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Your Book Review: We Present Television

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Cite

Alexander, S. (2026, October 10). Your Book Review: We Present Television. Astral Codex Ten. https://www.astralcodexten.com/p/your-book-review-we-present-television

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

Astral Codex Ten · collected 2026-10-10 · by Scott Alexander commentary

Quick Summary

An anonymous reader reviews "We Present Television," a collection of essays from 1940 that explores the early days of American television broadcasting. The book, rescued from being discarded by the library, offers technical insights and futuristic predictions about TV's potential impact on society. It challenges common perceptions of television history, revealing how little is known about the era preceding iconic shows like "I Love Lucy."
Written by AI on 2026-10-10, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

In 1940, NBC began its first television broadcasts from atop the Empire State Building, marking a significant milestone in media technology despite limited reach and reception quality at that time. The article highlights key advancements such as color TV becoming mainstream in the 1970s, true sound reproduction with MTS standard introduced in 1984, and surround sound emerging post-2009 digital switchover. It also notes how actors started appearing life-sized on most viewers' screens only after the widespread adoption of large-screen LED TVs, particularly those over 65 inches, in recent years. The piece suggests that technological imagination from earlier decades has largely come to fruition today, minus some romanticized details.

Written for “Book Review On Television” on 2026-11-03, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Book Review On Television
Technology · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
373
sentences that state something as happening or true
Uncertain
10%
37 of 373 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
not measured
these signals count newsroom corrections; Commentary has none to count
Outlets on this story
1
Technology
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-10 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

Astral Codex Ten · 65 article(s) · 4 correction(s) detected
No corrections detected for this publisher. That may mean careful reporting, or simply that nothing has been checked.

Who wrote this

Scott Alexander
52 article(s) here · 1 carrying a prediction
🔮 One of the leading AI superforecaster companies, FutureSearch, is hiring.
2026-11-02 · assertive framing · Open Thread 458
🔮 A picaresque (broadly speaking) is about a lowlife wandering around having comical misadventures; Huckleberry Finn (1884) would be a notable American example.
2026-10-30 · assertive framing · Your Book Review: The History And Adventures Of An Atom
🔮 On average, commenters will end up spotting evidence that around two or three of the links in each links post are wrong or misleading.
2026-10-29 · assertive framing · Links For October 2026
🔮 California State Propositions Proposition 1: Authorizes $11.25 billion in bonds to build affordable housing Supporters claim it will build (or renovate) 40,000 homes; I asked an AI superforecaster1 to predict the true number, and it guessed that 22,000 would actually get built.
2026-10-28 · assertive framing · My California Ballot, 2026
🔮 I may have more of these in the upcoming week.
2026-10-19 · assertive framing · Open Thread 456
🔮 [This is one of the finalists in the 2026 book review contest, written by an ACX reader who will remain anonymous until after voting is done.
2026-10-17 · assertive framing · Your Book Review: Storm Of Steel
🔮 AI companies like Anthropic and OpenAI have long mentioned the possibility that their products could be existentially dangerous, but this has recently crescendoed into even more dire warnings, including suggestions that we have to pace the frontier, ie coordinate to slow AI progress.
2026-10-15 · assertive framing · AI Safety Is Not A Corporate Plot
🔮 [This is one of the finalists in the 2026 book review contest, written by an ACX reader who will remain anonymous until after voting is done.
2026-10-10 · assertive framing · Your Book Review: We Present Television
🔮 When I objected that maybe we should wait for you to accept before figuring out details, they all said great, that’s absolutely right, they would contact you right away.
2026-10-06 · assertive framing · An Open Letter To Steven Pinker On AI
🔮 I’m pretty busy and will try to make up for it after that changes.
2026-10-05 · assertive framing · Open Thread 454
Also by Scott Alexander
Open Thread 458
2026-11-02 · Astral Codex Ten
Links For October 2026
2026-10-29 · Astral Codex Ten
My California Ballot, 2026
2026-10-28 · Astral Codex Ten
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 52 articles by Scott Alexander →

Topics

ACX American NBC Scientific American megalopolis

Subjects

Lucy PERSON · 3× American NORP · 2× We Present Television ORG · 2× ACX ORG · 1× Desi PERSON · 1× NBC ORG · 1× Scientific American NORP · 1× megalopolis GPE · 1×

Narrative

It took a surprisingly long time though: Color TV programming grew throughout the 1960s, and sales of color TV sets exceeded black and white in 1972. “True sound reproduction” wasn’t attempted until the introduction of the MTS standard in 1984, and surround sound did not become standard until the digital switchover in 2009. And actors in a typical medium shot did not start to appear life-sized on most people’s sets until the proliferation of 65” and above LED TVs in the 2020s! The ‘someday’ of Butterfield’s imagination, minus the flower garden, is in fact today.
framing: assertive · carried by 1 article(s) · first seen 2026-10-10
🔮 [This is one of the finalists in the 2026 book review contest, written by an ACX reader who will remain anonymous until after voting is done.
2026-10-10 · Astral Codex Ten
Your Book Review: We Present Television · assertive framing

Claims (373 extracted, 37 hedged)

