Photo via Daily Mail

Retail online chief says prices will have to go up if diesel continues to soar after breaking £2-a-litre barrier

Read the original at Daily Mail ↗
Cite

Ivens, E. (2026, October 3). Retail online chief says prices will have to go up if diesel continues to soar after breaking £2-a-litre barrier. Daily Mail. https://www.dailymail.com/news/article-16180285/Retail-online-chief-prices-diesel-continues-soar.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

Daily Mail · collected 2026-10-03 · by Elizabeth Ivens

Quick Summary

Mike Tomkins, owner of UK online retailer M and M Direct, has warned that his company will have to increase prices if diesel costs remain high after breaking the £2-a-litre mark for the first time in the country. Currently facing fuel surcharges amounting to up to a third of their orders, M and M Direct is paying an additional £8,000 daily to transport providers due to rising fuel costs. Tomkins criticizes the government's tax policies and calls for a reduction in VAT on fuel as well as a more business-friendly approach during the upcoming Budget.
Written by AI on 2026-10-03, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Mike Tomkins, owner of M and M Direct, one of Europe's largest online discount retailers, warned that his company will have to raise prices if diesel costs continue to rise after breaking through the £2-a-litre barrier. Tomkins stated his firm is struggling with increased shipping and freight expenses and can no longer absorb these costs without affecting consumers. He expressed concern about potential fuel shortages impacting the entire economy, describing it as "the most unstable time in my career," having been in business for 45 years. According to the RAC, diesel prices have surged by nearly a third since the start of the US-Iran conflict, pushing the cost of filling an average family car with diesel to £110. Despite these challenges, a government spokesperson assured that the UK has "a diverse and resilient supply" and continues to engage with international partners and the fuel industry.

Written for “Fuel Prices Affecting Retail” on 2026-11-04, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Fuel Prices Affecting Retail
Economy/Business · 1 article(s) covering the same event.

Compared with similar articles

This article reads unscored and hedges 8% of its claims. Each row says how that neighbour differs.
BBC News
Hedges 1 of 5 claims Outlet record 66/100
“While both articles discuss rising diesel prices in the UK, they describe different aspects of the situation: one focuses on the price increase itself and international efforts to address it, while the other discusses a retailer's response to these high costs.”
The Guardian
Hedges 4 of 27 claims Outlet record 66/100
“The articles discuss different aspects of high diesel prices but do not describe the same specific incident or occurrence.”
Daily Mail
Hedges 2 of 25 claims Outlet record 69/100
“The articles discuss rising fuel prices in general but describe different aspects and impacts of this trend over different time periods.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
24
sentences that state something as happening or true
Uncertain
8%
2 of 24 hedged ("reportedly", "may", "according to")
Leaning
withheld
no quote in the article backed the model's score
Publisher signals
69/100
Daily Mail's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Economy/Business
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-03 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

Daily Mail · 9207 article(s) · 22 correction(s) detected
Running correction rate · 22 correction(s)

Who wrote this

Elizabeth Ivens
19 article(s) here · 1 carrying a prediction
🔮 Donald Trump has agreed to send hundreds of Patriot missiles to Ukraine, but they may not arrive until 2032.
🔮 A hardline reparations campaigner accused the King of 'walking in a crime scene' on his Caribbean tour yesterday as Andy Burnham signalled he may consider a public apology for slavery.
🔮 Sir Jon Cunliffe added, following last week's attack on the world's largest crypto exchange Binance, that the technology was growing and would become closer to mainstream banking systems.
🔮 Ms Mahmood had been expected to extend the legal wait for permanent settlement to up to 15 years after concerns grew about the potentially high numbers eligible for residency.
🔮 King Charles has arrived in Antigua and Barbuda for the latest leg of his Caribbean tour as Andy Burnham signalled the government will consider a formal British apology for slavery.
🔮 For many, he will forever be Fleabag's 'Hot Priest', even though he may next year become the first person to be nominated twice for Best Actor at the Oscars in a century.
🔮 The chancellor is set to splash £7m in his first Budget on looking at how the Olympics could be brought to northern England.
🔮 The Chancellor will commit hundreds of millions of pounds in next week's Budget to AI as the Government plans to develop a 'distinctively British approach' to the powerful technology.
🔮 John Healey said last night that he believed expanding the airport would boost economic growth. Speaking from Thailand where he is representing the UK at International Monetary Fund meetings in Bangkok, he said airport expansion had been associated with 'jobs and growth' in recent decades.
🔮 Food campaigner Dr Dolly van Tulleken says school lunches will never get better until school cooks return to kitchens up and down the country.
Also by Elizabeth Ivens
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 19 articles by Elizabeth Ivens →

Topics

BBC M and M Direct RAC Radio 4's

Subjects

RAC ORG · 4× M and M Direct ORG · 2× Mike Tomkins PERSON · 2× BBC ORG · 1× China GPE · 1× Radio 4's ORG · 1× Simon Williams PERSON · 1× Tomkins PERSON · 1× Ukraine GPE · 1×

Narrative

Farmer Mark Means from Norfolk told the BBC yesterday that he was 'frightened to death' by the rising cost of diesel, warning it felt like 'an assault'. But seeking to quell growing concern from UK businesses and consumers, a government spokesperson said that the country had 'a diverse and resilient supply', commenting: 'We continue to engage with our international partners and the UK fuel industry'.
framing: assertive · carried by 1 article(s) · first seen 2026-10-03
🔮 One of the UK's largest online retailers has warned they will have to put up prices if diesel prices continue to soar after reaching a record high of over £2 a litre.

