One of the original “Instagram models” seemingly disappeared into thin air at the height of her internet stardom — but friends have revealed that she retreated to a simple life of yoga, meditation and taking care of stray cats.
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she → disappear → cats
Long before social media stardom was considered a viable career path, Demi Rose Mawby was one of Instagram’s original “It Girls” – with nearly 18 million followers and a feed full of scantily clad photos snapped against some of the world’s most enviable backdrops.
asserted
Mawby → consider → backdrops
But just as her profile reached its peak popularity, Mawby’s posts came to a sudden and inexplicable halt in early 2023 – sparking concern and even conspiracy theories about her whereabouts from her still-devoted followers.
asserted
posts → reach → followers
Recently, however, details of the British-born model’s new, offline life were revealed by the Daily Mail – as well as her heart-wrenching motivation for quitting the world of thirst-trap posting.
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details → bear → posting
Mawby, now 31, still lives in Ibiza, the notorious Spanish island known for its rollocking club and drug scene.
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Mawby → live → scene
But now she lives in Santa Gertrudis, a sleepy, bohemian village – where her closest companions are feral cats, according to the Mail.
uncertain
companions → live → Mail
When she’s not working with local animal shelters to find homes for stray felines, the former OnlyFans star apparently keeps company with a tarot card reader, who recently told the outlet that Mawby is “not ready to talk about her time offline.”
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Mawby → work → time
Mawby got her start on MySpace, but posed for a slew of men’s magazines including “FHM” and “Nuts” as she became one of the first mega-successful Instagram models.
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she → get → models
In 2015, she appeared in DJ Khaled’s video “How Many Times” and she had a brief fling with rapper Tyga the following year after he split with Kylie Jenner.
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he → appear → Jenner
Around that time she joined “Taz’s Angels” — a group of models lived together in a Miami house, which was run by a club promoter who claimed he was the “black Hugh Hefner.”
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he → join → promoter
Mawby’s move to Ibiza in early 2020 – and later, her decision to take her life completely offline – were reportedly fuelled by the back-to-back deaths of her parents.
uncertain
move → take → parents
Her father, Barrie, died from cancer at age 80 in October 2018.
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father → die → October
Just eight months later, her mother, Christine, died at 63, following a long health battle that began when she suffered a heart attack and stroke while her influencer daughter was just 17 years old.
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daughter → die → attack
Mawby, who was her mother’s primary caregiver for roughly seven years, was left “angry, sad, bitter and lonely” by her parents’ deaths – and relied heavily on spirituality to get her out of the dark headspace, she reportedly revealed during a now archived episode of the PrettyLittleThing Podcast.
uncertain
she → leave → Podcast
Earlier, as her Instagram following was rising exponentially in 2017, Mawby had expressed gratitude for the platform opening the doors to her “amazing life.”
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platform → rise → life
“I have an amazing life travelling the world and showing off curves to rival the Kardashians…
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I → travel → Kardashians
I love the best parties, yachts and fast cars – but deep down I’m just a kid from Sutton Coldfield who got lucky,” she told The Sun, referring to her hometown.
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she → love → hometown
The last post on Mawby’s Instagram feed – in which she cryptically wrote about “infinite inspiration” – was uploaded from Egypt’s Dendera Temple on Feb. 27, 2023.
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she → write → Feb.
“This was one of the most beautiful places I have ever visited.
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I → visit → places
I loved it.
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I → love → it
This temple felt very emotional for me.
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temple → feel → me
The sick would come here for healing.
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sick → come → healing
Women for fertility,” the brunette beauty wrote in the post’s caption, alongside a carousel of her wearing a white, see-through lace dress inside the temple.
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her → write → temple
Around the same time, Mawby also ceased posting on her OnlyFans account, where she once boasted around 1.2 million followers.
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she → cease → followers
Despite the lengthy hiatus, Mawby plans to one day return to social media, her rep told the Daily Mail this week.
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rep → plan → Mail