The Aporia
Wilcock, D. (2026, October 14). The Badenoch Bounce goes on! Second poll puts resurgent Tories ahead of Reform and Kemi's personal brand hits new high. Daily Mail. https://www.dailymail.com/news/article-16207999/Badenoch-Bounce-poll-Tories-ahead-Reform.html?ns_mchannel=rss&ns_campaign=1490&ito=1490
Wilcock, David. “The Badenoch Bounce goes on! Second poll puts resurgent Tories ahead of Reform and Kemi's personal brand hits new high.” Daily Mail, 14 Oct. 2026, https://www.dailymail.com/news/article-16207999/Badenoch-Bounce-poll-Tories-ahead-Reform.html?ns_mchannel=rss&ns_campaign=1490&ito=1490.
Wilcock, David. “The Badenoch Bounce goes on! Second poll puts resurgent Tories ahead of Reform and Kemi's personal brand hits new high.” Daily Mail, October 14, 2026. https://www.dailymail.com/news/article-16207999/Badenoch-Bounce-poll-Tories-ahead-Reform.html?ns_mchannel=rss&ns_campaign=1490&ito=1490.
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As of October 14, 2026, Kemi Badenoch has secured a significant boost for the Conservative Party following her speech at the Tory conference in Birmingham. Recent polls from YouGov and More in Common show the Conservatives moving ahead of Nigel Farage's Reform party to secure second place, with support increasing by three points each week. The latest survey places the Conservatives at 24% compared to Labour's 24%, while Reform stands at 21%. Badenoch's pledge to slash inheritance tax and her overall messaging have improved her personal approval ratings among Conservative voters, rising to +62. These shifts suggest a potential narrowing of the gap between the Conservatives and Labour, potentially impacting discussions around the likelihood of an early general election.