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I lost my hair to MS treatment - now my wigs are worn by Naomi Campbell and Serena Williams

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Cite

Kipling, E. (2026, October 13). I lost my hair to MS treatment - now my wigs are worn by Naomi Campbell and Serena Williams. BBC News. https://www.bbc.co.uk/news/articles/cq1kdndp83lmo?at_medium=RSS&at_campaign=rss

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

BBC News · collected 2026-10-13 · by Ella Kipling

Quick Summary

Antonia Okonma Shittu, diagnosed with multiple sclerosis at 26 and facing potential paralysis within the year, turned her passion for styling hair into a successful wig business called A-List Lace Hair. After losing her hair due to chemotherapy following a bone marrow transplant, she identified a market need for high-quality, natural-looking wigs and began selling them door-to-door from her car’s boot. Today, at 44, the company serves celebrities like Serena Williams and Naomi Campbell and has expanded globally while Antonia continues to manage health challenges including Graves' disease and heart failure.
Written by AI on 2026-10-13, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Antonia Okonma Shittu, now 44, started A-List Lace Hair in London after being diagnosed with multiple sclerosis (MS) and facing the prospect of using a wheelchair. Despite her diagnosis, she turned to hair styling, an interest from childhood, and began selling wigs door-to-door. Her business has since expanded to include salons in both London and New York, earning her millions. High-profile clients like tennis star Serena Williams and model Naomi Campbell have worn her wigs. Shittu also copes with Graves' disease and heart failure while managing her company, which won a Black British Business Award recently. Her story highlights resilience and turning personal challenges into business success.

Written for “MS Wig Campaign” on 2026-11-01, grounded in this article and the 0 other(s) covering the same event.

Story

📰 MS Wig Campaign
Entertainment · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
32
sentences that state something as happening or true
Uncertain
9%
3 of 32 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
68/100
BBC News's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-13 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

BBC News · 4834 article(s) · 6 correction(s) detected
Running correction rate · 6 correction(s)

Who wrote this

Ella Kipling
15 article(s) here · 1 carrying a prediction
🔮 An amber wind warning issued by the Met Office will remain in place until 21:00 on Sunday across Scotland and parts of northern England.
🔮 - Published More than £1bn for social and affordable housing in England will be provided in the Wednesday's Budget, taking funding for the government's 10-year homes programme past £40bn.
🔮 He said he had spoken with Burnham, telling reporters on Friday that the decision would "make the UK a very rich country".
🔮 She added: "I would implore you to have conversations, to be inquisitive about what your children are doing online."
🔮 - Published When Antonia Okonma Shittu was told she had multiple sclerosis (MS) and would be using a wheelchair within the year, she was in denial.
🔮 Despite Trump stating on Sunday the truce would be "effective immediately", the Ukrainian president said Russia had hit "our gas stations, energy infrastructure, and other facilities".
🔮 - Published A man accused of stabbing a British toddler at a playground in the French Alps will go on trial charged with attempted murder, prosecutors have said.
🔮 - Published A major bridge in Kyiv has been targeted by Russian strikes for the second day in a row, coinciding with a surprise visit from German Chancellor Friedrich Merz's to the city. The Pivnichnyi (Northern) Bridge was hit on Sunday morning, a day after it was first struck by drones in an attack that damaged the road surface and led to traffic disruption. Kyiv Major Vitali Klitschko said Sunday's strike had also damaged a heating main, adding that there would be a temporary lack of hot water in the north-eastern Desnyanskyi district as a result. Major bridges have been targeted in Kyiv over the past four days as Moscow ramps up attacks on critical infrastructure in the capital.
🔮 About 50 planned marches were expected to take place in cities such as Madrid, Valencia and Barcelona on Saturday - with some already under way.
🔮 The pilot said: "I am confident that the recovery will be there and I will become fit and healthy again."
Also by Ella Kipling
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 15 articles by Ella Kipling →

Topics

A-List Lace Hair Gumtree ITV London New York

Subjects

Antonia PERSON · 9× London GPE · 2× A-List Lace Hair ORG · 1× Antonia Okonma Shittu PERSON · 1× Gumtree ORG · 1× ITV ORG · 1× Naomi Campbell PERSON · 1× New York GPE · 1× Niecey Nash PERSON · 1× Serena Williams PERSON · 1×

Narrative

I felt like I was changing the world, one person at a time." Balancing health and business While Antonia's business, A-List Lace Hair, has grown from strength to strength, with salons in London and New York, she has been dealing with the impact of her health conditions.
framing: assertive · carried by 1 article(s) · first seen 2026-10-13
🔮 - Published When Antonia Okonma Shittu was told she had multiple sclerosis (MS) and would be using a wheelchair within the year, she was in denial.

