The Aporia
Holt, E. (2026, October 11). Still got a licence to thrill! Classic action stars like Bond and Rambo remain Brits' favourites - as poll shows we're all BORED of superhero flicks. Daily Mail. https://www.dailymail.com/news/article-16198915/Classic-action-stars-like-Bond-Rambo-remain-Brits-favourites-poll-BORED-superhero-flicks.html?ns_mchannel=rss&ns_campaign=1490&ito=1490
Holt, Ed. “Still got a licence to thrill! Classic action stars like Bond and Rambo remain Brits' favourites - as poll shows we're all BORED of superhero flicks.” Daily Mail, 11 Oct. 2026, https://www.dailymail.com/news/article-16198915/Classic-action-stars-like-Bond-Rambo-remain-Brits-favourites-poll-BORED-superhero-flicks.html?ns_mchannel=rss&ns_campaign=1490&ito=1490.
Holt, Ed. “Still got a licence to thrill! Classic action stars like Bond and Rambo remain Brits' favourites - as poll shows we're all BORED of superhero flicks.” Daily Mail, October 11, 2026. https://www.dailymail.com/news/article-16198915/Classic-action-stars-like-Bond-Rambo-remain-Brits-favourites-poll-BORED-superhero-flicks.html?ns_mchannel=rss&ns_campaign=1490&ito=1490.
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A recent poll shows that British filmgoers still prefer classic action stars like James Bond and Rambo over modern superhero characters. The study, conducted by Great Action, found that eight out of ten Gen Z (18-to-29-year-olds) are tired of superhero films, with similar sentiments expressed across other demographics. Despite the success of recent superhero movies—like the $2.5 billion-grossing "Spider-Man: Brand New Day"—the research indicates a fatigue among UK audiences who find these films too predictable and overly reliant on visual effects rather than engaging plots. With Marvel boasting 38 films in its cinematic universe, fans complain about the need for extensive prior knowledge of other movies or series to fully understand each new entry, making them feel overly commercialized.