Claims (24 extracted, 2 hedged)

One of the UK's largest online retailers has warned they will have to put up prices if diesel prices continue to soar after reaching a record high of over £2 a litre. asserted
prices → warn → 2
Mike Tomkins, owner of M and M Direct, said his company was struggling to absorb shipping and freight costs and not to pass them on to the consumer. asserted
company → say → consumer
And he warned that if prices did not come down from their highest ever level, a share of the soaring costs would soon have to be passed on by the company, one of Europe's largest online discount retailers. asserted
share → warn → retailers
'The situation is a lot more volatile than it has been and what really worries me is the fuel shortages which will affect the whole economy and business – it's a very dangerous time,' he told the BBC today. asserted
he → worry → economy
I have been in business 45 years and this feels like the most unstable time in business in my whole career.' asserted
this → feel → career
His comments came as motorists face the highest ever costs at the pumps with the average price of diesel now above £2 a litre according to the RAC. uncertain
price → come → RAC
The cost of filling an average family car with diesel has soared by almost a third – and is now £110, almost £32 more than it was at the start of the US-Iran war, the motoring organisation said. asserted
organisation → fill → war
Criticising the government for piling costs on to UK businesses, Mr Tomkins called for 'a more pro business stance' in this month's Budget. asserted
Tomkins → criticise → Budget
Mike Tomkins, owner of M and M Direct, has said prices will have to go up if diesel continues to soar after petrol stations have begun charging £2 per litre Many garages in the UK are already charging £2 a litre for diesel for the first time (File image) ' asserted
garages → say → time
We are all still reeling from the National Insurance rises a while back and the persistent minimum wage rises,' he told Radio 4's Today programme. asserted
he → reel → programme
'So I would like to see on the fuel side some potential reduction in VAT and I would like to see a government that are pro business, that really talk to smart people in business. asserted
that → like → business
'You cannot keep the tax burden going the way it is. asserted
it → keep → ?
It is creeping up and up and in the end will really harm the country if we don't have a better tax regime.' asserted
we → creep → regime
Up to a third of some of the business's orders are now taken up by fuel surcharges, he warned, with his business paying £8,000 extra a day in fuel surcharges already to transport providers. asserted
business → take → providers
'On a daily basis we have couriers that ship out goods overnight to the consumers the following day and we are being surcharged a huge amount on a daily basis and they have to pass it on to use but we are holding back to see how long we can go on,' he explained. ' asserted
he → have → use
This is real – we are not passing on yet but how long can businesses carry on without increasing shipping and freight costs to our end users to the customer? asserted
businesses → pass → customer
' 'We have really tried to be a competitive business operating fantastic deals with fantastic brands but we can't go on forever like this if this thing keeps going out of control,' he added. asserted
he → try → control
With diesel hitting an average of 200.01p a litre, petrol prices are also still surging, reaching 174.71p a litre on average, according to the RAC. uncertain
prices → hit → RAC
The cost of filling a typical petrol car has risen to £96.09, the RAC said, up £23.03 since February. asserted
RAC → fill → February
It warned yesterday that price rises were 'showing no signs of slowing, heaping more misery onto motorists'. asserted
rises → warn → motorists
Calling it a 'price threshold no one wanted to cross', RAC policy head Simon Williams warned it would be 'very challenging for households and companies that drive a lot of miles, from commuters, haulage and delivery firms, businesses with large fleets all the way through to sole traders'. asserted
that → call → traders
Meanwhile G7 nations agreed yesterday on an emergency release of 100 million barrels of oil to try and stem future price rises but this is expected to take some time to have an impact. asserted
this → agree → impact
The record prices have been triggered by a perfect storm of the Iran War and the ongoing conflict in Ukraine Meanwhile the situation has intensified as China has also restricted exports of refined fuels. With UK farms also relying heavily on diesel for tractors and transport, farmers have warned they face even tougher times. asserted
they → trigger → times
Farmer Mark Means from Norfolk told the BBC yesterday that he was 'frightened to death' by the rising cost of diesel, warning it felt like 'an assault'. But seeking to quell growing concern from UK businesses and consumers, a government spokesperson said that the country had 'a diverse and resilient supply', commenting: 'We continue to engage with our international partners and the UK fuel industry'. asserted
We → tell → partners
💬Give feedback
🕘History 🎫Support