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30 years ago, Kerry Packer told me you could buy a title. Here’s the proof he was wrong

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Fittler, B. (2026, October 3). 30 years ago, Kerry Packer told me you could buy a title. Here’s the proof he was wrong. The Sydney Morning Herald. https://www.smh.com.au/sport/nrl/30-years-ago-kerry-packer-told-me-you-could-buy-a-title-here-s-the-proof-he-was-wrong-20261004-p6129h.html?ref=rss&utm_medium=rss&utm_source=rss_feed

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

The Sydney Morning Herald · collected 2026-10-03 · by Brad Fittler

Quick Summary

In 1995, journalist Mike Fittler met Kerry Packer at an office meeting during the Super League war, where Packer suggested that one could buy a successful rugby league team. Reflecting on this conversation three decades later, Fittler discusses how the Roosters have recently focused on developing local talent through their academy and pathway programs, with success stories like Siua Wong, Salesi Foketi, and Hugo Savala coming through these initiatives. This shift highlights the importance of nurturing homegrown players over signing marquee stars for long-term team stability and success.
Written by AI on 2026-10-04, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

In 1995, during the Super League war, Brad Fittler met Kerry Packer at his office in Sydney. Fittler was considering joining either the Roosters or Manly as a player and had just won a premiership with Penrith, led by Gus and featuring many local juniors like Greg Alexander and Royce Simmons. When asked how to win a grand final, Fittler emphasized building a team from within. However, Packer countered with his famous retort: "You can also buy one." This exchange highlights the differing philosophies in rugby league management between organic development and financial investment for immediate success.

Written for “Australian Media Ownership” on 2026-11-04, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Australian Media Ownership
Entertainment · 1 article(s) covering the same event.

Compared with similar articles

This article reads unscored and hedges 2% of its claims. Each row says how that neighbour differs.
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“The articles are about different topics and times, one focusing on an email from Angus Crichton to the Roosters and his career path, while the other recounts a meeting with Kerry Packer decades earlier.”
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Hedges 1 of 35 claims Outlet record 61/100
“The articles discuss completely different topics and events, with no overlap in time, place, or specific occurrence.”
The Sydney Morning Herald
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“The articles describe unrelated events involving different subjects and contexts.”
ABC News (AU)
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“The articles cover completely different topics without overlapping specific events.”
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Hedges 2 of 58 claims Outlet record 67/100
“The articles discuss different topics, with Article A detailing game scores in a league and Article B recounting an encounter with Kerry Packer regarding rugby league.”
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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
46
sentences that state something as happening or true
Uncertain
2%
1 of 46 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
61/100
The Sydney Morning Herald's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-04 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Sydney Morning Herald · 6022 article(s) · 15 correction(s) detected
Running correction rate · 15 correction(s)

Who wrote this

Brad Fittler
2 article(s) here · 1 carrying a prediction
🔮 “Kerry,” I said (or I might have called him Mr Packer given I was still only 23), “you’ve got to grow your premiership side from within.”
🔮 A last-minute try to Souths winger Mick Reardon (with a young Mal Meninga throwing the last pass) denied Beetson a fairytale 1981 BRL premiership in his final game. But he will always be regarded as a legend of the Roosters and Dolphins, even if he is occasionally misquoted from his autobiography, Big Artie.
Also by Brad Fittler
Nothing else under this byline is closely related to this article, so these are simply their most recent.

Topics

Gooloogong Manly Penrith Roosters Super League

Subjects

Roosters ORG · 7× Kerry PERSON · 2× Kerry Packer PERSON · 2× Nick Politis PERSON · 2× Penrith ORG · 2× Phil Gould PERSON · 2× Tricolours ORG · 2× Fittler PERSON · 1× Manly ORG · 1× Super League ORG · 1×

Narrative

But we shouldn’t - How Fletcher Sharpe – and his hair – became the face of Newcastle - Trent Robinson on the pressure of playing a grand final as favourites - ‘Seriously bonkers’: Inside the Knights-mania sweeping Newcastle News, results and expert analysis from the weekend of sport sent every Friday.
framing: assertive · carried by 1 article(s) · first seen 2026-10-04
🔮 “Kerry,” I said (or I might have called him Mr Packer given I was still only 23), “you’ve got to grow your premiership side from within.”
2026-10-04 · The Sydney Morning Herald
30 years ago, Kerry Packer told me you could buy a title. Here’s the proof he was wrong · assertive framing

Claims (46 extracted, 1 hedged)

