The Aporia · Italy’s Meloni follows pop stars in seeking to trademark her voice to combat AI deepfakes

Italy’s Meloni follows pop stars in seeking to trademark her voice to combat AI deepfakes

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Zampano, G. (2026, October 5). Italy’s Meloni follows pop stars in seeking to trademark her voice to combat AI deepfakes. Toronto Star. https://www.thestar.com/news/world/europe/italy-s-meloni-follows-pop-stars-in-seeking-to-trademark-her-voice-to-combat-ai-deepfakes/article_d54501bc-c137-5547-b31a-1ae98bffa43f.html

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

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Italian Prime Minister Giorgia Meloni has applied to trademark her voice with the European Union’s Intellectual Property Office to protect against AI-generated deepfakes. The application includes a short audio clip of Meloni saying “Io sono Giorgia Meloni” in Italian, aimed at distinguishing her authentic voice from synthetic imitations created by artificial intelligence technology.

Written by AI on 2026-10-05, from this article's own text only (the story summary below draws on all the coverage).

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Story summary

Giorgia Meloni, the Prime Minister of Italy, has applied to trademark her voice with the European Union Intellectual Property Office (EUIPO) in an effort to combat AI-generated deepfakes. The application includes a four-second audio clip where she repeats "Io sono Giorgia Meloni" ("I am Giorgia Meloni") twice in Italian. This move comes after several instances of manipulated images depicting her circulated online, some even being shared as authentic content, such as an image showing her sitting on a bed in her underwear. Meloni has previously denounced these manipulations as part of efforts to spread false information and target individuals personally. The EUIPO application is currently under examination; however, Italian media reports suggest that even if approved, the trademark would not necessarily prevent the use of her voice in deepfakes but could create additional legal hurdles for those seeking to replicate it.

Written for “Italian PM Trademarks Voice” on 2026-11-01, grounded in this article and the 1 other(s) covering the same event.

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Italy PM Meloni seeks EU trademark for her voice amid AI deepfake risks Same event

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Giada Zampano

10 article(s) here · 0 carrying a prediction

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Nothing else under this byline is closely related to this article, so these are simply their most recent.

All 10 articles by Giada Zampano →

Claims (2 extracted, 1 hedged)

ROME (AP) — Italian Premier Giorgia Meloni has applied to trademark her voice with the European Union’s Intellectual Property Office, seeking to protect herself against AI-generated deepfakes. asserted

Meloni → apply → deepfakes

The application filed with the EU agency includes a four-second audio recording of Meloni repeating the phrase, in Italian, “Io sono Giorgia Meloni” (“I am Giorgia Meloni”), according to the EU office’s records on Monday. uncertain

I → file → Monday

Italy’s Meloni follows pop stars in seeking to trademark her voice to combat AI deepfakes

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