Claims (32 extracted, 3 hedged)

- Published When Antonia Okonma Shittu was told she had multiple sclerosis (MS) and would be using a wheelchair within the year, she was in denial. asserted
she → publish → denial
The 26-year-old, who was in between acting jobs and working in a call centre, said the diagnosis was a "massive turning point" in her life. asserted
diagnosis → work → life
"It does really make you think about what you want to do in life," she said. asserted
she → make → life
She looked back to what she enjoyed doing as a child - styling hair - and decided to use the shock of the diagnosis to spur her on to turn her passion into a business. asserted
she → look → business
Antonia, who grew up on a council estate in west London, bought two wigs and went door to door selling them from the boot of her car. asserted
who → grow → car
Almost two decades later, she is now a multi-million-pound brand owner, with high-profile clients including tennis icon Serena Williams, model Naomi Campbell and actress Niecey Nash. asserted
she → include → Williams
She even won a Black British Business Award last week. asserted
She → win → Award
Antonia, now 44, still struggles with her health, having also received diagnoses of Graves' disease - an autoimmune condition - and heart failure, but hopes her experience running a hair empire while fitting in hospital appointments can inspire other women. asserted
experience → struggle → women
'I didn't feel like myself after losing my hair' asserted
I → feel → hair
Antonia says she saw a gap in the market when she was surrounded by "terrible" wigs while working in TV and film, including in the ITV series Bad Girls two decades ago. asserted
she → say → series
"Women wanted natural-looking wigs and they just weren't available. asserted
they → want → wigs
They looked like helmets!" asserted
They → look → helmets
Antonia set up a Facebook page and began advertising on Gumtree. asserted
Antonia → set → Gumtree
"I had very limited resources. asserted
I → have → resources
I didn't have any investors behind me. asserted
I → have → me
I come from very humble beginnings." Her experience dealing with MS has helped her success, she says. asserted
she → come → success
Antonia lost her hair when she underwent chemotherapy following a bone marrow transplant, so she knows what it is like to be "completely bald". asserted
it → lose → what
This made her relate more deeply to her customers, she explains, as she understands the loss of control some women feel when they lose their hair. asserted
they → make → hair
"I didn't feel like myself," she says, "but being able to put on a wig that looks something close to how your hair was, or the look you used to have, it's as though you can feel like yourself again." asserted
you → feel → yourself
When she sees a woman put a wig on and her "whole face lights up", it can be "very, very rewarding". asserted
it → see → wig
"When we feel good about ourselves...we're more confident, we can achieve more. asserted
we → feel → more
I felt like I was changing the world, one person at a time." Balancing health and business While Antonia's business, A-List Lace Hair, has grown from strength to strength, with salons in London and New York, she has been dealing with the impact of her health conditions. asserted
she → change → conditions
She struggles with fatigue due to her MS and uses a wheelchair, but says this has not stopped her success. asserted
this → struggle → success
Instead, it has simply changed the way she has run her business. asserted
she → change → business
"I used to feel that being a good entrepreneur was being able to do as much as I can myself," Antonia said. " asserted
Antonia → use → much
Due to my health challenges, there are days where I literally can't feel my legs, they feel like jelly, there's days where I'm completely exhausted after sleeping, I wake up completely shattered." asserted
I → be → jelly
This has forced her to "trust other people and gain strength in building a team". asserted
This → force → team
As a woman in business, being in a wheelchair can sometimes make Antonia feel "smaller" as people often have to look down at her at industry events. " asserted
people → make → events
People are often surprised when I start speaking about my business, as though they're thinking 'how have you accomplished all of this in a wheelchair?'" asserted
you → start → wheelchair
Antonia, who has three young children, says that being underestimated can be a good thing, and she wants to remain open about her health to inspire other women. She says she used to feel "weak" because of her disability, but now feels she has gained "so much strength" from sharing her experience online. Asked what she would say to another woman who may fear her age, disability or health could get in the way of success, she says: "I would encourage them to just start." uncertain
I → have → them
"You might not have control over your health, you might not know what tomorrow is going to bring, and you might not have all the resources. uncertain
you → have → resources
But start with what you do have, and let's see what could happen next." uncertain
what → start → what
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