[This is one of the finalists in the 2026 book review contest, written by an ACX reader who will remain anonymous until after voting is done. asserted
voting → write → reader
I’ll be posting about one of these a week for several months. asserted
I → post → months
When you’ve read them all, I’ll ask you to vote for a favorite, so remember which ones you liked asserted
you → read → ones
In 1940 the Empire State Building was the tallest man-made structure in the world, and if you stood at the top of it you could see the future. uncertain
you → make → future
Specifically, you could see this: the first NBC television broadcast transmitter, intermittently blasting 49.75 MHz audio and 46.5 MHz video signals across a hundred-mile swath of megalopolis. uncertain
you → see → megalopolis
A turnstile antenna, a ring of linked dipoles, and a crowning lightning rod formed the sharp point at the literal apex of human achievement. asserted
antenna → link → achievement
This is the lance that scraped the sky deeper than it had ever been scraped, the tip of the spear for a high radio modernism that would soon conquer the world. asserted
that → scrap → world
This is the needle that pierced the veil of the corporeal and pulled the thread of human culture into a realm of deracinated ghosts forever haunting the invisible airwaves. asserted
that → pierce → airwaves
Maybe this sounds overwrought and spooky. asserted
this → sound → ?
But I’m not just editorializing on my own here: this is how some of the guys who invented television talked about it! asserted
who → editorialize → it
I found this out by reading We Present Television, a collection of essays by various stakeholders in the earliest American TV broadcast systems—“televisionaries”, as they are occasionally referred to in the text. asserted
they → find → text
I rescued my copy from being pulped after it was weeded from a library. asserted
it → rescue → library
What got me to look at it was the odd handwritten title on the spine, and what got me to keep it was the shockingly early copyright date of 1940. asserted
me → get → 1940
This is not a pat description of a settled feature of American life; these pieces were written from the bleeding edge of a brand new technology. asserted
pieces → settle → technology
They were intended for the edification of a public for whom TV was a curious experimental luxury that only your richest friend’s richest friend might own1. uncertain
friend → intend → that
The essays read roughly 90% as prosaic technical notes on the state of the art and 10% as wild-eyed futurist prophecy. asserted
essays → read → prophecy
Both modes offer a fascinating glimpse of a transformative new art in the process of being born. asserted
modes → offer → process
It is an approachable, Scientific American-style primer, but also, at times, the closest thing I have ever found to a dread grimoire written by the successful summoners of an Elder God. asserted
I → find → God
In my mind, prior to reading We Present Television, the history of TV was a pretty firm thing stretching from the present back to the early 1950s and I Love Lucy. asserted
I → read → Lucy
I had no clue really. asserted
I → have → clue
I suspect most people don’t. asserted
people → suspect → ?
Lucy stands as a cultural totem of “early TV” the way that The Wizard of Oz and Frankenstein stand in for all of “early film” in the popular imagination. asserted
Wizard → stand → imagination
But here was a book about television from a decade before Lucy and Desi ever got up to a single shenanigan! asserted
Lucy → get → shenanigan
What could possibly have been going on on TV back then? uncertain
What → go → TV
The answer is, for the most part, some weird stuff that it’s impossible to watch today. asserted
it → ’ → that
To continue the film analogy: “Talkies” as a medium have the advantage of a single solid genesis point with The Jazz Singer in 1927, just as “Classic TV” has the genesis point of Lucy being shot on 35mm film that allowed it to be preserved for future generations. asserted
it → continue → generations
The nascent television documented in this book is more akin to film in the 1900s and 1910s: a frontier technology still undergoing rapid technological progress and gradual artistic maturation2. asserted
television → document → progress
And like those flammable early films, early TV was seldom preserved to leave any kind of cultural footprint, rendering it forgotten to all but a scholarly few today. We Present Television is in large part the textual equivalent of a How It’s Made episode for “1930s television programming”. asserted
It → preserve → programming
It comes at the subject from every angle and through every stage of the process, and ends up illuminating why early TV evanesced from the cultural memory even as the concept of television pervaded culture. asserted
concept → come → culture
If you associate “inventor of television” with a single name, it is likely Philo Farnsworth, the Utahan tinkerer who received the first US patent for it. asserted
who → associate → it
The fabulously-named Waldemar Kaempffert, science editor for The New York Times from 1927 to 1956 and author of We Present Television’s introduction, thinks that’s a load of crock. asserted
that → name → crock
Kaempffert was evidently fond of technocultural prognostication (he got the NYT gig after writing an essay for Forum magazine on “The Social Destiny of Radio”), so a lot of his introduction falls into the realm of Prophecy and will be covered later in the review. asserted
lot → get → review
But he also does a bit of historiography right at the top. asserted
he → do → top
In Kaempffert’s telling, television was inevitable from the moment the first fax machine was conceived in the 1840s3, and it was midwifed into existence not by any one nameable genius but by the concerted effort of technocapital itself: “What strikes the student of social sciences and the historian of technology is the manner in which this dream of television became a fact. asserted
dream → conceive → television
The early facsimile telegraphers, cinematographers, phototelegraphers, and television empiricists all belonged to what may be called the laissez-faire school of invention. uncertain
what → belong → invention
It was a school that educated itself by cut-and-try experimenting, that converted attics and cellars into laboratories, that had to hawk its patents until at last some imaginative capitalist bought them. asserted
capitalist → educate → them
Just as the laissez-faire school of economics gave way to planning, so the laissez-faire school of invention is giving ground to planned research. asserted
school → give → research
And for the simple reason that the attainment of television demanded a deeper knowledge of theoretical physics than any garret inventor could possess… uncertain
inventor → demand → physics
[Television] is probably the very first great invention deliberately developed by organized research and born full-grown in most of its essentials. asserted
Television → develop → essentials
Kaempffert’s precis of the development of television goes on to describe an ever-increasing rate of advancement in which “time was telescoped”, driven by wildly extravagant capital investment that “probably exceeds $20,000,000”. asserted
that → go → ”
…and 333 more, not listed.
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