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Tennessee fans drank $1.3 million worth of alcohol before, during Texas game attended by president

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Cite

Wallace, T. (2026, October 3). Tennessee fans drank $1.3 million worth of alcohol before, during Texas game attended by president. Fox News. https://www.foxnews.com/outkick-sports/tennessee-fans-drank-1-3-million-worth-alcohol-texas-game-attended-president

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Fox News · collected 2026-10-03 · by Trey Wallace

Quick Summary

The University of Tennessee sold $1.3 million worth of alcohol before and during their football game against Texas, which President Donald Trump attended. The school offered 50% discounts for the first hour after opening Neyland Stadium gates early at 9 a.m., resulting in 95,000 units sold over the course of the day. This promotional success led Tennessee athletic director Danny White to announce plans to continue similar promotions for the rest of the season.
Written by AI on 2026-10-03, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Last weekend, the University of Tennessee hosted the No. 1 ranked Texas Longhorns at Neyland Stadium, with President Donald Trump in attendance for a top-15 SEC matchup starting at noon ET. To accommodate increased security and fan traffic, the school opened stadium gates an hour early at 9 a.m., allowing fans to enter before kickoff. This promotion led to significant alcohol consumption: fans drank $1.3 million worth of alcoholic beverages, amounting to approximately 13,571 drinks per hour inside the stadium by the time the game ended around 4 p.m. ET. Tennessee athletic director Danny White announced on social media that this "Happy Hour" promotion would continue for the rest of the season despite likely not maintaining such high attendance levels moving forward.

Written for “Tennessee Fans Alcohol Spending” on 2026-11-04, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Tennessee Fans Alcohol Spending
Sports · 1 article(s) covering the same event.

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sentences that state something as happening or true
Uncertain
14%
3 of 22 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
68/100
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Outlets on this story
1
Sports
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Fox News · 6479 article(s) · 12 correction(s) detected
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Who wrote this

Trey Wallace
41 article(s) here · 1 carrying a prediction
🔮 Florida State could no longer keep kicking the Mike Norvell can down the road following Saturday night’s loss to Clemson in front of thousands of empty seats.
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🔮 Auburn awoke a monster in Athens, and Florida felt the pain Then came the prognosticators who were riding a high after an upset win for Auburn between the hedges that drummed up conversations about whether this Georgia team had flaws that could come back to bite them again.
🔮 But fans of both teams were hoping that the opportunity to play this rivalry game in both Athens and Gainesville over these two years would have been on the table for the first time since the 1994 and 1995 seasons, which was also due to renovations in Jacksonville.
🔮 As OutKick has previously reported, and confirmed On3's Friday report, Wolfpack donors have been discussing the ways in which they could raise the money needed from an NIL perspective to have NC State more competitive in luring talent to Raleigh, with recent talks also focused on if Philip Rivers were to be hired as the next head coach.
🔮 So, you thought this would be an average coaching carousel compared to previous years?
🔮 Former St. John's basketball player RJ Luis has been fighting to play this season for Will Wade and the Tigers, but SEC rules prohibit him from taking the court for LSU due to him signing an NBA contract or having professional experience.
🔮 This page may contain affiliate links to legal sports betting partners.
🔮 And, maybe Steve Sarkisian was right this past week in the buildup to the Ole Miss showdown that everyone involved in the talk around Arch Manning, even if warranted, created a monster in the Texas quarterback.
🔮 This page may contain affiliate links to legal sports betting partners.
Also by Trey Wallace
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Topics

Knoxville SEC Tennessee Texas Vols

Subjects

Tennessee GPE · 4× Knoxville GPE · 2× Vols ORG · 2× CFP ORG · 1× Donald Trump PERSON · 1× FOX ORG · 1× FOX News ORG · 1× Miami ORG · 1× SEC ORG · 1× Texas GPE · 1×

Narrative

Also, in breaking down the numbers, that is 13,571 alcoholic beverages per hour sold inside Neyland Stadium, given the game ended around 4 p.m. ET Seeing that this was a massive success, and even though it's unlikely the school will see those type of early attendance numbers moving forward given the tailgating scene, Tennessee athletic director Danny White announced on social media this week that the school would continue this promotion for the remainder of this season.
framing: assertive · carried by 1 article(s) · first seen 2026-10-03
🔮 Last weekend, as the Vols were preparing to host No. 1 Texas, it was announced that President Donald Trump would be making the trip to Knoxville for the top-15 SEC showdown inside Neyland Stadium.