The first time I met Kerry Packer was midway through 1995, smack bang in the middle of the Super League war at his office in the middle of the city. asserted
I → meet → city
Phil Gould was coaching at the Roosters at this point and I was weighing up whether to join him at the club or link with Manly. asserted
I → coach → Manly
Kerry was selling the red, white and blue to me and asked me a question I often come back to more than three decades later. asserted
I → sell → question
“So, Fittler, how do you think you win a grand final? asserted
you → think → final
I immediately drew on what I knew – the premiership Gus had steered Penrith to in 1991 when I was just 19 and part of a crew of local juniors that included Greg Alexander, Mark Geyer, Brad Izzard and John Cartwright. asserted
that → draw → Alexander
Along with the born-and-bred westies, we had Steve Carter who had played juniors and went to school in the area after growing up on the Central Coast, winger Paul Smith came to us the same way and our club icon Royce Simmons from Gooloogong in country NSW. asserted
Smith → bear → NSW
“Kerry,” I said (or I might have called him Mr Packer given I was still only 23), “you’ve got to grow your premiership side from within.” uncertain
you → say → within
He then gave a very Kerry Packer response. asserted
He → give → response
“You can also buy one.” asserted
You → buy → one
It’s interesting to think back over that conversation around both the way the Roosters have ebbed and flowed with their approach to juniors and development, and rugby league in general. asserted
Roosters → ’ → general
Nick Politis, Trent Robinson and the Tricolours have focused heavily on pathway investment and their Roosters Academy since touring Barcelona’s world-famous facilities in 2020. asserted
Politis → focus → 2020
Siua Wong, Salesi Foketi, Rob Toia and Benaiah Ioelu have all come through that Academy, with plenty more first-graders on their way in the future. asserted
Wong → come → future
Billy Smith, Victor Radley and Hugo Savala are local juniors while the Butcher brothers jumped across Anzac Parade as teenagers. asserted
brothers → jump → teenagers
Daniel Tupou, Sam Walker, Naufahu Whyte and Lindsay Collins are all representative stars who haven’t played at any other club, and Mark Nawaqanitawase was a calculated signing gamble from rugby where the Roosters have struck gold. asserted
Roosters → play → gold
And make no mistake, when Nick Politis sets his sights on a player he loves and wants, he will sign him. asserted
he → make → him
Newcastle’s own transformation and prioritisation of their juniors throughout the Hunter and right up the NSW North Coast is a great example of “bred not bought” philosophy that goes a lot further in modern rugby league. asserted
that → breed → league
Penrith are the greatest example of all of course, their juniors are so prolific you can find their players right across the NRL. asserted
you → find → NRL
The Roosters have had a reputation at different times as a transit lounge, and there’s been times when that’s been deserved, when the club has lost its way from the values it was built on. asserted
it → have → values
But when you think about the calibre of players that have left in the past few years – Joey Manu, Joseph Suaalii, Jared Waerea-Hargreaves, Luke Keary, Siosiua Taukeiaho, Sitili Tupouniua – and how they have replaced them, the club’s culture speaks for itself. asserted
culture → think → itself
The Roosters foundations have endured since 1908 and ever since I walked through the club’s doors almost 90 years later, the mentality Phil Gould always drilled into us as players was that we had to be fittest players in the competition and its hardest workers. asserted
we → endure → competition
We always knew we lived in a glamorous, beautiful part of town. asserted
we → know → town
Bondi Beach is the best place in the world to live. asserted
Beach → live → world
But we knew that was an absolute privilege too, and it had to be balanced with hard work. asserted
it → know → work
Guys like Luke Ricketson and Anthony Minichiello, among so many others, they knew this and they lived it. asserted
they → know → it
That’s where the Roosters have found such a rich vein of success, and you can see it in the way Trent Robinson’s side plays too. asserted
side → ’ → way
The Dolphins went with them in the grand final qualifier for 20 physical minutes before the Roosters’ physicality and defence prevailed. asserted
physicality → go → minutes
The Tricolours can win a grand final with their contact, aggression and physicality. asserted
Tricolours → win → contact
But this is where they can drive their fans up the wall too. asserted
they → drive → wall
Because they fly into tackles and contact, they can overdo things. asserted
they → fly → things
Their enforcers can give away cheap penalties and give the opposition a chance. asserted
enforcers → give → chance
At the same time, when I think about Kerry Packer’s question all those years ago – how do you win a grand final? – I do think of moments and motivation. asserted
I → think → moments
For the Roosters, the horrific events at Bondi Beach last year haven’t been forgotten – the club and players have always been embedded in the eastern suburbs community. asserted
club → forget → community
And when a game is there to be won or lost in a single second or two, it’s funny how a grand final can swing. asserted
final → win → second
The most famous single moment from a decider that I played in was Scott Sattler’s immortal chase of Todd Byrne in 2003. asserted
I → play → 2003
But a happier one for the Roosters and I, even if it left me seeing stars at the time, was when Warriors prop Richard Villasanti smashed me halfway into Mad Monday with 20 minutes to play a year earlier. asserted
Villasanti → leave → minutes
We held a narrow 12-8 lead at that point and the game was in the balance. asserted
game → hold → balance
Until Villasanti came hunting me and hit me in the head after I had a kick charged down asserted
kick → hunt → head
I was bloodied and bandaged up. asserted
I → bloody → ?
Poor old Richard was just bashed up by my forwards for his sins. asserted
Richard → bash → sins
Peter Cusack belted him. asserted
Cusack → belt → him
…and 6 more, not listed.
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