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Streetwear giant Supreme — beloved by Bieber, Madonna, other A-listers — to start selling NYC, NYPD merch in new deal with city

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Cite

Calder, R., & Balaban, A. (2026, October 3). Streetwear giant Supreme — beloved by Bieber, Madonna, other A-listers — to start selling NYC, NYPD merch in new deal with city. New York Post. https://nypost.com/2026/10/03/us-news/trendy-streetwear-brand-supreme-strikes-nyc-merchandise-deal/

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

New York Post · collected 2026-10-03 · by Rich Calder, Andrew Balaban

Quick Summary

Supreme, a popular streetwear label favored by celebrities like Justin Bieber and Madonna, has entered into an agreement with New York City to sell merchandise featuring city trademarks such as "Made in NY" and "NYPD." The deal allows Supreme to use these logos on items through 2028, after which the contract can be extended until 2030. In exchange for a 6% cut of net profits from sales and an initial $22,000 lump sum payment, Supreme is already selling products like NYPD baseball caps priced at $58 and DSNY hoodies for $188. Customers at the brand's Manhattan store praised the partnership as a way to promote New York City culture and identity through streetwear fashion.
Written by AI on 2026-10-03, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Trendy streetwear brand Supreme, favored by celebrities such as Justin Bieber and Madonna, has signed a deal with New York City to sell merchandise featuring official city trademarks through 2028. The agreement includes "Made in NY" and NYPD logos on items like zip-up DSNY hoodies for $188 each and FDNY baseball caps for $58, which customers are enthusiastic about purchasing. Supreme will pay the city $22,000 upfront plus 6% of net profits from logo-branded sales, with an option to extend the deal until 2030. Retail workers at Supreme believe this partnership could lead to lucrative products for both the brand and its customers.

Written for “Supreme Partners With NYC” on 2026-10-30, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Supreme Partners With NYC
Other · 1 article(s) covering the same event.

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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
19
sentences that state something as happening or true
Uncertain
5%
1 of 19 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
66/100
New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Other
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-03 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

New York Post · 15208 article(s) · 35 correction(s) detected
Running correction rate · 35 correction(s)

Who wrote this

Rich Calder
22 article(s) here · 1 carrying a prediction
🔮 Critics – including President Trump — immediately called for her to step away, saying she was too political, biased and unethical to fairly investigate the case. Norman Siegel, a longtime civil rights lawyer, said James is doing the right thing, adding that her taking the case would be like a police commissioner commenting on police misconduct cases before a probe is finished.
🔮 Republican Bruce Blakeman hit three corners of NYC to deliver his affordability message Saturday as his gubernatorial bid reached the final stretch, jabbing opponent Gov. Kathy Hochul and “anti-American” Mayor Zohran Mamdani along the way.
🔮 The socialist mayor – who has been campaigning heavily to get Gov. Kathy Hochul re-elected in a race against Republican Bruce Blakeman – showed up at the Upper East Side site around 10 a.m. Hizzoner brought donuts for poll workers and was greeted by at least one heckler, who yelled “Communist! You suck!,” according to video posted on X. Early voting will continue for more than a week before Nov. 3 on Election Day.
🔮 The ballot questions before NYC voters in the Nov. 3 general election – which include measures to fast-track how City Hall approves controversial outdoor dining sheds and anti-car, so-called street-safety projects — were selected by a 15-member Charter Revision Commission appointed by Mayor Zohran Mamdani.
🔮 A big chunk of the money came from former NYC Mayor Michael Bloomberg; the Greater New York Hospital Association Management Corp.; and Leadership for New York, a super PAC run by Jay Martin, a political strategist and former executive director at the New York Apartment Association.
🔮 Adding insult to injury, the socialist mayor then ditched a fresh Gracie Mansion tradition launched by his predecessor Eric Adams — pulling the plug on the annual breakfast reception at Gracie Mansion honoring Polish heritage.
🔮 But the decisions that I make will be decisions made solely in what I feel is in the best interest of New Yorkers.
🔮 And now they’re teaming up with other homeowners and a New York City co-op in the latest lawsuit contesting the legality of a new state-imposed tax that was initially pitched by Gov. Kathy Hochul and socialist Mayor Zohran Mamdani as targeting billionaires — but also hits owners of less expensive second homes.
🔮 McLaughlin joined a growing chorus of critics who agreed with President Trump, who predicted Friday the Cornell Seven won’t get a “fair shake” with James on the case — because the attorney general is a “corrupt person.”
🔮 The Republican gubernatorial candidate told the newspaper his “Protect Our Daughters” plan would also prohibit biological males who transition to female from rooming with girls on overnight school trips.
Also by Rich Calder
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 22 articles by Rich Calder →
Andrew Balaban
4 article(s) here · 1 carrying a prediction
🔮 Republican Bruce Blakeman hit three corners of NYC to deliver his affordability message Saturday as his gubernatorial bid reached the final stretch, jabbing opponent Gov. Kathy Hochul and “anti-American” Mayor Zohran Mamdani along the way.
🔮 The building’s owner, William “Zac” Zaccari, said that Russo was killed right in front of the property and that Zisopoulos lived upstairs.
🔮 “With designs like these logos, what would make it cool would be the specificness of New York.
Also by Andrew Balaban
Nothing else under this byline is closely related to this article, so these are simply their most recent.

