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‘Never-on-time airline’: Aussie golf great Greg Norman takes swing at Qantas

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Cite

Segaert, A. (2026, October 11). ‘Never-on-time airline’: Aussie golf great Greg Norman takes swing at Qantas. The Sydney Morning Herald. https://www.smh.com.au/cbd/never-on-time-airline-aussie-golf-great-greg-norman-takes-swing-at-qantas-20261011-p61456.html?ref=rss&utm_medium=rss&utm_source=rss_feed

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

The Sydney Morning Herald · collected 2026-10-11 · by Anthony Segaert

Quick Summary

Greg Norman, an Australian golf legend and former Qantas celebrity ambassador, criticized the airline on Instagram for being "never-on-time" and unreliable. His criticism stemmed from a recent three-hour delay on his flight from Sydney to Dallas. Norman questioned whether profit had been prioritized over customer care and service quality, suggesting he might switch to another airline like Emirates due to issues such as lack of Wi-Fi on long-haul flights. Qantas acknowledged the delay but did not address other concerns raised by Norman.
Written by AI on 2026-10-11, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Greg Norman, an Australian golf legend, criticized Qantas on Instagram, calling it the "never-on-time" airline and questioning if profit had overtaken customer care. He highlighted that Qantas was once one of the world’s top three airlines but has since fallen behind. The criticism came after experiencing a delay while traveling from Sydney to Dallas on a Qantas A380 aircraft over the weekend. Norman, who served as a high-profile celebrity ambassador for Qantas for decades, suggested the airline lacked Wi-Fi on long-haul flights and expressed interest in switching airlines due to poor service standards.

Written for “Greg Norman Criticizes Qantas” on 2026-11-04, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Greg Norman Criticizes Qantas
Entertainment · 1 article(s) covering the same event.

Compared with similar articles

This article reads unscored and hedges 4% of its claims. Each row says how that neighbour differs.
The Sydney Morning Herald
Hedges 1 of 42 claims Outlet record 61/100
“Article A discusses Greg Norman's general criticism of Qantas, while Article B specifically mentions a late departure on a Sydney-Dallas flight.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
23
sentences that state something as happening or true
Uncertain
4%
1 of 23 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
61/100
The Sydney Morning Herald's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-11 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Sydney Morning Herald · 5986 article(s) · 15 correction(s) detected
Running correction rate · 15 correction(s)

Who wrote this

Anthony Segaert
16 article(s) here · 1 carrying a prediction
🔮 Armed with fake luggage and a keen eye for bus routes, the Herald’s western Sydney reporters set a challenge to see who could make it to the airport the quickest via public transport for a real flight.
🔮 Looking back, it should have been obvious: in 2018, few people in the established music world would have dared venture into Parramatta to watch local acts.
🔮 The worst we’ve seen was the brazen taxpayer-funded attempt at a holiday by former Penrith Liberal mayor Tricia Hitchen in 2023: a $200,000 two-week trip meandering between Amsterdam, London and Paris, purportedly to inspect “greenfield airports” like the one coming to western Sydney.
🔮 No doubt someone will let Norman know Wi-Fi is in the process of being rolled out on Qantas’s A380 fleet, and is available on its 787s and A330 planes.
🔮 Police are still investigating the crash, and said a report would be prepared for the state’s coroner.
2026-10-10 · assertive framing · Teenager dies in head-on collision south-west of Sydney
🔮 An almighty good cause, but this one comes with some strings attached.
🔮 Donna Davis, a Labor councillor and lord mayor who later left to represent the area in state parliament, had asked him while he was at university to be the second on her ticket in 2021.
🔮 He says the suburb is essentially a “dormitory suburb” at present: if you live here, you’re likely to come home to sleep and then get out – but he said more housing would bring more jobs and more activities.
🔮 Where will they go?
🔮 A Parramatta councillor who defected from the Liberal Party hours before a vote on the city’s mayoralty used her casting vote to support a Labor lord mayor.
Also by Anthony Segaert
Teenager dies in head-on collision south-west of Sydney
2026-10-10 · The Sydney Morning Herald
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 16 articles by Anthony Segaert →

Topics

CBD Dallas Instagram Qantas Sydney

Subjects

Norman GPE · 8× Qantas ORG · 8× Sydney GPE · 5× Dallas GPE · 3× Instagram ORG · 3× @Qantas ORG · 2× CBD GPE · 2× Age ORG · 1× Australian NORP · 1× Fiona Byrne PERSON · 1×

