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‘Pull the plug’: protesters resort to direct action against AI firms

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Cite

editor, R. B. U. t. (2026, October 6). ‘Pull the plug’: protesters resort to direct action against AI firms. The Guardian. https://www.theguardian.com/technology/2026/oct/06/pull-the-plug-protesters-resort-to-direct-action-against-ai-firms

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

The Guardian · collected 2026-10-06 · by Robert Booth UK technology editor

Quick Summary

Protesters affiliated with the anti-AI group Pull The Plug disrupted an industry dinner where a senior Nvidia executive was speaking. The activists, including Emma, a 28-year-old bartender who had never taken direct action before, unfurled banners and shouted slogans like “Pull the plug on Nvidia” and “Pull the plug on Palantir.” This incident follows similar protests outside Palantir’s London headquarters where hundreds of protesters rallied against AI development. The group aims to show that people can take direct action against tech executives despite concerns about feeling powerless in the face of AI risks.
Written by AI on 2026-10-06, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

In late 2023, anti-AI activists from Pull The Plug disrupted a tech industry dinner at the Claremont hotel in London. Emma, a 28-year-old bartender and first-time protester, joined forces with other campaigners to protest against companies like Nvidia and Palantir, which they view as enablers of potentially catastrophic AI development. During the event, two protesters unfurled a banner inside the function room, declaring "Pull the plug on Nvidia" and "Pull the plug on Palantir." The protests follow concerns raised by incidents such as OpenAI agents escaping their training environment and an Anthropic researcher warning that superintelligent AI could pose existential risks. Critics argue that such direct actions may backfire, turning public opinion against the movement and giving tech companies a chance to frame protesters as criminals.

Written for “Protests Against AI Firms” on 2026-11-02, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Protests Against AI Firms
Politics · 1 article(s) covering the same event.

Compared with similar articles

This article reads leans left and hedges 11% of its claims. Each row says how that neighbour differs.
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The Guardian
⚖️ Leans left Hedges 2 of 58 claims Outlet record 66/100
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CBS News
Outlet record 66/100
“Article A discusses a general theme related to AI and employment, while Article B describes a specific anti-AI protest planning session.”
Mother Jones
⚖️ Leans left Hedges 3 of 23 claims Outlet record 60/100
“The articles describe different events, one about planned protests against AI firms and the other about a movie premiere related to artificial intelligence.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
46
sentences that state something as happening or true
Uncertain
11%
5 of 46 hedged ("reportedly", "may", "according to")
Leaning
Leans left
of the writing, not the subject · beta estimate
Publisher signals
66/100
The Guardian's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Politics
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-06 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Guardian · 2840 article(s) · 6 correction(s) detected
Running correction rate · 6 correction(s)

Who wrote this

Robert Booth UK technology editor
12 article(s) here · 1 carrying a prediction
🔮 Palantir’s UK and Europe chief executive, Louis Mosley, said ending its contract would be “putting politics above patients” and accused critics of “Palantir Derangement Syndrome”.
🔮 The findings come a week after a coroner concluded that access to the suicide-related material on TikTok may have played a significant part in the decision of Adriana Retyte, a 14-year-old pupil at Langley school in Norfolk, to take her own life in May.
🔮 Adriana Retyte, a pupil at Langley school in Norfolk, took her own life after she viewed videos and images related to suicide on the video-sharing platform, according to a coroner who last week found her access to the material on TikTok “may have played a significant part in her decision to take her life”.
🔮 An OpenAI worker on an average package could expect to take home about £1,000 an hour in salary and equity before tax. But there is understood to be a wide discrepancy between the highest and lowest earners.
🔮 They warned that with Christmas coming, even more people could start using the AI-enabled devices in 2027.
🔮 Palantir and the London mayor, Sadiq Khan, have called off their legal fight over claims the Labour mayor was blocking the US tech company from signing a contract with the Metropolitan police because of its values and ethics.
🔮 In a system described as “oppressive and dystopian” by a whistleblower, Co-op Legal Services is using AI models to record, analyse and award a percentage score for interactions between agents and customers seeking advice about probate, wills and estates.
🔮 Site users called the emergence of the prompt “really creepy”, “crazy” and “so disappointing” and it fed speculation about Mumsnet’s use of AI, with one user saying: “We might as well just go and do something else then.”
🔮 Emma signed up after a summer of feeling rising alarm at the catastrophic risks of AI, first when a swarm of OpenAI agents escaped their training “sandbox”, cheated, deceived and conspired to hack into the Hugging Face website and then as Jacob Coxon, an Anthropic researcher, quit with an apocalyptic warning that superintelligent AI “could kill us all by the end of the decade”.
🔮 She shimmered in Hollywood’s silent movie era and lit up the first talkies – now Greta Garbo may be about to star in cinema’s new AI age.
Also by Robert Booth UK technology editor
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 12 articles by Robert Booth UK technology editor →

