Photo via Daily Mail

Aussie fashion brand Suboo worn by Gigi Hadid and Kendall Jenner collapses owing $655k

Read the original at Daily Mail ↗
Cite

Wong, B. (2026, October 6). Aussie fashion brand Suboo worn by Gigi Hadid and Kendall Jenner collapses owing $655k. Daily Mail. https://www.dailymail.com/news/article-16185545/suboo-liquidation-debts-gigi-hadid-kendall-jenner.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

Daily Mail · collected 2026-10-06 · by Burney Wong

Quick Summary

No summary of this article yet; the story summary below covers the event.

AI analysis

Story summary

Suboo Pty Ltd, the Australian fashion label worn by famous models like Gigi Hadid and Kendall Jenner, entered liquidation on October 1 after nearly 15 years in business due to mounting debts of at least $655,000. According to records from the Australian Securities and Investments Commission, the company owed $239,000 in aged invoices alone, including over $51,840 to Swell Ltd., a garment production firm. Suboo also reported owing $170,700 to two employees for entitlements such as annual and long service leave. The company cited rising operating costs, economic pressures, and changes in the international fashion industry as reasons for its closure.

Written for “Fashion Brand Suboo Collapse” on 2026-11-02, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Fashion Brand Suboo Collapse
Entertainment · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
11
sentences that state something as happening or true
Uncertain
27%
3 of 11 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
68/100
Daily Mail's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-06 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

Daily Mail · 8751 article(s) · 21 correction(s) detected
Running correction rate · 21 correction(s)

Who wrote this

Burney Wong
49 article(s) here · 1 carrying a prediction
🔮 Ally Langdon broke down in tears on air after a family facing a $500,000 bill to bring their autistic son home from Japan revealed they could be forced to remortgage their home.
🔮 'It might have been on the first or second scrape I just seen this bright yellow dot in the centre of the hole.'
🔮 A senior criminal lawyer has revealed how Aussies using Waze to warn other drivers about police or speed cameras could risk breaking the law.
🔮 'Mandatory customer bag checks will no longer be required from today, Wednesday 30 September,' it read.
🔮 We would love to keep it open all day but we just can't with the amount of hours we are given.
🔮 'If you don't, we will do our best to impede you and fine you and take away your driving privileges.
🔮 Courtney's mother, Ange, said she was warned she would be greeted by a horrific scene when she arrived.
🔮 The person recording could be heard saying: 'Can someone tell me why you need 12 blokes to whipper snipper a railway?'
🔮 The federal government will revoke a $308,000 grant awarded to an Islamic media group after it published online content claiming several antisemitic attacks in Sydney were 'all a sham'.
🔮 Mr Gallagher said he told his parents who didn't think there was much they could do.
Also by Burney Wong
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 49 articles by Burney Wong →

Topics

Aussie Australian Securities and Investments Commission Suboo Suboo Pty Ltd Wayflyer

Subjects

Suboo ORG · 8× Suboo Pty Ltd ORG · 3× Aussie NORP · 2× Australian Securities and Investments Commission ORG · 2× DHL ORG · 2× FedEx ORG · 2× Gigi Hadid PERSON · 2× Kendall Jenner PERSON · 2× Shopify ORG · 2× Wayflyer ORG · 2×

Narrative

Suboo's website was unavailable on Tuesday and displayed a message reading: 'We are undergoing website maintenance and will be back online soon!' The brand has also not posted on social media since September 30, with comments disabled on its recent posts.
framing: mixed · carried by 1 article(s) · first seen 2026-10-06
🔮 The total also comprised $239,000 in aged invoices, including $51,840.66 owed to garment production company Swell Ltd. Aussie fashion label Suboo, worn by world-famous models including Gigi Hadid and Kendall Jenner, has entered liquidation after almost 15 years in business with reported debts of at least $655,000 Australian Securities and Investments Commission records show that Suboo Pty Ltd, the company behind the label, entered liquidation on October 1 after members voted to wind up the business Suboo's website was unavailable on Tuesday and displayed a message reading: 'We are undergoing website maintenance and will be back online soon!' Two employees were also reportedly owed a combined $170,700 in entitlements, including annual leave and long service leave. Suboo claimed to be owed $108,507.36 from US fashion hire company Rent the Runway, $5,268.57 from Anthropologie and Nuuly and $1,230 from Argentina Boutique in Geelong West.

Claims (11 extracted, 3 hedged)

Aussie fashion label Suboo, worn by world-famous models including Gigi Hadid and Kendall Jenner, has collapsed after almost 15 years in business with reported debts of at least $655,000. asserted
label → wear → 655,000
Australian Securities and Investments Commission records show that Suboo Pty Ltd, the company behind the label, entered liquidation on October 1 after members voted to wind up the business. asserted
members → show → business
A Suboo spokesman put the decision down to rising operating costs, global economic pressures and changes to the international fashion and retail landscape. asserted
spokesman → put → landscape
'While there were options available to continue pushing through the current economic climate, we ultimately did not believe it was responsible or commercially viable to continue operating the business in its existing form,' the spokesman said. asserted
spokesman → be → form
'Many of these factors have been outside our control and are being felt across the industry more broadly.' Suboo Pty Ltd owed at least $655,000 to creditors, according to documents cited by the Daily Telegraph. uncertain
Ltd → feel → Telegraph
The debts included $105,162.50 owed to financing company Wayflyer, $140,232.89 to Shopify, $60,909.41 to DHL and $58,299.49 to FedEx. asserted
debts → include → FedEx
The total also comprised $239,000 in aged invoices, including $51,840.66 owed to garment production company Swell Ltd. Aussie fashion label Suboo, worn by world-famous models including Gigi Hadid and Kendall Jenner, has entered liquidation after almost 15 years in business with reported debts of at least $655,000 Australian Securities and Investments Commission records show that Suboo Pty Ltd, the company behind the label, entered liquidation on October 1 after members voted to wind up the business Suboo's website was unavailable on Tuesday and displayed a message reading: 'We are undergoing website maintenance and will be back online soon!' Two employees were also reportedly owed a combined $170,700 in entitlements, including annual leave and long service leave. Suboo claimed to be owed $108,507.36 from US fashion hire company Rent the Runway, $5,268.57 from Anthropologie and Nuuly and $1,230 from Argentina Boutique in Geelong West. uncertain
Suboo → comprise → West
The documents also reportedly listed Suboo as holding $1,854.16 in cash, alongside $111,852 in stock and $2,389 in equipment. uncertain
documents → list → equipment
The company spokesman said customer orders had been completed while customer obligations were being managed 'to the best of the company's ability'. asserted
obligations → say → ability
Suboo's website was unavailable on Tuesday and displayed a message reading: 'We are undergoing website maintenance and will be back online soon!' The brand has also not posted on social media since September 30, with comments disabled on its recent posts. asserted
comments → display → posts
Daily Mail has contacted Suboo, its liquidator, Wayflyer, Shopify, DHL, FedEx, Swell Ltd, Rent the Runway, Argentina Boutique, Anthropologie and Nuuly for comment. asserted
Mail → contact → comment
💬Give feedback
🕘History 🎫Support