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No material impact on competition: AFLPA flags free agency as key to next pay agreement

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McGowan, M. (2026, October 6). No material impact on competition: AFLPA flags free agency as key to next pay agreement. The Sydney Morning Herald. https://www.smh.com.au/sport/afl/no-material-impact-on-competition-aflpa-flags-free-agency-as-key-to-next-pay-agreement-20261006-p61386.html?ref=rss&utm_medium=rss&utm_source=rss_feed

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The Sydney Morning Herald · collected 2026-10-06 · by Marc McGowan

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Story summary

The Australian Football League Players' Association (AFLPA) has flagged free agency as a key component of the next pay deal negotiations. According to the AFLPA's review, which was seen by the Sydney Morning Herald, free agency has not significantly impacted competitive balance in the league and is underutilized, with an average of only seven players switching clubs each year through free agency or trade. AFLPA chief executive James Gallagher stated that the player movement mechanism had neither positively nor negatively affected competition since its introduction. The gap between the bottom- and top-placed teams remains consistent before and after the implementation of free agency. This comes shortly after league boss Andrew Dillon expressed interest in potentially altering how free agency operates to prevent any distortion of competitive balance.

Written for “AFLPA Free Agency Negotiations” on 2026-11-03, grounded in this article and the 0 other(s) covering the same event.

Story

📰 AFLPA Free Agency Negotiations
Sports · 1 article(s) covering the same event.

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Claims extracted
26
sentences that state something as happening or true
Uncertain
15%
4 of 26 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
61/100
The Sydney Morning Herald's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Sports
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-06 · how these are computed

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Source leaning vs. consistency

Publisher

The Sydney Morning Herald · 5874 article(s) · 15 correction(s) detected
Running correction rate · 15 correction(s)

Who wrote this

Marc McGowan
26 article(s) here · 1 carrying a prediction
🔮 “I will say one thing, though: it is very annoying to play against you.
🔮 And he wouldn’t have it any other way.
🔮 The Sandringham Dragons forward – often likened to Sydney star Tom Papley – is also one of the most coveted and gifted young footballers in next month’s AFL draft, with a chance to be a top-five selection and who will certainly be taken inside the top 10.
🔮 Next month’s draft marks the first time since that 2016 edition that Essendon will have the No.1 pick, which they have privately committed to using on Port Adelaide’s academy prodigy Dougie Cochrane.
🔮 Wil Malady will be drafted into the AFL next month.
🔮 “Cody’s the ultimate competitor, and you see him before games for Vic Country, and he’s just looking like he could kill someone,” said Geelong Falcons forward Jack Pickett.
🔮 The Demons are the sole club to have picked at least twice in the first round of the AFL draft in each of the past three years, and will take picks four and 14 into next month’s draft after more savvy trading in the past fortnight.
🔮 Bringing in readymade talent is worth far more than picks to the Hawks, given where they are – and even then, they didn’t give much up – so this was a ragingly successful fortnight. Western Bulldogs In: Jordon Butts (Ade/free agency), Zak Butters (PA/free agency), Finn Maginness (Haw/trade), Hudson O’Keeffe (Carl/trade), picks 42, 53, 83, 89, R2 2027 (PA), R3 2027 (Mel), R4 2027 (PA), R2 2028 (PA), R3 2028 (PA), R3 2028 (GC), R4 2028 (Melb) Out: Picks 14 and 33, R3 2027 (GC), R1 2028 (WB) Draft picks: 42, 53, 55, 83, 89, 91, 109 Trade rating: 9.5/10 The Bulldogs could hardly be happier.
🔮 North also swung and missed on the likes of Isaac Heeney (in 2016), Josh Kelly (2017 and 2021), Jordan De Goey (2018) and Andrew Gaff (2018) despite their willingness to give them all at least, and in some cases more than, $1 million annually on long-term deals.
🔮 Hawk forwards Aidan Schubert and Sam Butler will become Gold Coast players as early as Monday as the Suns bolster their forward line following the loss of Ben King to Hawthorn.
Also by Marc McGowan
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 26 articles by Marc McGowan →

Topics

AFL AFLPA CBA Hawthorn West Coast

Subjects

AFL ORG · 5× Gallagher PERSON · 5× AFLPA ORG · 4× CBA ORG · 2× Hawthorn GPE · 2× Andrew Dillon PERSON · 1× Brandon Starcevich’s PERSON · 1× Dillon PERSON · 1× James Gallagher PERSON · 1× Paul Marsh PERSON · 1×