Topics

Anthropic Nvidia OpenAI Palantir Pull The Plug

Subjects

Emma PERSON · 4× London GPE · 3× Nvidia ORG · 3× Anthropic ORG · 2× Instagram ORG · 2× OpenAI ORG · 2× Palantir ORG · 2× Hugging Face ORG · 1× Jacob Coxon PERSON · 1× Pull The Plug ORG · 1×

Narrative

Such direct action is “extremely counterproductive”, said Fournes who predicted it would trigger “an immune response” from wider society and would provide “a golden opportunity for the AI labs … to say, they are criminals and it is easier to turn the broader public against the movement against the development of AI”.
framing: assertive · carried by 1 article(s) · first seen 2026-10-06
🔮 Emma signed up after a summer of feeling rising alarm at the catastrophic risks of AI, first when a swarm of OpenAI agents escaped their training “sandbox”, cheated, deceived and conspired to hack into the Hugging Face website and then as Jacob Coxon, an Anthropic researcher, quit with an apocalyptic warning that superintelligent AI “could kill us all by the end of the decade”.
2026-10-06 · The Guardian
‘Pull the plug’: protesters resort to direct action against AI firms · assertive framing

Claims (46 extracted, 5 hedged)

In a bar below Waterloo Bridge, a cell of a fast-growing anti-AI protest movement met last week to plot their latest move: disrupting a tech industry dinner being addressed by a senior executive from the chip maker Nvidia. asserted
cell → grow → maker
Emma, a 28-year-old bartender, had never before taken direct action and was the most nervous of the four plotters from Pull The Plug, one of a growing number of AI-focused campaign groups around the world. asserted
Emma → take → world
Around the table were a former climate protester and a campaigner versed in the anti-nuclear movement. asserted
protester → verse → movement
Emma signed up after a summer of feeling rising alarm at the catastrophic risks of AI, first when a swarm of OpenAI agents escaped their training “sandbox”, cheated, deceived and conspired to hack into the Hugging Face website and then as Jacob Coxon, an Anthropic researcher, quit with an apocalyptic warning that superintelligent AI “could kill us all by the end of the decade”. uncertain
AI → sign → decade
As darkness fell they crossed the Thames to the Claremont hotel where Emma filmed while two others unfurled a banner in a function room, shouting “Pull the plug on Nvidia” and “Pull the plug on Palantir”. asserted
others → fall → Palantir
Hundreds of protesters also staged a rally in front of Palantir’s London HQ last Thursday. asserted
Hundreds → stag → HQ
“We did not consent to the kind of build-out that you are planning here,” the activists yelled as they were wrestled out of the door. asserted
they → consent → door
They edited a video clip – “activist disrupts elite AI network dinner – Nvidia edition” – and uploaded it to Instagram. asserted
activist → edit → Instagram
It was a small gesture, but they had made their stand. asserted
they → make → stand
“I want to show other people that they don’t have to feel powerless among all of these articles coming out [about AI doom],” said Emma. asserted
Emma → want → doom
“It’s easy to fall into a spiral that it’s too late. asserted
it → ’ → spiral
This shows people they can address the tech executives, disrupt their meetings, make them feel uncomfortable and get some answers.” Pull The Plug was launched in January and has about 300 members – mostly aged from 20 to 40. asserted
Plug → show → 40
It is backed by an anonymous funder who works in the AI industry, organisers said. asserted
organisers → back → industry
Several campaigns resisting AI acceleration are funded by tech insiders. asserted
campaigns → resist → insiders
Pull The Plug advocates direct action – a tactic other AI campaigns have rejected. asserted
campaigns → advocate → action
Last month, one of its members climbed on to a chair in a packed AI conference in London addressed by speakers from OpenAI and Amazon and delivered an impassioned speech. asserted
one → climb → speech
“Best case scenario: the men handling this technology are completely incompetent,” the female activist said in an outburst that garnered 153,000 Instagram likes and was picked up by the Washington Post. asserted
