The Aporia
Fabbro, L. D. (2026, October 6). Emmy Awards will be available to stream in the UK under new Prime Video deal. Evening Standard. https://www.standard.co.uk/showbiz/celebrity-news/amazon-emmy-awards-paramount-cbs-fox-b1299783.html
Fabbro, Lauren Del. “Emmy Awards will be available to stream in the UK under new Prime Video deal.” Evening Standard, 6 Oct. 2026, https://www.standard.co.uk/showbiz/celebrity-news/amazon-emmy-awards-paramount-cbs-fox-b1299783.html.
Fabbro, Lauren Del. “Emmy Awards will be available to stream in the UK under new Prime Video deal.” Evening Standard, October 6, 2026. https://www.standard.co.uk/showbiz/celebrity-news/amazon-emmy-awards-paramount-cbs-fox-b1299783.html.
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Amazon has secured a six-year deal with the Television Academy, beginning in 2027, to stream the Emmy Awards exclusively on its Prime Video platform. This marks an end to a seven-decade tradition of broadcast networks airing the ceremony, which was last hosted by NBC in September 2023. The change reflects the growing dominance of streaming services in prestige television categories.
Under this new agreement, viewers will be able to watch the Emmy Awards live and for free across more than 200 countries, without needing a Prime Video subscription. This shift aims to provide "unprecedented global reach" while maintaining continuity and allowing both parties to build upon their shared goals over multiple years. The deal also represents Amazon's first major entertainment broadcast following its success with sports streaming, including NFL Thursday Night Football and NBA games.
Cris Abrego, chairman of the Television Academy, emphasized the importance of having a consistent partner rather than starting anew each year under the previous "Wheel Deal" rotation between ABC, CBS, Fox, and NBC. This move underscores the evolving landscape of television viewing habits as streaming services continue to reshape how major events are consumed globally.