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Two tech outsiders tried to sell a $44bn tech company. It didn’t work

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Cite

Swan, D. (2026, October 9). Two tech outsiders tried to sell a $44bn tech company. It didn’t work. The Sydney Morning Herald. https://www.smh.com.au/technology/two-tech-outsiders-tried-to-sell-a-44bn-tech-company-it-didn-t-work-20261009-p6145h.html?ref=rss&utm_medium=rss&utm_source=rss_feed

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

The Sydney Morning Herald · collected 2026-10-09 · by David Swan

Quick Summary

Firmus, an Australian data center startup focused on artificial intelligence infrastructure, withdrew its $43.7 billion initial public offering (IPO) after major investors rejected its high valuation. The company, founded by two tech outsiders in 2019, operates AI factories but has only a small portion of its planned capacity operational. Despite endorsements from notable figures like Nvidia and former politician Joe Hockey, the market questioned Firmus’s sky-high price-to-revenue ratio of approximately 600 times earnings. This move signals growing investor skepticism towards high-risk tech startups in Australia's burgeoning AI sector.
Written by AI on 2026-10-09, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Oliver Curtis, the husband of socialite publicist Roxy Jacenko and founder of Sydney-based AI company Firmus Technologies, scrapped plans for a mega stock market listing worth over $44 billion due to "recent market volatility and prevailing market conditions." The decision came after investors became wary of Firmus's high valuation and limited revenue. Initially targeting the Australian Securities Exchange (ASX), Curtis now seeks private funding and alternative public or private market options, warning that Australia risks losing tech talent and businesses if it fails to attract investment for innovative ventures. Despite the setback, Curtis remains optimistic about Firmus's future and emphasizes its potential as a "global Australian tech success story." The collapse of this listing highlights broader challenges in attracting significant investment for ambitious startups, particularly those focused on cutting-edge technologies like AI. (Updated as of October 12, 2026).

Written for “Firmus Float Fiasco” on 2026-11-02, grounded in this article and the 11 other(s) covering the same event.

Story

📰 Firmus Float Fiasco
Economy/Business · 12 article(s) covering the same event. Compare every outlet's account →

Compared with similar articles

This article reads unscored and hedges 3% of its claims. Each row says how that neighbour differs.
BBC News
Hedges 2 of 20 claims Outlet record 68/100
ABC News (AU)
Hedges 1 of 30 claims Outlet record 68/100
ABC News (AU)
Hedges 5 of 34 claims Outlet record 68/100
The Sydney Morning Herald
Hedges 4 of 29 claims Outlet record 61/100
ABC News (AU)
⚖️ Leans left Hedges 4 of 50 claims Outlet record 68/100
Daily Mail
Hedges 2 of 34 claims Outlet record 69/100
“While both articles discuss the failure of Firmus's sharemarket float, Article A focuses on the event itself and its immediate outcome, while Article B is a later interview with Oliver Curtis discussing the aftermath.”
ABC News (AU)
⚖️ Leans left Hedges 7 of 49 claims Outlet record 68/100
“Article A describes Firmus withdrawing its sharemarket float due to investor refusal, while Article B discusses broader implications of this failure for Australian investment and innovation.”
The Sydney Morning Herald
⚖️ Leans right Hedges 2 of 35 claims Outlet record 61/100
“Article A describes Firmus's failed stock market float, while Article B discusses Oliver Curtis's reaction to this failure and the current state of Firmus. Although related, they describe different specific occurrences.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
61
sentences that state something as happening or true
Uncertain
3%
2 of 61 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
61/100
The Sydney Morning Herald's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
12
Economy/Business
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-09 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Sydney Morning Herald · 5845 article(s) · 15 correction(s) detected
Running correction rate · 15 correction(s)

Who wrote this

David Swan
17 article(s) here · 1 carrying a prediction
🔮 A Finnish satellite maker says it could help Australia build its own alternative to Elon Musk’s Starlink, made locally and owned by Australians.
🔮 CBA economists estimated this week that the local data centre build-out could attract about $260 billion in investment by the mid-2030s.
🔮 Michelle Simmons, founder and chief executive of Silicon Quantum Computing, was asked at the John Monash Foundation oration on Thursday evening whether Australia could produce a quantum equivalent of OpenAI or Anthropic.
🔮 If no better offer emerges, the company has told the court its platform “will be wound down”.
🔮 Telstra’s nationwide mobile outage in July wiped an estimated $552 million from the Australian economy, according to new modelling that consumer advocates will put before senators this week.
🔮 OpenAI, Anthropic, Microsoft, and Google all put Canberra on notice – Australia’s copyright rules will dictate whether they train their flagship models on local soil.
🔮 The data centre start-up withdrew its $43.7 billion sharemarket float, which would have been the largest on the ASX since Telstra in 1997, after big investors refused to pay its price.
🔮 OpenAI, Anthropic, Microsoft, and Google all put Canberra on notice - Australia’s copyright rules will dictate whether they train their flagship models on local soil.
🔮 Aylo, the Montreal-based company behind Pornhub, said on Wednesday that age-verified iOS users in Australia would now be served “a standard adult user experience”.
🔮 Her team’s research, released in August, found that in Instagram videos where women appeared not to know they were being filmed, about 60 per cent of the interactions could be classed as potential harassment.
Also by David Swan
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 17 articles by David Swan →

Topics

ASX Australia Australians Firmus Nvidia

Subjects

Firmus ORG · 12× Nvidia ORG · 3× Australia GPE · 2× Australian NORP · 2× Australians NORP · 2× CDC ORG · 2× Melbourne GPE · 2× The Financial Review ORG · 2× ASX ORG · 1× Telstra ORG · 1×