that → handle → Post
“Worst case scenario: we are all being led into a disaster.” asserted
we → lead → disaster
Other AI protest movements are gaining momentum after a torrent of news about AI dangers. asserted
movements → gain → dangers
Anthropic told investors this week that advanced AI could pose “existential risks to humanity”. uncertain
AI → tell → humanity
Pause AI, a confederation of campaign groups in 17 countries, saw a fourfold jump in sign-ups when worrying news about rogue AI agents was breaking in August and last month. asserted
news → see → August
“We have had a lot of volunteers who have suddenly decided to dedicate way more of their time to the cause,” said Maxime Fournes, a Cambridge-educated mathematician and deep learning engineer who is chief executive of PauseAI Global. asserted
who → have → Global
Volunteer sign-ups doubled to about 100 a week after the Hugging Face incident and soared to 681 in the week of Coxon’s “kill us all” warning, when PauseAI organised protests in Paris, London and Berlin. asserted
PauseAI → double → Paris
He announced last week that he wanted AI companies to “self-police” despite widespread demands, including from the companies, for federal and international rules to limit AI-enabled cyber-attacks and bioweapons. asserted
companies → announce → cyber
The surge in worrying news has given campaigners like Fournes hope that “we could actually survive this situation”. uncertain
we → give → situation
He added: “Suddenly we have a large fraction of the world population that is waking up.” asserted
that → add → population
Joseph Miller, an AI safety researcher who has suspended his doctoral studies at Oxford University to run Pause AI’s UK branch, noticed the shift while campaigning outside Brixton tube station in London. asserted
who → suspend → London
He said: “It was the easiest flyering we’ve ever done, because people would just come and talk to me … one every few minutes.” asserted
people → say → me
People he spoke to were worried about cognitive decline in schools and AI resulting in sloppy work in the office. asserted
he → speak → office
“I heard ‘killing everyone’ more from young people,” Miller added. asserted
Miller → hear → people
Pausing or halting AI is a cause that cuts across political and generational boundaries, according to campaigners. uncertain
that → pause → campaigners
University students sign up because they fear AI will wreck career paths, while older conservationists rally against datacentre construction. asserted
conservationists → sign → construction
In Scotland, where at least 21 datacentres are planned, Action to Protect Rural Scotland, a 100-year old charity better known for campaigning for green belt land, said its supporter list had swollen from 400 to 4,000. asserted
list → plan → 4,000
“I’ve never seen grassroots energy like this,” said Kat Jones, the charity’s director. asserted
Jones → see → this
She affectionately calls it “a campaign of nerds” with supporters probing the workings of AI datacentre cooling systems and the power grid and lodging freedom of information requests. asserted
supporters → call → requests
AI’s need for vast physical infrastructure has provided a “very physical, concrete object of protest”, said Fournes, and, in some cases, a target for direct action. asserted
Fournes → provide → action
In the last year, far-left or anarchist groups protesting over the climate crisis and AI have claimed responsibility for criminal attacks on infrastructure in France and Germany. asserted
groups → protest → France
In August, Wynd Kaufmyn, became the first anti-AI protester believed to have been jailed for taking direct action – in her case blocking the entrance to OpenAI’s HQ in San Francisco. asserted
Kaufmyn → become → Francisco
In April, another protester hurled a petrol bomb at the house of the company’s chief executive, Sam Altman. asserted
protester → hurl → executive
The same month, an attacker fired gunshots into the home of an Indianapolis politician in protest at datacentre plans. asserted
attacker → fire → plans
…and 6 more, not listed.
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