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The awkward Sinner slip from the Australian Open’s new boss

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Cite

McGowan, M. (2026, October 8). The awkward Sinner slip from the Australian Open’s new boss. The Sydney Morning Herald. https://www.smh.com.au/sport/tennis/the-awkward-sinner-slip-from-the-australian-open-s-new-boss-20261008-p613ww.html?ref=rss&utm_medium=rss&utm_source=rss_feed

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

The Sydney Morning Herald · collected 2026-10-08 · by Marc McGowan

Quick Summary

Andrew Abdo, new CEO and tournament director of Tennis Australia since replacing Craig Tiley in August, made a noticeable slip during the Australian Open's launch when he referred to tennis player Jannik Sinner as "Jacob" Sinner. This mistake occurred while discussing emerging rivalries at the Rod Laver Arena function on Thursday. Abdo’s error is seen as particularly noteworthy given his lack of background in tennis compared to his predecessor, and it follows previous controversial comments about altering the best-of-five-set format for tournaments. Despite the slip-up, Abdo reaffirmed his support for five-set matches when asked by media during the event.
Written by AI on 2026-10-08, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

At his first Australian Open launch since replacing Craig Tiley in August, Andrew Abdo committed a verbal blunder while discussing emerging tennis rivalries. When mentioning Jacob Sinner, Abdo mistakenly said "Jacob," leading to awkward silence at the Rod Laver Arena event. Despite knowing he meant Jannik Sinner, Abdo continued without correction, highlighting his perceived lack of deep tennis knowledge compared to Tiley. This incident underscores concerns about Abdo's credentials in the tennis world, given that Tiley, a seasoned figure with extensive experience in the sport, would not have made such a mistake.

Written for “Australian Open Controversy” on 2026-11-04, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Australian Open Controversy
Sports · 1 article(s) covering the same event.

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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
35
sentences that state something as happening or true
Uncertain
6%
2 of 35 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
61/100
The Sydney Morning Herald's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Sports
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-08 · how these are computed

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Source leaning vs. consistency

Publisher

The Sydney Morning Herald · 6070 article(s) · 15 correction(s) detected
Running correction rate · 15 correction(s)

Who wrote this

Marc McGowan
26 article(s) here · 1 carrying a prediction
🔮 “I will say one thing, though: it is very annoying to play against you.
🔮 And he wouldn’t have it any other way.
🔮 The Sandringham Dragons forward – often likened to Sydney star Tom Papley – is also one of the most coveted and gifted young footballers in next month’s AFL draft, with a chance to be a top-five selection and who will certainly be taken inside the top 10.
🔮 Next month’s draft marks the first time since that 2016 edition that Essendon will have the No.1 pick, which they have privately committed to using on Port Adelaide’s academy prodigy Dougie Cochrane.
🔮 Wil Malady will be drafted into the AFL next month.
🔮 “Cody’s the ultimate competitor, and you see him before games for Vic Country, and he’s just looking like he could kill someone,” said Geelong Falcons forward Jack Pickett.
🔮 The Demons are the sole club to have picked at least twice in the first round of the AFL draft in each of the past three years, and will take picks four and 14 into next month’s draft after more savvy trading in the past fortnight.
🔮 Bringing in readymade talent is worth far more than picks to the Hawks, given where they are – and even then, they didn’t give much up – so this was a ragingly successful fortnight. Western Bulldogs In: Jordon Butts (Ade/free agency), Zak Butters (PA/free agency), Finn Maginness (Haw/trade), Hudson O’Keeffe (Carl/trade), picks 42, 53, 83, 89, R2 2027 (PA), R3 2027 (Mel), R4 2027 (PA), R2 2028 (PA), R3 2028 (PA), R3 2028 (GC), R4 2028 (Melb) Out: Picks 14 and 33, R3 2027 (GC), R1 2028 (WB) Draft picks: 42, 53, 55, 83, 89, 91, 109 Trade rating: 9.5/10 The Bulldogs could hardly be happier.
🔮 North also swung and missed on the likes of Isaac Heeney (in 2016), Josh Kelly (2017 and 2021), Jordan De Goey (2018) and Andrew Gaff (2018) despite their willingness to give them all at least, and in some cases more than, $1 million annually on long-term deals.
🔮 Hawk forwards Aidan Schubert and Sam Butler will become Gold Coast players as early as Monday as the Suns bolster their forward line following the loss of Ben King to Hawthorn.
Also by Marc McGowan
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 26 articles by Marc McGowan →

Topics

Aussie Australian Open NRL Tennis Australia non-tennis

Subjects

Abdo PERSON · 11× Jacob PERSON · 3× Tiley PERSON · 3× Andrew Abdo PERSON · 1× Carlos Alcaraz PERSON · 1× Craig Tiley PERSON · 1× Jacob [sic] Sinner PERSON · 1× Tennis Australia ORG · 1× [Aryna] Sabalenka PERSON · 1× [Elena] Rybakina PERSON · 1×

Narrative

Asked by this masthead on Thursday about his view on best-of-five tennis, Abdo chuckled then professed his love for the format. “Let me just say, I am a massive fan of the best of five, and it’s here to stay,” he said, echoing TA’s statement last month. “I mean, honestly, one of my favourite days in sport ever ...
framing: assertive · carried by 1 article(s) · first seen 2026-10-08
🔮 Andrew Abdo would have known what he did as soon as the word “Jacob” left his lips – everyone else at the Rod Laver Arena function did – but he ploughed on without hesitation.
2026-10-08 · The Sydney Morning Herald
The awkward Sinner slip from the Australian Open’s new boss · assertive framing