Narrative

The ramifications are significant for its two chief architects – cousins who were set to be instant billionaires and had no real experience in the technology sector – and will sweep across Australia’s AI sector and the economy more broadly.
framing: assertive · carried by 1 article(s) · first seen 2026-10-09
🔮 The data centre start-up withdrew its $43.7 billion sharemarket float, which would have been the largest on the ASX since Telstra in 1997, after big investors refused to pay its price.
2026-10-09 · The Sydney Morning Herald
Two tech outsiders tried to sell a $44bn tech company. It didn’t work · assertive framing

Claims (61 extracted, 2 hedged)

Let’s get this straight. asserted
this → let → ?
Australia should want big, bold technology companies, and it should want them listed here where ordinary investors can share in the upside. asserted
investors → want → upside
But Firmus was always going to be a hard sell. asserted
Firmus → go → ?
Just after 9am on Friday, it stopped trying. asserted
it → stop → Friday
The data centre start-up withdrew its $43.7 billion sharemarket float, which would have been the largest on the ASX since Telstra in 1997, after big investors refused to pay its price. asserted
investors → withdraw → price
Firmus builds what it calls AI factories: data centres packed with Nvidia chips, whose computing power it rents to tech giants such as Meta and OpenAI to run their AI. asserted
it → build → AI
Unlike most data centre operators, which rent out space and power, it owns the chips itself. asserted
it → rent → chips
Most of those factories do not exist yet. asserted
Most → exist → factories
Firmus runs two data centres, in Melbourne and Singapore, with seven more contracted and four in planning. asserted
Firmus → run → planning
Of the 912 megawatts of computing capacity it has signed customers up for, just 46 are running: about 5 per cent. asserted
46 → sign → customers
The company asked Australians to buy a skyscraper off the plan. asserted
company → ask → plan
For once, the market asked to see the foundations first. asserted
market → ask → foundations
Is this the AI bubble bursting? asserted
bubble → burst → ?
Spending on AI is still climbing, and chip giant Nvidia announced a $US150 billion share buyback late last month. asserted
Nvidia → spend → buyback
But investors are getting pickier. asserted
investors → get → ?
Smart-ring maker Oura has delayed its US float, and shares in CoreWeave, Firmus’ closest listed rival, have halved in a year. asserted
shares → delay → year
The ramifications are significant for its two chief architects – cousins who were set to be instant billionaires and had no real experience in the technology sector – and will sweep across Australia’s AI sector and the economy more broadly. asserted
who → set → sector
Had Firmus listed this month, millions of Australians would most likely have ended up owning a slice of it through their super, without ever being asked. asserted
millions → list → super
The comeback that wasn’t The float was supposed to complete one of the more remarkable comebacks in Australian business. asserted
float → suppose → business
Oliver Curtis, Firmus’ 40-year-old co-chief executive and the husband of public relations entrepreneur Roxy Jacenko, is a former investment banker who served a year in jail for insider trading a decade ago. asserted
who → serve → trading
He has since called his actions “incredibly, gravely stupid”. asserted
He → call → actions
He co-founded Firmus in 2019 as a bitcoin mining business with his cousin Tim Rosenfield, who ran a luxury lingerie brand, and Jonathan Levee, who handles the engineering. asserted
who → co → engineering
Neither co-chief executive came from the technology industry. asserted
executive → come → industry
They signed up big names all the same. asserted
They → sign → names
Nvidia, the world’s most valuable chipmaker, is a shareholder and James Packer and former treasurer Joe Hockey hold stakes. asserted
Packer → hold → stakes
“As a father, I’m incredibly proud of what Oli’s done,” Curtis’ father Nick, a mining entrepreneur and major shareholder, told The Australian last week. asserted
Oli → ’m → Australian
Firmus earned about $US50 million ($73 million) in revenue last financial year. asserted
Firmus → earn → revenue
It asked to be valued at about 600 times that. asserted
It → ask → that
“Investors just weren’t prepared to pay a sky-high price up-front for capacity that’s still largely on the drawing board,” Josh Gilbert, who analyses Asia-Pacific markets for investing platform eToro, told this masthead. asserted
who → prepare → masthead
The price had climbed quickly. asserted
price → climb → ?
Firmus sought a $1.2 billion valuation in late 2024 and raised money at $15 billion in August. asserted
Firmus → seek → August
Then it asked public investors for almost three times that. asserted
it → ask → that
The road to Friday was rocky, to put it lightly. asserted
road → put → it
This week Firmus confirmed that a $73 billion partnership with CDC, an established Australian data centre operator, was over. asserted
partnership → confirm → CDC
The Financial Review reported that a test of Firmus’ prized cooling system had flooded part of CDC’s Melbourne data centre earlier this year. asserted
test → report → centre
David Allen, who runs a fund at investment manager Plato that bets on shares falling, said the price assumed Firmus would “execute almost flawlessly” and grow its revenue by about 25,300 per cent in three years. asserted
Firmus → run → years
Fund managers who met the founders before the float told the Financial Review that their interest could drift quickly when an investor wasn’t a believer. uncertain
investor → meet → Review
The country’s biggest super funds, including Aware Super, UniSuper and Australian Retirement Trust, stayed out. asserted
funds → include → Super
“Firmus is such an unknown quantity,” said Ben Squires, who invests the retirement savings of teachers and community workers at NGS Super. asserted
who → say → Super
Even then, investors already holding Firmus, including Nvidia and US investment giants Blackstone and Coatue, could have sold about $17 billion of existing shares from the first day of trading. uncertain
investors → hold → trading
…and 21 more, not listed.
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