This week, the NFL continues its "Crucial Catch" initiative, an annual partnership with the American Cancer Society focused on fighting cancer through early detection, risk reduction and screening awareness.
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For former Super Bowl-winning head coach Bruce Arians, it’s the perfect time to share his prostate cancer survival story, and more importantly, stress how simple it is to get screened today.
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Arians partnered with Novartis for it’s "Relax, It’s a Blood Test" campaign to raise awareness about prostate cancer screening and the importance of early detection.
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It was a no-brainer because, in 2007, early detection helped his doctors find the prostate cancer he was diagnosed with and remove it.
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"Being Crucial Catch just being kicked off this week in the NFL, it’s a great partnership.
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One in eight men in the United States are going to have prostate cancer, and early detection is the key.
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It’s a simple finger-free blood test," Arians told OutKick in a recent interview.
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Arians admitted the moment he heard his diagnosis, it was "devastating."
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"I thought I was just like every other man going to the bathroom too much at night.
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I had started my scorecard at 40, and when I say start a scorecard, get your PSA level checked every year by your doctor.
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Know your risk and get screened," Arians said.
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"For me, I went in, got the diagnosis.
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Doctor said, ‘You know, let’s just do a biopsy just in case.’
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Fortunately, we found the prostate cancer and had it removed.
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I was 51 and had all those anxieties that all men have for what’s to come.
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But the doctors, they have such a great way of saving the nerves and everything else.
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And you want that cancer out of your body.
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"I was very, very fortunate to have a fantastic doctor, and the personal part of it is why I’m so involved with Novartis and the campaign."
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It’s a serious initiative by Novartis, but Arians did have a bit of fun with some play-on football worlds.
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In the campaign, he urges athletes to "relax their tight ends," emphasizing how prostate cancer screenings can begin with the PSA test rather than a rectal exam.
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Legendary tight ends Rob Gronkowski and Tony Gonzalez were involved with the campaign as well.
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The truth is, if detected early, the five-year relative survival rate of prostate cancer is over 99%, making screenings super important for men.
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I think it’s so easy to try and make sure that this does not happen to you.
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Get your PSA level checked every single year and stay in tune with your doctor.
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If you’re not one of those guys that goes to the doctor very often, this is the one you need to go to.
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It will save your life."
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The Aporia