Narrative

Norman, who was a high-profile celebrity ambassador for Qantas for decades, teed off at the airline’s management on Sunday, challenging them to get the service back up to his expected standard, adding the hashtag #alottodo to make his point. He also questioned whether profit had been put above “customer caring, reputation and service” and said it used to be one of the world’s top three airlines but “alas no more”.
framing: assertive · carried by 1 article(s) · first seen 2026-10-11
🔮 No doubt someone will let Norman know Wi-Fi is in the process of being rolled out on Qantas’s A380 fleet, and is available on its 787s and A330 planes.
2026-10-11 · The Sydney Morning Herald
‘Never-on-time airline’: Aussie golf great Greg Norman takes swing at Qantas · assertive framing

Claims (23 extracted, 1 hedged)

Fiona Byrne, The Age’s CBD columnist, writes that Australian golf legend Greg Norman has taken a very public swing at Qantas, calling it the “never on-time” airline and describing it as outdated and unreliable. asserted
Norman → write → it
Norman, who was a high-profile celebrity ambassador for Qantas for decades, teed off at the airline’s management on Sunday, challenging them to get the service back up to his expected standard, adding the hashtag #alottodo to make his point. He also questioned whether profit had been put above “customer caring, reputation and service” and said it used to be one of the world’s top three airlines but “alas no more”. asserted
it → tee → airlines
Known as the Great White Shark since the early ’80s, Norman took a fair bite out of Qantas, blasting it on his 244,000-strong Instagram account and saying he was looking for another airline to travel with. asserted
he → know → airline
Among other things, the lack of Wi-Fi on the long haul seems to have been part of what riled him. asserted
what → seem → him
US-based Norman recently attended the NRL grand final in Sydney and was travelling from Sydney to Dallas on a Qantas A380 over the weekend. asserted
Norman → base → weekend
A delay in leaving appears to have been the trigger for his epic spray. asserted
delay → leave → spray
“I have always tried to support my national airline @Qantas. asserted
I → try → airline
Sadly, their reputation of the ‘never on-time’ airline (or the ones I am on – this time Syd-Dallas circa 3 hrs late departing) + an hour to get one bag in Dallas now has me looking elsewhere,” Norman fumed online. asserted
Norman → depart → Dallas
Ground staff excellent - Qantas admin get to work and bring back the pride in - “The Spirit of Australia” and be a world leader in your industry again!! asserted
admin → get → industry
Not surprisingly, Qantas was well aware of Norman’s dummy-spit when CBD called on Sunday. “Unfortunately, our flight from Sydney to Dallas Fort Worth on Saturday was delayed departing Sydney while our engineers fixed a fuelling issue,” a Qantas spokesperson told us, with no mention of Norman’s other gripes. asserted
spokesperson → call → gripes
No doubt someone will let Norman know Wi-Fi is in the process of being rolled out on Qantas’s A380 fleet, and is available on its 787s and A330 planes. asserted
Fi → let → planes
It might be too little too late, as it sounds like Norman will have swapped his boarding pass allegiances before that rollout is complete. uncertain
rollout → sound → allegiances
This was a change to the programming: Julie Bishop, who normally uses her Instagram page to share highlights of European trips and designer dresses, last week reposted a conspiracy-laden video describing the flydubai incident as a “false flag” for Israel. asserted
who → use → Israel
The former foreign minister, who led Australia’s overseas efforts from 2013 to 2018 (and more recently became infamous for her role in the Australian National University’s prolonged crisis when she was chancellor) reshared a video from the Daily Rumble, a vague Instagram account that promised “100% independent news on the Middle East”. asserted
that → lead → East
“This is not the story they’re telling us,” announced its presenter, before launching into some generally debunked conspiracies about how the incident unfolded – all to gain more than seven million viewers. asserted
all → tell → viewers
So did our former foreign minister really believe the video she’d reshared with her 110,000 followers? asserted
she → believe → followers
“It was an accident,” she told us. asserted
she → tell → us
“I deleted it as soon as I realised it had been done.” asserted
it → delete → it
We brought news last week that Sydney’s favourite tech villain and a regular of this column, Richard White, had sent his staff at the beleaguered WiseTech a surprise email with a “gift”: an AI jingle made by one of his children. asserted
villain → bring → children
“The song and video is so good and the song is so catchy that I think we share the love and give it to you all to see if your children love it as much as we do,” he wrote. asserted
he → think → it
But Jazzy Learns, the AI character White had shared with staff, called us out on Instagram for how “a proud, supportive dad moment of his teenage daughter [was] usurped and demonised by the media”. asserted
moment → share → media
We were accused of picking up a “cheap headline on a slow news day” without referencing the actual work. asserted
We → accuse → work
We’d do nothing of the sort! asserted
We → do → sort
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