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Is it coaching, talent, money? As losses pile up for Deion at Colorado, the answer to all is 'yes'

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Cite

Pells, E. (2026, October 5). Is it coaching, talent, money? As losses pile up for Deion at Colorado, the answer to all is 'yes'. Toronto Star. https://www.thestar.com/sports/football/is-it-coaching-talent-money-as-losses-pile-up-for-deion-at-colorado-the-answer-to-all-is-yes/article_36eafb29-713a-5a1e-a2fc-8c775c83360b.html

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

Toronto Star · collected 2026-10-05 · by Eddie Pells

Quick Summary

Deion Sanders, who became head coach at Colorado before the 2023 season, faces scrutiny as his team's record stands at 18-24 with a recent loss against Texas Tech. Despite strong support from key figures like booster Rob Wilhite, who appreciates Sanders for revitalizing fan engagement and bringing significant financial contributions to the program, there is recognition that more funding and donor involvement are needed for Colorado’s football team to compete on par with bigger programs. The article explores whether issues in recruiting, coaching tactics, or resource allocation contribute to the Buffs' current standing at 2-3 this season.
Written by AI on 2026-10-05, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Deion Sanders, known as "Coach Prime," took over as head coach at Colorado before the 2023 season with high hopes of revitalizing the Buffs' football program. Despite initial excitement from boosters like Rob Wilhite, who sees Sanders as a childhood hero and official personal injury attorney for CU athletics, wins have been scarce. After losing to Texas Tech in a home game on Saturday by a score of 29-7, Sanders's record at Colorado stands at 18-24. The team is currently struggling with a 2-3 season performance. While financial resources might help catch up with the college sports arms race, there is uncertainty about whether Sanders and his staff can effectively leverage additional funding to achieve significant wins.

Written for “College Football Coaching Struggles” on 2026-10-31, grounded in this article and the 0 other(s) covering the same event.

Story

📰 College Football Coaching Struggles
Sports · 1 article(s) covering the same event.

Compared with similar articles

This article reads unscored and hedges 8% of its claims. Each row says how that neighbour differs.
New York Post
Hedges 0 of 18 claims Outlet record 66/100
“The articles discuss different aspects of Deion Sanders' tenure at Colorado and do not focus on the same specific incident.”
Fox News
Hedges 2 of 29 claims Outlet record 70/100
“Both articles discuss Deion Sanders' coaching situation at Colorado, but they describe different aspects and outcomes of his tenure.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
87
sentences that state something as happening or true
Uncertain
8%
7 of 87 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
64/100
Toronto Star's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Sports
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-05 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

Toronto Star · 10621 article(s) · 27 correction(s) detected
Running correction rate · 27 correction(s)
2026-10-26
Correction
2026-10-24
Correction
2026-10-07
Correction
2026-09-24
Correction

Who wrote this

Eddie Pells
9 article(s) here · 1 carrying a prediction
🔮 Less than three months after reaching what many would say is the pinnacle of coaching — leading a program to an NCAA championship — Dusty May left Michigan for the NBA.
🔮 College football moved closer to a 24-team postseason after securing what a person familiar with the negotiations called a “handshake agreement” between the College Football Playoff and broadcast partner ESPN that would make up for the nine-figure sums the major conferences would lose by getting rid of their title games.
🔮 Under DeWine's order, public and private universities in Ohio would be able to allow the Class of ’22 athletes to play, even though the NCAA’s new guidance excludes those who have already played four seasons.
🔮 NCAA President Charlie Baker said the lawsuit, filed in federal court in Ohio, was an “extraordinary step” designed to prevent DeWine from taking a step that would make it “impossible for all schools to compete on a level playing field.”
🔮 That definition would be key to determining how the players are being harmed by being declared ineligible.
🔮 Yes, they could use more money to stay on pace in the college sports arms race.
🔮 “The fact that something like that would happen on a Friday, and then he may eligible again next week, it’s just insanity,” Texas Tech regent chair Cody Campbell told The Associated Press before the game.
🔮 An Associated Press analysis of recruiting found one steady trend: The percentage of top high school recruits from states with SEC schools who stay home to play at one of those schools has dropped from 72% in 2022 – the first recruiting year after NIL rules as we know them were fully established – to a projected 53% for the still-developing 2027 signing class.
🔮 The latest set of tweaks were made to favor Notre Dame and maybe some mid-level champion of a big-name conference (think, Duke and the ACC last year), while the losers in that calculation are the little guys who see their chances of cracking into the bracket, let alone winning a game or two, grow that much slimmer.
Also by Eddie Pells
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 9 articles by Eddie Pells →

Topics

BOULDER Buffs Colo. Colorado Texas Tech

Subjects

Colorado GPE · 9× Wilhite PERSON · 9× Sanders PERSON · 6× Buffs ORG · 3× Texas Tech ORG · 3× BOULDER GPE · 1× Coach Prime ORG · 1× Colo. GPE · 1× Deion Sanders PERSON · 1× Rob Wilhite PERSON · 1×

Narrative

Suffice it to say, when the referee uses replay to review close calls at CU games, the massive scoreboards inside Folsom Field — enlarged as one of the school’s first big projects after Sanders’ arrival — kill time by reminding fans that replays are brought to them by none other than Wilhite’s law firm.
framing: assertive · carried by 1 article(s) · first seen 2026-10-05
🔮 Yes, they could use more money to stay on pace in the college sports arms race.

