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Olivia Colman on viral Wicker memes: 'This has never happened to me before'

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Cite

Nanji, N. (2026, October 8). Olivia Colman on viral Wicker memes: 'This has never happened to me before'. BBC News. https://www.bbc.co.uk/news/articles/cry4xpyzl7qwo?at_medium=RSS&at_campaign=rss

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

BBC News · collected 2026-10-08 · by Noor Nanji

Quick Summary

Olivia Colman discusses the unexpected viral success of her new comedy film "Wicker," which premiered at the London Film Festival. She expresses surprise at the massive online reaction to Alexander Skarsgård’s role as a life-size wicker man, describing it as unprecedented in her career. The film has generated memes and steamy jokes on social media since its trailer release, with cast members attributing the buzz partly to Skarsgård’s unique appearance and comedic sex scenes.
Written by AI on 2026-10-08, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

At the BFI London Film Festival premiere of Wicker, lead actress Olivia Colman expressed surprise at the viral reaction to the film on social media platforms like BookTok and FilmTok. The fantasy rom-com stars Olivia Colman and Alexander Skarsgård, with Skarsgård appearing as a life-size wicker man who becomes the protagonist's devoted partner, sparking steamy jokes online. Colman noted that she had never experienced such buzz around one of her projects before, attributing some of it to Skarsgård’s unconventional appearance in promotional materials. The film features an A-list cast including Peter Dinklage, Elizabeth Debicki, and Richard E Grant.

Written for “Olivia Colman Wicker Memes” on 2026-10-31, grounded in this article and the 1 other(s) covering the same event.

Story

📰 Olivia Colman Wicker Memes
Entertainment · 2 article(s) covering the same event. See how they differ ↓

Compared with similar articles

This article reads unscored and hedges 0% of its claims. Each row says how that neighbour differs.
BBC News
Hedges 0 of 6 claims Outlet record 69/100
Evening Standard
Hedges 1 of 19 claims Outlet record 65/100
“While both articles discuss Olivia Colman's new film Wicker and her role in it, they describe different aspects of the promotion process—one focuses on her comments about British cinema in general, while the other highlights her reaction to viral memes related to the film.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
36
sentences that state something as happening or true
Uncertain
0%
0 of 36 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
69/100
BBC News's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
2
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-08 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

BBC News · 4716 article(s) · 6 correction(s) detected
Running correction rate · 6 correction(s)

Who wrote this

Noor Nanji
6 article(s) here · 1 carrying a prediction
🔮 The British version of Married at First Sight, known to many as MAFS UK, was separately plunged into crisis in May after BBC Panorama reported rape allegations from two female cast members - allegations the men involved have denied. MAFS UK is made by a different production company to the Australian version. Married at First Sight shows single people agreeing to "marry" total strangers after meeting for the first time at their mock weddings.
🔮 The new A24 crime thriller depicts the show's host, NBC journalist Chris Hansen, carrying out sting operations on would-be predators.
🔮 "I think that's something that apparently everybody would like to see."
🔮 But their friendship could count for nothing in the castle, Ranganathan said ahead of the show.
🔮 "We would have sleepovers every night and watch Love Island."
🔮 “Read into it how you will!”
Also by Noor Nanji
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 6 articles by Noor Nanji →

Topics

BBC BookTok FilmTok London Film Festival Swedish

Subjects

Skarsgård PERSON · 5× Colman PERSON · 4× BBC ORG · 2× Debicki PERSON · 2× Ikea ORG · 2× Alexander Skarsgård PERSON · 1× Elizabeth Debicki PERSON · 1× Olivia Colman PERSON · 1× Peter Dinklage PERSON · 1× Richard E Grant PERSON · 1×

Narrative

Since the release of the trailer, there's been a huge buzz online around the film - from BookTok and FilmTok fans swooning over Skarsgård’s character, to questions being asked over splinter risks during the film's erotic scenes. Swedish giant Ikea even got involved, posting photos of its rattan furniture on Instagram in a nod to the film, with the caption “husband material”.
framing: assertive · carried by 1 article(s) · first seen 2026-10-08
🔮 "I think that's something that apparently everybody would like to see."