Claims (35 extracted, 2 hedged)

Andrew Abdo would have known what he did as soon as the word “Jacob” left his lips – everyone else at the Rod Laver Arena function did – but he ploughed on without hesitation. asserted
he → know → hesitation
Speaking on Thursday at his first Australian Open launch since replacing Craig Tiley in August as both Tennis Australia chief executive and tournament director, Abdo was opining about the virtues of tennis rivalries when his misstep occurred. asserted
misstep → speak → rivalries
“If you want to know what I’m really excited for; we are going to be hosting not only the world’s best current players, but I think some amazing emerging rivalries,” Abdo said. asserted
Abdo → want → players
“Whether it’s Carlos Alcaraz against Jacob [sic] Sinner, or whether it’s the power of [Elena] Rybakina against the ferocity of [Aryna] Sabalenka, or maybe it’s one of our new up-and-coming Aussie superstars who’s going to go deep into the tournament.” asserted
who → ’ → tournament
Abdo later told media that “of course” he knew it was Jannik Sinner. asserted
it → tell → course
And, of course, we know he does. asserted
he → know → course
But it was an unfortunate mistake for the former NRL CEO, who was already viewed as a non-tennis person with nothing like the background in the sport that Tiley had. asserted
Tiley → view → that
Abdo’s fellow South African Tiley would never have made that slip-up. asserted
Tiley → make → up
Amusingly, Todd Woodbridge jumped on stage with Jelena Dokic straight after Abdo, and performatively told everyone in attendance how impressive Abdo had spoken without an autocue. asserted
Abdo → jump → autocue
Abdo’s faux pas comes about a month after he triggered global headlines during the US Open at the SportNXT conference in Melbourne for suggesting the best-of-five-sets format might not be used for the tournament’s entire duration in the future. uncertain
format → come → future
Those comments led to TA responding on the Australian Open’s social media channels: “While innovation is part of the AO’s DNA, five-set tennis is here to stay. asserted
tennis → lead → DNA
We’ll reveal more on what’s coming to AO 2027 soon.” asserted
what → reveal → AO
Asked by this masthead on Thursday about his view on best-of-five tennis, Abdo chuckled then professed his love for the format. “Let me just say, I am a massive fan of the best of five, and it’s here to stay,” he said, echoing TA’s statement last month. “I mean, honestly, one of my favourite days in sport ever ... asserted
I → ask → sport
I was fortunate enough to experience the two men’s semi-finals last year, and those were two epic best-of-five-set matches that I will never forget for the rest of my life. asserted
I → experience → life
“The grand slams are unique, the Australian Open is unique, and slugging it out in a best-of-five [sets match] is pretty unique and special as well. asserted
slugging → slug → match
I’m a big fan of it. asserted
I → ’m → it
The whole experience was a reminder that Abdo’s new role is far more international than the one he left, which he noted, and his mistakes are amplified to a larger audience. asserted
mistakes → leave → audience
Fairly or not, his “Jacob” Sinner line is what many will remember about the AO27 launch, which was otherwise a typically slick operation. asserted
which → remember → launch
Abdo has deliberately kept a relatively low profile in his first months in the job ahead of a big summer, keen to get the lay of the land before he goes on an inevitable media tour talking about himself and his plans for Australian tennis. asserted
he → keep → tennis
The hot topic is the state of the country’s playing stocks, with only four men – headlined by seven-time major quarter-finalist and top-10 star Alex de Minaur – and five women inside the top 100 in the singles rankings. asserted
topic → headline → rankings
“I think we can always get better. asserted
we → think → ?
I don’t think it’s as bad as people think, and I don’t think that it’s necessarily perfect,” he said. asserted
he → think → ?
“What you’re going to hear from me is that I want more. asserted
I → go → more
I want more people playing, and I want more focus on innovative ways in which we can nurture the talent pipeline, and get performance really pumping in our sport. asserted
performance → want → sport
“There are structural challenges [including Australia being so far away from most tour events], but I think that they can be overcome … asserted
they → be → events
there’s no silver bullet, but there are definitely things that we can improve.” asserted
we → ’ → that
Abdo had stopped short of confirming he would serve as tournament director until now, but will take on both jobs, which Tiley hoped would happen. asserted
Tiley → stop → jobs
The “Jacob” gaffe will undoubtedly get back to Sinner, who won’t care a fig. asserted
who → get → Sinner
More important is how Abdo navigates relationships with the players throughout the year and in the Australian Open fortnight. asserted
navigates → navigate → fortnight
He has a hard act to follow in Tiley, who developed close bonds with the best players, in particular. asserted
who → have → players
That much was obvious during Alexander Zverev’s US Open winner’s speech, when he singled Tiley out for praise. “He decided to move to New York, which we, as players, were not very happy about because he made the Australian Open the best tournament in the world,” Zverev said. asserted
Zverev → single → world
“From now on, I think the US Open will probably be the best tournament in the world, since you are here … asserted
you → think → world
[could you] move back to Australia for maybe three months, then come back at the end of January? uncertain
you → move → January
Abdo will settle in, but it has been a bumpy start. asserted
it → settle → ?
News, results and expert analysis from the weekend of sport are sent every Monday. asserted
News → send → sport
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