Topics

DSNY NYC Tourism + Conventions New York New York City Supreme

Subjects

Supreme ORG · 8× New York GPE · 4× DSNY ORG · 3× New York City GPE · 3× NYC Tourism + Conventions ORG · 2× FDNY ORG · 1× FNDY ORG · 1× Justin Bieber PERSON · 1× Madonna PERSON · 1× NYPD ORG · 1×

Narrative

Julian Eversley, a retail worker at Supreme, said the company is betting the Big Apple brand will be lucrative – and lead to great products for customers. “I think it would be sick if they go about it in the right way,” Eversley said.
framing: assertive · carried by 1 article(s) · first seen 2026-10-03
🔮 “With designs like these logos, what would make it cool would be the specificness of New York.

Claims (19 extracted, 1 hedged)

Trendy streetwear label Supreme has cut a deal with New York City to sell shirts and other merchandise emblazoned with city-owned trademarks. asserted
Supreme → cut → trademarks
The agreement allows the clothing brand — loved by Justin Bieber, Madonna and other top celebs — to use trademarks such as “Made in NY” and “NYPD” on items they sell through 2028, according to a legal ad posted online. uncertain
they → allow → ad
Under the “non-exclusive” contract with NYC Tourism + Conventions, Supreme agreed to pay the city 6% of its net profits from items sold using city logos and a lump sum of $22,000. asserted
Supreme → agree → 22,000
The city’s nonprofit marketing and tourism arm also has the option to extend the pact through 2030. asserted
arm → have → 2030
Supreme has already begun hawking items like zip-up DSNY hoodies promoting city sanitation workers and baseball caps emblazoned with the FDNY logo. asserted
Supreme → begin → logo
The DSNY hoodies fetch $188 a pop while the FNDY caps run $58 each. asserted
caps → fetch → 58
Customers at the label’s flagship store on the Bowery in Manhattan hailed the partnership last Wednesday. asserted
Customers → hail → partnership
“People want to represent New York,” said Katherine Donnelly, a first-time Supreme shopper who works for the city’s Department of Design and Construction. asserted
who → want → Design
“With designs like these logos, what would make it cool would be the specificness of New York. asserted
it → make → York
Like if you go somewhere else repping it, people know you’re buying from this store.” asserted
you → go → store
Will Guartan, a frequent Supreme shopper, said the Fire Department hats and DSNY “collab” were so hot they quickly sold out. asserted
they → say → ?
People are drawn to New York City merch,” he said. asserted
he → draw → merch
Julian Eversley, a retail worker at Supreme, said the company is betting the Big Apple brand will be lucrative – and lead to great products for customers. “I think it would be sick if they go about it in the right way,” Eversley said. asserted
Eversley → say → way
Start your day with all you need to know Morning Report delivers the latest news, videos, photos and more. asserted
Report → start → news
“Supreme is like a New York brand, and they kind of trailed away from that a little bit. asserted
they → trail → that
It’d be cool to see something that’s like very New York-based.” asserted
that → see → something
Alyssa Schmid, a NYC Tourism + Conventions spokesperson, said it “welcome[s] partnerships with brands who want to support New York City trademarks,” which also includes Nike and J. Crew. asserted
which → say → Nike
The New York Post has also partnered with Supreme — both in 2018 and again in August — by twice running limited-edition wraparound cover advertisements promoting the streetwear brand. asserted
Post → partner → brand
Both editions quickly became sought-after collectibles. asserted
editions → become → ?
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