Claims (87 extracted, 7 hedged)

One of Colorado’s biggest boosters loves him. asserted
One → love → him
One of his most daunting opponents does, too. asserted
One → do → opponents
Deion Sanders is still capturing his share of hearts at the Colorado program he put back on the map when the coach arrived before the 2023 season. asserted
coach → capture → season
But wins aren’t following. asserted
wins → follow → ?
Examining the before and after of CU’s most recent loss — a 29-7 home setback against Texas Tech on Saturday that dropped Sanders to 18-24 at CU — shows there aren’t any clear-cut answers for the Buffs, who are 2-3. asserted
who → examine → Buffs
Yes, they could use more money to stay on pace in the college sports arms race. uncertain
they → use → race
Even if they got it, there is mixed evidence as to whether “Coach Prime” and his staff are up to the task of winning big. asserted
Prime → get → task
A key booster finds a lot to like in his childhood hero, Coach Prime A booster named Rob Wilhite was among the hundreds hanging out Saturday on a lawn in the shadow of Colorado’s Folsom Field. asserted
booster → find → Field
On autumn Saturdays, the football-sized field becomes “Ralphie’s Corral,” named after the buffalo that leads the Buffs onto the gridiron. asserted
that → become → gridiron
“Look what he’s done for our program,” he says of Sanders as he points at the hundreds of people milling, sipping and waiting for a pregame appearance from Ralphie herself. asserted
he → look → Ralphie
“Before he came, there was no one out here. asserted
he → come → ?
Wilhite grew up in Dallas watching Sanders play for the Cowboys on Sundays. asserted
Sanders → grow → Sundays
On Saturdays, he loved watching Eric Bieniemy lead the Buffs to their only national title in 1990. asserted
Bieniemy → love → 1990
The day the attorney officially fell in love with CU football was Jan. 1, 1996, at the Cotton Bowl. asserted
attorney → fall → Bowl
“I got to see Rick Neuheisel play his guitar,” Wilhite said of the magnetic former coach. asserted
Wilhite → get → coach
“My mom was so mad I wouldn’t go to Emory or Georgia or anywhere else. asserted
I → go → Emory
I wanted to go to Colorado.” asserted
I → want → Colorado
Colorado is lucky he came. asserted
he → come → ?
Wilhite didn’t want to disclose and, frankly, probably couldn’t even nail down how much money he has poured into the school’s athletic department over the years. asserted
he → want → years
Suffice it to say, when the referee uses replay to review close calls at CU games, the massive scoreboards inside Folsom Field — enlarged as one of the school’s first big projects after Sanders’ arrival — kill time by reminding fans that replays are brought to them by none other than Wilhite’s law firm. asserted
replays → suffice → firm
Generous as he is, Wilhite is also well aware CU football could use 10 or 20 more folks just like him. uncertain
football → use → him
He loves Sanders, whose .429 win percentage at Colorado would get a coach fired at Michigan or Alabama, no questions asked. asserted
questions → love → Michigan
But in the hours before the Texas Tech game, Wilhite was talking about getting more help for the coach, not firing him. asserted
Wilhite → talk → him
“We need more people to come out and understand that we’re a young program and we need to develop it more,” Wilhite said. asserted
Wilhite → need → it
“I think part of the problem is, we can’t get a lot of donors to donate.” asserted
lot → think → donors
CU is finding its way in the NIL arms race Wilhite knows what name-image-likeness payments to players in this new era of college sports have done not only to his own experience, but to the Colorado roster and college football itself. asserted
payments → find → roster
“The problem is, at Colorado, as soon as we have a player who does really well, they get bought,” he said. asserted
he → have → player
He ticks off a few: Dylan Edwards left for Kansas State. asserted
Edwards → tick → State
Jordan Seaton went to LSU. asserted
Seaton → go → LSU
More bankroll might have helped Sanders stop some of those departures. uncertain
Sanders → help → departures
Either way, the celebrity coach has made Colorado football matter again and stoked a new energy on campus. asserted
football → make → campus
It impacts the way so many people think and act and, yes, spend at the school and on the athletic program. asserted
people → impact → program
For example, one of the reasons now-retired athletic director Rick George gave for ripping out grass and installing artificial turf at Folsom Field before this season was that it would make it easier if CU might someday host a College Football Playoff game. uncertain
CU → retire → game
It won’t happen this year. asserted
It → happen → ?
A Texas Tech billionaire brings his son on a recruiting visit to CU No one seemed surprised to see Cody Campbell hugging it out with Sanders on the visitors’ sideline before the game. asserted
Campbell → bring → game
He has worked tirelessly to promote a bill in Congress — the Protect College Sports Act — that could shift the out-of-control spending dynamics in college sports. uncertain
that → work → sports
One of the ironies is that if the bill passes and puts guardrails around what schools can spend, that would most likely help the Colorados of the world — the schools that don’t have billionaire donors — at the expense of the Texas Techs, the schools that do. asserted
that → pass → Techs
Campbell was wearing more than his regent’s hat at this one. asserted
Campbell → wear → one
Part of the beauty of Sanders — whose most recent contract extension was worth $54 million through 2029, and who got CU to revamp its admission policies so he could recruit a wider range of players — is that he stirs the pot and generates almost endless headlines about the once-lost brand known as CU football. uncertain
he → get → football
He is also OK with taking the heat when things go bad, which has been a lot lately. asserted
which → take → heat
…and 47 more, not listed.
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