Amazon’s Prime Big Deal Days 2026 is here, but they’re not the only retailer offering major discounts.
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they → ’re → discounts
Prime Day runs between Oct. 6 and Oct. 7, and during that same time, Walmart, Target, Best Buy and more of your faves are also dropping big sales.
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Walmart → run → sales
After you’re done stocking up on all things Amazon, check out some of the top competing deals below.
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you → do → deals
The holidays are coming up, and we grant you full permission to splurge sooner rather than later.
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we → come → permission
Between Oct. 5 and Oct. 11, Walmart shoppers can enjoy an entire week of discounts on the retailer’s most popular home essentials, technology, toys and more.
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shoppers → enjoy → essentials
A spokesperson for Walmart told FOX last month, “We plan our events around how and when our customers want to shop.
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customers → tell → how
We know many customers are starting to think about the holidays earlier while also shopping for their everyday and seasonal needs, so we wanted to give them a full week to save in early October.”
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we → know → October
Walmart is known for its impressive home deals, and this October’s event is no exception.
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event → know → deals
If you get back pain from leaning over a desk all day, now’s your time to finally do something about it.
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time → get → it
Apple’s best-selling wireless, noise-cancelling earbuds are perfect for tuning out all the chaos of this coming holiday season.
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earbuds → sell → season
They have over 11,000 positive ratings on Best Buy, the majority of which are five stars.
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majority → have → which
Between Oct. 6 and Oct. 7, Target Circle loyalty members can enjoy this two-day event, with savings on everything from on-the-go accessories to baby gear.
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members → enjoy → gear
Early access begins on Oct. 5 for members of the paid membership tier, Target Circle 360.
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access → begin → tier
Between Sept. 27 and Oct. 5, new Target Circle members will also receive 15% off their first purchase.
Ring, ring, a sale is calling!
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sale → receive → purchase
The device allows for two-way talk without requiring you to even open the door.
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device → allow → door
The holidays are the perfect time for a home decor upgrade, and Wayfair is just the place to start.
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Wayfair → start → upgrade
From Oct. 5 to Oct.9, the retailer is hosting its 5 Days of Deals event, where you can find items up to 60% off!
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you → host → items
It features a sturdy metal hanging rod and adjustable shelving for optimal organization.
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It → feature → organization
Lululemon frequently updates its “We Made Too Much” section with hot deals on its viral jackets, leggings and more — this October is no different.
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October → update → jackets
The brand’s best-selling jacket flatters all shapes and sizes.
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jacket → sell → shapes
Its sweat-wicking, four-way stretch fabric is comfortable enough to move in, whether you’re taking on a workout or simply strolling to the grocery store.
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you → wicke → store
Nordstrom’s Anniversary Sale is in the past, but the sales just keep coming.
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sales → come → past
Honestly, who doesn’t need a cozy pair of joggers in their closet for the winter?
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who → need → winter
This ultra-soft pant has front slant pockets and an adjustable elastic waistband for a comfortable fit.
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pant → have → fit
Don’t wait until the “new year, new me” mentality kicks in before refreshing your wardrobe.
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mentality → wait → wardrobe
This one has a preppy argyle pattern and breathable V-neckline — you won’t want to take it off.
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you → have → it
Your fall and winter wardrobe just got a major upgrade.
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wardrobe → get → upgrade
You’ll look oh-so-cool in cold weather when sporting this denim trucker jacket.
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You → look → jacket
It has plenty of pockets to store your essentials, plus a chic corduroy spread collar.
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It → have → essentials
If you’ve been waiting to purchase a pair of Levi’s jeans for the end of the year, now’s the opportunity while they’re on sale.
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they → wait → sale
Aritzia always nails it on wedding guest dresses.
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Aritzia → nail → dresses
Shop gorgeous maxis, along with the brand’s signature trousers and outerwear, while they’re on sale.
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they → shop → sale
J.Crew just dropped the prices on men’s and women’s basics that go with just about everything in your closet.
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that → drop → closet
We’re already eyeing polos, sweatshirts and midi skirts from the sale section.
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We → eye → section
It’s never a bad time to binge on beauty deals.
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It → ’ → deals
Refurbish your space with a new refrigerator, washer/dryer and even hardwood flooring while the products are on sale.
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products → refurbish → sale
Your Prime Big Deal Days FAQs, answered
What is Prime Big Deal Days and when is it?
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it → answer → ?
Prime Big Deal Days — fondly known as October Prime Day — is Amazon’s biggest fall sale, offering massive discounts before the holiday rush of Black Friday and Cyber Monday.
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Days → know → Friday
October Prime Day runs from Tuesday, Oct. 6 to Wednesday, Oct. 7, 2026.
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Day → run → Wednesday
Prime Day vs. Prime Big Deal Days
Prime Day and Prime Big Deal Days are both Prime member-exclusive seasonal sales with massive discounts on rotating bestsellers.
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Day → rotate → bestsellers
…and 13 more, not listed.