Narrative

The number of free agents switching clubs via free agency or trade has never exceeded 12 in any one year – peaking in the initial off-season – while, on average, only seven free agents move clubs each year, including two by trades, such as Brandon Starcevich’s move to West Coast in 2025.
framing: assertive · carried by 1 article(s) · first seen 2026-10-06
🔮 Free agency is under-used in the AFL and has not affected the equality of the competition, according to the players’ union – and could face a major overhaul as part of the league’s next pay deal.
2026-10-06 · The Sydney Morning Herald
No material impact on competition: AFLPA flags free agency as key to next pay agreement · assertive framing

Claims (26 extracted, 4 hedged)

Free agency is under-used in the AFL and has not affected the equality of the competition, according to the players’ union – and could face a major overhaul as part of the league’s next pay deal. uncertain
agency → use → deal
The player union’s review into free agency, seen by this masthead, concluded that the player movement mechanism had not “materially” impacted competitive balance and was not being used to its potential. asserted
mechanism → see → potential
AFLPA chief executive James Gallagher, who officially replaced Paul Marsh in October last year, said free agency should create a more open player movement market and enhance competitive balance. asserted
agency → replace → balance
“Our review suggests free agency is underutilised and hasn’t materially impacted competitive balance either for better or worse,” Gallagher said. uncertain
Gallagher → suggest → balance
“The gap between the bottom- and top-placed teams in the competition is no different now than what it was before the introduction of free agency.” asserted
it → place → agency
Gallagher’s comments come barely a fortnight after league boss Andrew Dillon told this masthead that the AFL would consider changing the way free agency operated, in consultation with the AFLPA, to “make sure that the competitive balance isn’t distorted”. asserted
balance → come → AFLPA
“Look, I think it’s been in place for now probably 12 or 14 years [at the end of 2012],” Dillon said. asserted
Dillon → look → 2012
“I think what we’re seeing in the last couple of years is what everyone thought would happen at the start, and it didn’t necessarily. asserted
it → think → start
However, the AFLPA’s review found that only nine free agent additions have featured in premiership teams, starting with Hawthorn’s three-peat from 2013-15. asserted
additions → find → 2013
Father-son draftees (17), academy graduates (11), players traded in (71), national draftees (156) or other selections (50) were all more prominent. asserted
draftees → trade → ?
Only 11 per cent of restricted and unrestricted free agents departed their club via trades or free agency since its inception, compared with 53 per cent re-signing and 36 per cent being delisted or retiring. asserted
cent → depart → -
The number of free agents switching clubs via free agency or trade has never exceeded 12 in any one year – peaking in the initial off-season – while, on average, only seven free agents move clubs each year, including two by trades, such as Brandon Starcevich’s move to West Coast in 2025. asserted
agents → switch → 2025
Gallagher also implied that the years a player must compete for a club to earn free agency status, which is currently eight unless a player is delisted, could be among the discussion points in the next CBA. uncertain
player → imply → CBA
The current agreement expires at the end of 2027. asserted
agreement → expire → 2027
Gallagher did not offer an official position on when a player should reach free agency, but between 20 and 40 extra footballers would be free agents if the duration was six years instead of eight. asserted
duration → offer → agency
The median player career is about five years, while the average is trending towards seven seasons. asserted
average → trend → seasons
“AFL player careers start with no choice of employer through the draft. asserted
careers → start → draft
The average turnaround time from bottom four to top four on the ladder is seven years – longer than most players’ careers,” Gallagher said. asserted
Gallagher → say → careers
“Player, club and broader industry behaviour has also changed considerably since free agency was introduced 15 years ago. asserted
agency → change → ?
Considering these factors, this will be an important part of discussions during CBA negotiations in the next 12 months. asserted
this → consider → months
Compensation for losing free agents, and the merits of restricted free agency are among the other topics the AFLPA could discuss with the AFL. uncertain
AFLPA → lose → AFL
Port Adelaide superstar Zak Butters and Gold Coast spearhead Ben King both plan to switch clubs – to the Western Bulldogs and Hawthorn, respectively – this month, but neither of their current clubs has announced whether it will match as potential “side deals” are discussed. asserted
deals → plan → clubs
The AFL and clubs are reluctant to use that terminology, but the league already blocked a pick purchasing proposal between the Power and Bulldogs that would have seen Port trade Todd Marshall and pay a chunk of his remaining salary in return for two first-round picks. asserted
Port → use → picks
That deal won’t happen because new rules introduced last year banned two clubs engaged in a free agency move from paying another player’s salary in a separate deal in the same player movement period. asserted
rules → happen → period
The standoff on restricted free agents has stirred a debate over whether they are actually free agents or just glorified out-of-contract players, given the power their current club holds over them. asserted
club → restrict → them
More than 70 per cent of player agents want the AFLPA to push to abolish restricted free agency. asserted
AFLPA → want → agency
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