Claims (36 extracted, 0 hedged)

- Published It has already been described as 2026's weirdest rom-com, external. asserted
It → publish → com
And new film Wicker has sparked a deluge of viral memes and steamy jokes that have flooded social media ahead of its release. asserted
that → spark → release
Speaking to the BBC at its London Film Festival premiere, lead star Olivia Colman said she never expected such a big reaction. asserted
she → speak → reaction
"No, literally this has never happened for anything I've done before," she said. asserted
she → happen → anything
"But you put Alexander Skarsgård in an interesting outfit, and everyone is looking." asserted
everyone → put → outfit
The film tells the tale of a lonely, ostracised fisherwoman (Colman) living in a medieval village. asserted
film → tell → village
Tired of constantly being mocked for being single, she hires a basketmaker to mould her a new partner made entirely out of wicker. asserted
she → mock → wicker
Enter Skarsgård - but not as you've ever seen him before. asserted
you → enter → him
As the "wicker husband", he emerges as a strapping, dashing life-size piece of furniture. asserted
he → emerge → furniture
And he proves to be a devoted partner, and passionate lover, sparking jealousy among the other village women. asserted
he → prove → women
The film has an A-list cast, with other stars including Peter Dinklage as the basket weaver, Elizabeth Debicki as the tailor's wife, and Richard E Grant as the village doctor. asserted
stars → have → doctor
Since the release of the trailer, there's been a huge buzz online around the film - from BookTok and FilmTok fans swooning over Skarsgård’s character, to questions being asked over splinter risks during the film's erotic scenes. Swedish giant Ikea even got involved, posting photos of its rattan furniture on Instagram in a nod to the film, with the caption “husband material”. asserted
Ikea → be → caption
When asked why she thinks people are so fascinated and so thirsty for the wicker husband, Colman answered: "We all love a little bit of escapism. asserted
We → ask → escapism
"And it's magical, and a bit of fantasy, and people love that, especially currently. asserted
people → love → that
What's not to love about a little bit of escapism and fantasy?" asserted
What → love → escapism
She also said it was the film's originality that drew her to it. asserted
that → say → it
"You get a lot of scripts through the post, and you feel like you've seen a bit before. asserted
you → get → bit
And this, I really hadn't seen this before, so I was excited," she said. asserted
she → see → this
Like Colman, Debicki agrees that Skarsgård is the main reason the film has lit up the internet. asserted
film → agree → internet
"I think it was a lot to do with Alex in a wicker man costume, really," she told the BBC. asserted
she → think → BBC
"I think that's something that apparently everybody would like to see." asserted
everybody → think → that
But Skarsgård himself gives all the credit to the designers of the outfit. asserted
Skarsgård → give → outfit
"All I had to do was get stuck into it," he says. asserted
he → have → it
He also said the sex scenes were "super fun" to shoot. asserted
scenes → say → ?
"We wanted those moments when the bed crashes and breaks, and the way they comment on that in the scene is quite comedic," he said. "But [the characters] also have tender moments and sexy moments, it was great." asserted
it → want → moments
The film is based on the short story The Wicker Husband by Ursula Wills-Jones. asserted
film → base → Jones
After its premiere at Sundance film festival earlier this year, The Guardian awarded it, external two stars, praising the "eye-catching premise" but cautioning that there was "too much wood but not enough fire". asserted
Guardian → award → premise
But The Hollywood Reporter, external was more positive, calling it "a warming, sometimes poignant pleasure". asserted
external → call → it
Away from the social media buzz, the film's stars say it also taps into deeper themes, from gender roles to breaking societal rules. asserted
it → say → rules
"It's very funny and strange and wonderful, but I find it very moving. asserted
it → find → ?
And it's a good one to discover beyond the Ikea memes," said Debicki. asserted
Debicki → discover → memes
"It touches on a lot of stuff. asserted
It → touch → stuff
Hierarchy, social structure," said Skarsgård. asserted
Skarsgård → say → ?
"But it's done with such a light touch." "It's about love, and it is funny, but it's also a romance, and it very gently laughs at the sort of traditions we have in marriage and community," said Colman. asserted
Colman → do → marriage
"I think it's something that you will come out and discuss a lot." asserted
you → think → that
Wicker is released in UK cinemas on October 30. asserted
Wicker → release → October
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