The Aporia
Cheung, S., & Tsang, D. (2026, October 3). Hong Kong to relax ad rules for broadcasters to boost business edge, minister says. South China Morning Post. https://www.scmp.com/news/hong-kong/hong-kong-economy/article/3369589/hong-kong-relax-ad-rules-broadcasters-boost-business-edge-minister-says?utm_source=rss_feed
Cheung, Simpson, and Denise Tsang. “Hong Kong to relax ad rules for broadcasters to boost business edge, minister says.” South China Morning Post, 3 Oct. 2026, https://www.scmp.com/news/hong-kong/hong-kong-economy/article/3369589/hong-kong-relax-ad-rules-broadcasters-boost-business-edge-minister-says?utm_source=rss_feed.
Cheung, Simpson, and Denise Tsang. “Hong Kong to relax ad rules for broadcasters to boost business edge, minister says.” South China Morning Post, October 3, 2026. https://www.scmp.com/news/hong-kong/hong-kong-economy/article/3369589/hong-kong-relax-ad-rules-broadcasters-boost-business-edge-minister-says?utm_source=rss_feed.
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Hong Kong authorities are planning to ease restrictions on indirect advertising for broadcasters to help them compete against online streaming platforms. Commerce chief Algernon Yau Ying-wah, in an exclusive interview with the South China Morning Post, stated that many broadcast operators have requested a review of the Generic Codes of Practice for Television to improve their business environment amid intense competition from other media sources. The government's annual policy address last month promised to update regulations to ensure they stay current and support diverse quality programming, enhancing Hong Kong’s presence in the Asia-Pacific region. Yau emphasized that broadcasters are struggling to survive due to strong competition from new media formats and need updated rules to match international practices.