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Queen guitarist Brian May pours cold water on prospect of band doing Abba Voyage-style virtual show because it would require AI driven by the 'massive evil' of data centres

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Cite

Folker, R. (2026, October 10). Queen guitarist Brian May pours cold water on prospect of band doing Abba Voyage-style virtual show because it would require AI driven by the 'massive evil' of data centres. Daily Mail. https://www.dailymail.com/news/article-16197917/Queen-guitarist-band-Abba-Voyage-virtual-AI.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

Daily Mail · collected 2026-10-10 · by Robert Folker

Quick Summary

Queen guitarist Brian May, 79, has expressed doubts about using AI to recreate Freddie Mercury for virtual performances similar to ABBA Voyage. He criticizes the environmental impact and ethical concerns of AI technology, particularly regarding data centers' massive water consumption and carbon footprint. While May initially saw potential in such a project, he now feels conflicted due to his reservations about AI's role in society and its ecological implications.
Written by AI on 2026-10-10, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Brian May, 79, guitarist for Queen, recently expressed doubts about recreating performances featuring a virtual version of the band's late lead singer, Freddie Mercury, using AI technology similar to the ABBA Voyage show or the Eagles' recent Las Vegas performance. He stated that such an effort would rely on "massive evil" due to the environmental impact and ethics surrounding data centers. May and drummer Roger Taylor are still considering options but only if a sustainable solution can be found, as they hope to create an immersive experience for fans to relive Queen's original lineup performances.

Written for “Queen Virtual Show Controversy” on 2026-11-05, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Queen Virtual Show Controversy
Entertainment · 1 article(s) covering the same event.

Compared with similar articles

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How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
32
sentences that state something as happening or true
Uncertain
22%
7 of 32 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
69/100
Daily Mail's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-10 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

Daily Mail · 9497 article(s) · 22 correction(s) detected
Running correction rate · 22 correction(s)

Who wrote this

Robert Folker
59 article(s) here · 1 carrying a prediction
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Also by Robert Folker
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 59 articles by Robert Folker →

Topics

ABBA ABBA Voyage Eagles Queen Voyage

Subjects

Queen ORG · 9× Brian PERSON · 5× ABBA Voyage ORG · 3× ABBA ORG · 2× Brian May PERSON · 2× Eagles ORG · 2× Freddie Mercury PERSON · 2× London GPE · 2× Roger Taylor PERSON · 2× Freddie PERSON · 1×

Narrative

The guitarist, 79, has poured cold water on an ABBA Voyage-style show because it would involve AI and the 'massive evil' of data centres. Sir Brian and Roger Taylor are still exploring ways to recreate their original line-up with Freddie, who died in 1991, but only if they can figure out a workaround for the ethical issues surrounding the technology. The pair hoped that they would create a 'revolutionary' immersive spectacular that would take fans back in time to experience the original Queen line-up. Plans had been explored for an experience similar to the ABBA Voyage show, which uses digital avatars of the band from their prime in the late 1970s, and the Eagles show at the Las Vegas Sphere last year, where band members performed in front of LED displays which surround the auditorium.
framing: mixed · carried by 1 article(s) · first seen 2026-10-10
🔮 Queen guitarist Sir Brian May has cast doubt on the prospect of Queen returning with a virtual Freddie Mercury as he voiced his concerns over AI.

Claims (32 extracted, 7 hedged)

