The Aporia · LPGA commissioner Craig Kessler: Good Good Golf controversy shows we have ‘a very, very long way to go’

LPGA commissioner Craig Kessler: Good Good Golf controversy shows we have ‘a very, very long way to go’

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Arnold, C. (2026, October 13). LPGA commissioner Craig Kessler: Good Good Golf controversy shows we have ‘a very, very long way to go’. New York Post. https://nypost.com/2026/10/13/sports/lpga-commissioner-craig-kessler-addresses-good-good-golf-controversy/

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Quick Summary

LPGA commissioner Craig Kessler addressed the controversy surrounding a viral Good Good Golf ad at the Front Office Sports’ “Tuned In” summit, calling it “heartbreaking.” The ad, which parodied a scene from the horror movie "Obsession," led to criticism for endorsing violence against women and resulted in major retailers pulling merchandise and Callaway ending their partnership. Kessler emphasized that while society has made progress, there is still much work to be done regarding such incidents but also stressed the importance of allowing individuals to learn from and apologize for their mistakes.

Written by AI on 2026-10-13, from this article's own text only (the story summary below draws on all the coverage).

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Story summary

In late summer 2026, Good Good Golf, a prominent content creator brand, faced severe backlash when a promotional video featuring co-founder Garrett Clark pushing fellow member Alexis Miestowski resurfaced. Intended as a spoof of a scene from the horror movie "Obsession," the ad was criticized for appearing to endorse violence against women.

LPGA commissioner Craig Kessler addressed this controversy at the Front Office Sports’ “Tuned In” summit, calling it "heartbreaking." He acknowledged that while society has made significant progress on gender issues, there is still a long way to go. Despite criticizing the decision behind the ad, Kessler emphasized the importance of forgiveness and learning from mistakes.

Kessler also highlighted the need for individuals to seek redemption when they make errors, stating, “Good people make mistakes.” This incident underscored the ongoing challenges in addressing gender dynamics within sports media and content creation.

Written for “LPGA Controversy” on 2026-11-03, grounded in this article and the 0 other(s) covering the same event.

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Who wrote this

Christian Arnold

157 article(s) here · 0 carrying a prediction

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All 157 articles by Christian Arnold →

Claims (17 extracted, 1 hedged)

LPGA commissioner Craig Kessler called the controversy surrounding a viral Good Good Golf ad “heartbreaking.” asserted

Kessler → call → ad

The controversy was one of the biggest stories in the golf world late this summer after the well-known content creator brand received blowback over a promo that featured co-founder Garrett Clark pushing fellow Good Good member Alexis Miestowski, in what was an attempt to spoof a scene from the horror movie “Obsession.” asserted

what → know → movie

The ad led to people criticizing the brand for endorsing violence against women. asserted

people → lead → women

While Kessler criticized the decision-making behind the ad, the LPGA commissioner did offer some grace while speaking at the Front Office Sports’ “Tuned In” summit. asserted

commissioner → criticize → summit

“The fact that someone thought that was a good idea and it came to life just shows you that while society has made enormous progress, we have a very, very long way to go,” he said Tuesday. asserted

he → think → way

But, he added, “Good people make mistakes.” asserted

people → add → mistakes

“We have to leave room in society to say, ‘I made a massive mistake; please forgive me. asserted

I → have → me

Here’s what I learned, and it won’t happen again,'” Kessler continued. asserted

Kessler → ’ → what

The LPGA commissioner shared how he had to ask for forgiveness in February from his team after he overruled some in the decision to cancel the final round of the Hilton Grand Vacations Tournament of Champions in Orlando, Fla., due to freezing temperatures. asserted

he → share → temperatures

“Should I have lost my job for making a mistake? asserted

I → lose → mistake

That’s crazy,” He said. asserted

He → ’ → ?

“If we live in this world where every single time somebody makes a mistake, there’s no chance to learn from it and ask for forgiveness, I don’t know how we’re ever going to raise a society of risk-takers. asserted

we → live → takers

“Brutal that it happened. asserted

it → happen → ?

Awful, my heart goes out to anybody who was affected, and I think a lot of lessons were learned.” asserted

lot → go → lessons

Good Good saw major retailers pull its merchandise from the shelves in the wake of the controversy and Callaway ended a longstanding partnership. asserted

Callaway → see → partnership

The brand also pulled out of being a title sponsor for an PGA Tour event in Austin, Texas, next month. asserted

brand → pull → Austin

However, their content hasn’t seemed to suffer much viewership loss, according to FOS, which reported that since the controversy, videos posted to Good Good’s YouTube channel have averaged just under 1 million views — in line with its normal viewership. uncertain

videos → seem → viewership

LPGA commissioner Craig Kessler: Good Good Golf controversy shows we have ‘a very, very long way to go’

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Claims (17 extracted, 1 hedged)