Claims (22 extracted, 3 hedged)

It seems Tennessee’s athletic department has a very good reason to continue its "Happy Hour" promotion for the remainder of the 2026 football season. asserted
department → seem → season
Last weekend, as the Vols were preparing to host No. 1 Texas, it was announced that President Donald Trump would be making the trip to Knoxville for the top-15 SEC showdown inside Neyland Stadium. asserted
Trump → prepare → Stadium
This page may contain affiliate links to legal sports betting partners. uncertain
page → contain → partners
If you sign up or place a wager, FOX News may be compensated. uncertain
News → sign → wager
This content was created by a team that works independently from the FOX newsroom. asserted
that → create → newsroom
In the days leading up to the game, the school knew that there would be a massive influx in traffic around the stadium due to heightened security measures that are put into place when the President is attending an event. asserted
President → lead → event
So, the school announced it would open the gates to its gigantic stadium an hour earlier than usual, allowing fans to enter at 9 a.m. ET and avoid security lines that have caused some fans to miss kickoff at previous events attended by the president. asserted
fans → announce → president
Given that this was a 12 p.m. ET start time in Knoxville, that meant parking garages and stadium traffic were going to start picking up around breakfast time. asserted
garages → give → time
For me, I decided to show up at the stadium around 8 a.m. ET knowing what my previous experiences were like in Miami for the CFP title game and Tuscaloosa for Donald Trump's visit in 2024. asserted
experiences → decide → 2024
The Vols athletic department had themselves a successful day selling alcohol In hopes of enticing fans to arrive earlier than their normal time, Tennessee announced that they would be slashing concessions and alcohol prices by 50% for the first hour, which ran from 9-10 a.m. ET to give fans a reason to sit inside Neyland Stadium for upwards of three hours before kickoff. asserted
which → have → kickoff
Turns out, the move paid off in multiple ways. asserted
move → turn → ways
Not only was this the largest crowd I've ever seen 120 minutes before the first play, it sounds as though there were plenty of fans that took advantage of the discounted beer. asserted
that → see → beer
According to a University of Tennessee spokesperson, the school ended up selling 95,000 units of alcohol over the course of the game, which generated $1.3 million in sales for the school. uncertain
which → accord → school
Also, the first beer purchase came at 9:02 a.m. ET, which means one fan decided to bolt straight from the metal detectors to the beverage line in a very impressive time. asserted
fan → come → time
Also, in breaking down the numbers, that is 13,571 alcoholic beverages per hour sold inside Neyland Stadium, given the game ended around 4 p.m. ET Seeing that this was a massive success, and even though it's unlikely the school will see those type of early attendance numbers moving forward given the tailgating scene, Tennessee athletic director Danny White announced on social media this week that the school would continue this promotion for the remainder of this season. asserted
school → break → season
"Should we make it a thing? asserted
it → make → ?
Feels like we should make it a thing," White announced on X. "Inspired by Vol Nation’s incredible response to unusual pregame circumstances last week, Happy Hour at Neyland Stadium will be in effect for the remainder of the season! asserted
Hour → feel → season
Gates will open three hours early, with half-priced concessions available for the first hour. asserted
concessions → open → hour
"I hope this is a small way we can show our appreciation to the best fans in the country. asserted
we → hope → country
Tennessee will host Auburn on Saturday afternoon, with gates once again opening three hours before kickoff, for the 3:30 p.m. ET start time on ESPN. asserted
gates → host → ESPN
Now, let's get other schools who have not already embraced this type of monetary/alcohol promotion to join the party. asserted
who → get → party
Nothing screams college football like 9:00 a.m. half-priced beers. asserted
screams → scream → beers
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