Queen guitarist Sir Brian May has cast doubt on the prospect of Queen returning with a virtual Freddie Mercury as he voiced his concerns over AI. uncertain
he → cast → AI
The guitarist, 79, has poured cold water on an ABBA Voyage-style show because it would involve AI and the 'massive evil' of data centres. Sir Brian and Roger Taylor are still exploring ways to recreate their original line-up with Freddie, who died in 1991, but only if they can figure out a workaround for the ethical issues surrounding the technology. The pair hoped that they would create a 'revolutionary' immersive spectacular that would take fans back in time to experience the original Queen line-up. Plans had been explored for an experience similar to the ABBA Voyage show, which uses digital avatars of the band from their prime in the late 1970s, and the Eagles show at the Las Vegas Sphere last year, where band members performed in front of LED displays which surround the auditorium. asserted
which → pour → auditorium
Speaking to Absolute Radio, Sir Brian said: 'We looked at it very seriously after I saw what the Eagles did with the Sphere, which I thought was amazing. asserted
I → speak → Sphere
I spent a lot of time planning what I thought could be a Queen show. uncertain
I → spend → time
I've kind of backed off now because you can't do it without massive use of AI, with all the consequences of that. asserted
you → back → that
However, Sir Brian said he had reservations about AI technology, admitting he is 'not so keen as I was'. Queen pictured with original members (l-r) John Deacon, Roger Taylor (on drums), Freddie Mercury and Brian May performing in 1977 uncertain
I → say → 1977
Sir Brian May, 79, has poured cold water on an ABBA Voyage-style show because it would involve AI and the 'massive evil' of data centres 'I'm not quite sure where I stand on it, because we'd be stealing from the Queen oeuvre,' he said. uncertain
he → pour → oeuvre
'At the same time, you're adding to the stresses that AI is adding to the world. asserted
AI → add → world
So I don't know, I'm not so keen as I was. asserted
I → know → ?
'I think it would be great to have a permanent place where people could go and feel like they are seeing us play live in our peak, maybe all over the world, maybe at all points in time. uncertain
us → think → time
The doors are open, but I don't know if we're going to walk through.' asserted
we → know → ?
Speaking to the Sunday Times, Sir Brian described AI data centres as a 'massive evil' that 'have to be fought'. asserted
that → speak → evil
'We all like AI. asserted
We → like → AI
It helps us write emails. asserted
us → help → emails
It's even saved a few lives. asserted
It → save → lives
But the harm it is bringing to the world is immense,' he said. asserted
he → bring → world
He added: 'It's turning us into a very different civilisation and, personally, I'm terrified. asserted
I → add → civilisation
These tech billionaires do not have our best interests at heart'. asserted
billionaires → have → heart
The guitarist also voiced concerns about the environmental cost, with huge amounts of water being crucial to cooling data centres, as anywhere from 50 million to 150 million litres of water is needed per year to cool a 100MW centre. asserted
litres → voice → centre
Rumours of a Queen hologram show began circulating when the company which manages Mercury's back catalogue filed a trademark for his name in 3D and Virtual Reality (VR). asserted
which → circulate → 3D
At the time the band's representatives said there was 'nothing to say'. asserted
representatives → say → time
Queen had six UK number one singles and ten UK number one albums, with hits including Bohemian Rhapsody and We Are The Champions. asserted
We → have → Rhapsody
The ABBA Voyage concert has been running since 2022, with more than four million having seen the London show. asserted
million → run → show
The ABBA Voyage concert has been running since 2022, with more than four million having seen the London show Earlier this year, Sir Brian revealed that Queen will never perform at Glastonbury due to the band's political differences with the organisers, the Eavis family. asserted
Queen → run → organisers
Sir Brian is a long-time animal rights activist and founded the Save Me Trust which campaigns for the rights of foxes and badgers. asserted
which → found → foxes
He previously resigned as the RSPCA's vice president over the 'appalling' animal welfare standards in farms certified under its 'assured' scheme. asserted
He → resign → scheme
Speaking to the Daily Mail in May, he said: 'I wouldn't do Glastonbury next year because of the politics of the people who run it, unless that changes, I won't do it. ' uncertain
I → speak → it
They like killing badgers, and they think it's for sport and that's something I cannot support because we've been trying to save these badgers for years, and they are still being killed for years, so that's the reason we're missing out on it. asserted
we → like → it
May and Queen drummer Roger Taylor have been touring with American Idol alum Adam Lambert since 2012 under the Queen and Adam Lambert moniker. uncertain
May → tour → moniker
He told the Daily Mail: 'I don't know when Queen will be back on stage, it's an unknown, we'll take it day by day.' Hinting at new music, Sir Brian said: 'It was time to take a break and spend time with family, take stock. asserted
It → tell → stock
'But never say never about not coming back, the rebuild of Queen Two is coming back, and there are a couple of things you haven't heard.' asserted
you → say → things
Speaking on the red carpet of Cirque du Soleil, Sir Brian hit out at director Sam Mendes's upcoming Beatles biopic, saying he would 'dread' four films being made out of Queen, accusing the director of stirring resentment between the band. asserted
he → speak → band
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