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Topless Sydney Sweeney drops new NSFW ad for prediction market Novig

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Cite

Smith, M. (2026, October 11). Topless Sydney Sweeney drops new NSFW ad for prediction market Novig. New York Post. https://nypost.com/2026/10/11/sports/topless-sydney-sweeney-drops-new-nsfw-ad-for-prediction-market-novig/

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

New York Post · collected 2026-10-11 · by Malik Smith

Quick Summary

Actress Sydney Sweeney released a new provocative ad for prediction market platform Novig on her Instagram Sunday morning, featuring her wearing only branded underwear as part of their "Just Sports" campaign. The video quickly gained over 300 likes within two hours and sparked further debate about the appropriateness of using women's bodies to sell sports-related betting products. Despite controversy, Novig’s valuation has surged from $500 million to $2 billion this year due to the publicity generated by Sweeney's campaign.
Written by AI on 2026-10-11, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Sydney Sweeney, an actress known for roles in "Euphoria" and "Christy," posted a new ad on her Instagram account that sparked controversy. In the video, Sweeney appears topless wearing only Novig-branded underwear to promote the company’s “Just Sports” campaign. The ad begins with Sweeney quipping, “There are grown men making spreadsheets to bet on what color underwear I’m wearing,” highlighting the controversial nature of prediction markets offered by platforms like Novig.

The actress goes on to mention other contentious betting topics such as insider trading and market manipulation related to political figures and military conflicts. Despite criticism that her campaign sexualizes female athletes, Sweeney remains unapologetic and has received support from fans who predict this will further escalate the controversy. The ad garnered over 300 likes within two hours of its posting.

Written for “Sydney Sweeney Controversial Ad” on 2026-11-04, grounded in this article and the 1 other(s) covering the same event.

Story

📰 Sydney Sweeney Controversial Ad
Entertainment · 2 article(s) covering the same event. See how they differ ↓

Compared with similar articles

This article reads unscored and hedges 13% of its claims. Each row says how that neighbour differs.
Sydney Sweeney ditches top in new Novig sports betting ad after backlash: ‘I’m flattered’ Same event
New York Post
Hedges 0 of 12 claims Outlet record 66/100
Sydney Sweeney doubles down with latest ‘1950s pinup’ ad instead of ‘groveling’ to critics: Tiana Lowe Doescher Different event
Washington Examiner
Hedges 0 of 14 claims Outlet record 69/100
“While both articles discuss Sydney Sweeney's provocative ads for Novig, Article A specifically describes a new topless ad released on Instagram, whereas Article B refers to a '1950s pinup' style ad as a sequel to the previous controversial campaign without specifying it is the same exact ad.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
15
sentences that state something as happening or true
Uncertain
13%
2 of 15 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
66/100
New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
2
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-11 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

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Who wrote this

Malik Smith
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Topics

401 Instagram Kalshi Novig Polymarket

Subjects

Novig ORG · 6× Sweeney PERSON · 4× Kalshi ORG · 2× Polymarket ORG · 2× Instagram ORG · 1× Megyn Kelly PERSON · 1× Sydney Sweeney PERSON · 1× the Commodity Futures Trading Commission ORG · 1× the Wall Street Journal ORG · 1×

Narrative

“There are grown men making spreadsheets to bet on what color underwear I’m wearing,” Sweeney quipped in the opening seconds of the ad before rattling off various controversial markets that other prediction market platforms offer.
framing: assertive · carried by 1 article(s) · first seen 2026-10-11
🔮 How that legal fight plays out over time will certainly impact Novig in the long term, but it seems clear that in the short term the company and Sweeney are more comfortable creating controversy online than in the court room.
2026-10-11 · New York Post
Topless Sydney Sweeney drops new NSFW ad for prediction market Novig · assertive framing

Claims (15 extracted, 2 hedged)

Sydney Sweeney has done it again. asserted
Sweeney → do → it
Just when it seemed like the fervor surrounding her risqué ad campaign with prediction market Novig had died down, the actress doubled down with a new ad that is just as eye-popping as the first. asserted
that → seem → first
The video, which was posted to her Instagram account Sunday morning amassed over 300 likes in two hours, opens with a close up of her wearing nothing but Novig branded underwear to promote the company’s “Just Sports” campaign. asserted
her → post → campaign
“There are grown men making spreadsheets to bet on what color underwear I’m wearing,” Sweeney quipped in the opening seconds of the ad before rattling off various controversial markets that other prediction market platforms offer. asserted
platforms → be → that
“There’s insider trading on dictators dying and armies of bots manipulating it all,” she continued. asserted
she → ’ → it
And then, there are people who just trade on sports.” asserted
who → be → sports
Novig’s “Just Sports” campaign kicked off a firestorm of controversy that had many women athletes furious that the ad reduces women’s role in sports to their physical appearance. asserted
ad → kick → appearance
Others, like conservative commentator Megyn Kelly argued that the ad was par for the course and that sports have been sold to men using sex, “since the dawn of time.” asserted
sports → argue → time
Novig benefited greatly from the back and forth, boosting its valuation from $500 million earlier this year to $2 billion, according to the Wall Street Journal. uncertain
Novig → benefit → Journal
Sweeney, who is also a partner with Novig in the campaign, has seen her own popularity rise despite the backlash to the ad. asserted
popularity → see → ad
In this latest ad, company is clearly taking aim at its biggest competitors, Kalshi and Polymarket, which both offer the types of markets Sweeney is referencing in the ad. asserted
Sweeney → take → ad
The two prediction market behemoths have drawn criticism — Kalshi was recently valued at $40 billion and Polymarket at $21 billion, according to reports — for offering markets that can be easily manipulated. uncertain
that → draw → markets
The two companies are at the forefront of a legal fight from states across the country to force prediction markets to be regulated like other gambling companies. asserted
markets → force → companies
Prediction markets are currently regulated exclusively by the Commodity Futures Trading Commission, which opened the pathway to make them legal in all 50 states. asserted
them → regulate → states
How that legal fight plays out over time will certainly impact Novig in the long term, but it seems clear that in the short term the company and Sweeney are more comfortable creating controversy online than in the court room. asserted
company → play → room
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