The Aporia
MADD Canada Launches Every Drop PSA Campaign in Prince Edward Island. (2026, October 5). Toronto Star. https://www.thestar.com/globenewswire/madd-canada-launches-every-drop-psa-campaign-in-prince-edward-island/article_eb1ed48f-44b7-5110-8354-59c5a8deb335.html
“MADD Canada Launches Every Drop PSA Campaign in Prince Edward Island.” Toronto Star, 5 Oct. 2026, https://www.thestar.com/globenewswire/madd-canada-launches-every-drop-psa-campaign-in-prince-edward-island/article_eb1ed48f-44b7-5110-8354-59c5a8deb335.html.
“MADD Canada Launches Every Drop PSA Campaign in Prince Edward Island.” Toronto Star, October 5, 2026. https://www.thestar.com/globenewswire/madd-canada-launches-every-drop-psa-campaign-in-prince-edward-island/article_eb1ed48f-44b7-5110-8354-59c5a8deb335.html.
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MADD Canada launched the Every Drop public service announcement in Prince Edward Island on October 5, 2026, aiming to educate Islanders about the risks of drinking even small amounts before driving. Funded by the Law Foundation of Prince Edward Island, this specific campaign highlights how each drop of alcohol can impact a person's ability to drive safely under the Blood Alcohol Concentration (BAC) limit. The PSA encourages residents to plan ahead and avoid driving after consuming any amount of alcohol to prevent accidents caused by impaired driving.