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Body-scan startup Neko Health draws megastars like Karlie Kloss, Paris Hilton in new health craze

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Cite

Zilber, A. (2026, October 14). Body-scan startup Neko Health draws megastars like Karlie Kloss, Paris Hilton in new health craze. New York Post. https://nypost.com/2026/10/14/business/body-scan-startup-neko-health-draws-karlie-kloss-paris-hilton-in-new-health-craze/

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New York Post · collected 2026-10-14 · by Ariel Zilber

Quick Summary

Neko Health, a body-scanning startup co-founded by Spotify CEO Daniel Ek, has seen rapid growth since opening its first US clinic in New York’s SoHo district on September 24. With over 50,000 people now on the waitlist and celebrity endorsements from figures like Karlie Kloss and Paris Hilton, Neko offers a $499 non-invasive health assessment that includes cardiovascular and metabolic data collection. The company plans to open a larger clinic at Brookfield Place in Battery Park by January 2027 to meet demand.
Written by AI on 2026-10-14, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

As of October 14, 2026, Neko Health, a body-scanning startup co-founded by Spotify billionaire Daniel Ek, has drawn significant attention in New York City with celebrities like Karlie Kloss and business moguls such as Mets owner Steve Cohen waiting to get scanned. Since its September 24 opening, the clinic's waitlist has surged to over 50,000 people from around 25,000, prompting plans for a second location at Brookfield Place in Battery Park by January 2027. The $499 scans are aimed at helping individuals better understand and manage their health, making Neko Health one of the city's hottest reservations.

Written for “Neko Health Body Scan Craze” on 2026-10-31, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Neko Health Body Scan Craze
Health · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
17
sentences that state something as happening or true
Uncertain
6%
1 of 17 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
66/100
New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Health
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-14 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

New York Post · 15592 article(s) · 35 correction(s) detected
Running correction rate · 35 correction(s)

Who wrote this

Ariel Zilber
80 article(s) here · 1 carrying a prediction
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🔮 Another poster at the same location estimated the crowd at “maybe 130 people” and said store staff had warned shoppers there were “very few units” available.
Also by Ariel Zilber
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 80 articles by Ariel Zilber →

Topics

Knicks Mets Neko New York’s Rangers

Subjects

Neko ORG · 4× Nilsonne PERSON · 2× James Dolan PERSON · 1× Karlie Kloss PERSON · 1× Knicks ORG · 1× Mets ORG · 1× Neko Health ORG · 1× New York’s GPE · 1× Rangers ORG · 1× Steve Cohen PERSON · 1×

Narrative

Supermodel Karlie Kloss, Mets owner Steve Cohen and Knicks and Rangers boss James Dolan are among the boldface names who have already snagged appointments at Neko Health, the $499 body-scanning startup co-founded by Spotify billionaire Daniel Ek.
framing: assertive · carried by 1 article(s) · first seen 2026-10-14
🔮 The new Brookfield Place facility will have greater capacity than its SoHo counterpart as Neko moves to accommodate the swelling ranks of New Yorkers seeking appointments.

Claims (17 extracted, 1 hedged)

One of New York’s hottest reservations isn’t at a restaurant — it’s at a health clinic. asserted
it → ’ → clinic
Supermodel Karlie Kloss, Mets owner Steve Cohen and Knicks and Rangers boss James Dolan are among the boldface names who have already snagged appointments at Neko Health, the $499 body-scanning startup co-founded by Spotify billionaire Daniel Ek. asserted
who → snag → Ek
The Swedish company’s first US clinic in SoHo now has a waitlist of more than 50,000 people — a jump of over 25,000 since it opened Sept. 24, The Post has learned. asserted
Post → have → 25,000
The staggering demand has prompted plans for a second Big Apple location at Brookfield Place in Battery Park, Brooklyn, slated to open in January 2027. asserted
demand → prompt → January
“We now have more than 50,000 people on our New York City waitlist, just weeks after opening our first US clinic,” Neko co-founder and CEO Hjalmar Nilsonne told The Post. asserted
Nilsonne → have → Post
“That’s an extraordinary response, and it tells us people want a better way to understand and manage their health. asserted
people → ’ → health
The startup has attracted a who’s who of celebrities, athletes and business moguls who have already undergone the scans. asserted
who → attract → scans
Gucci Westman, Scott Sartiano, Ryan Serhant, Thierry Henry, Henrik Lundqvist, restaurateur Danny Meyer, Paris Hilton and Hannah Bronfman are among those who have visited the Manhattan clinic. asserted
who → visit → clinic
Neko, founded by Ek and Nilsonne in 2018, offers a non-invasive, radiation-free health assessment that collects data on cardiovascular, metabolic and other bodily functions. asserted
that → found → functions
The hourlong visit includes a review of the results with a physician — part of the company’s effort to make preventive healthcare more accessible without the hefty price tag of traditional executive health screenings. asserted
healthcare → include → screenings
Its first US location, an 11,000-square-foot facility at 300 Lafayette St., spans two floors and houses seven scan rooms. asserted
location → span → rooms
The company already operates clinics in Sweden and the UK, where it has built a growing business around its proprietary technology and an emphasis on detecting potential health problems before symptoms appear. asserted
symptoms → operate → problems
Neko’s rapid expansion follows a $700 million funding round in July that reportedly valued the privately held company at nearly $7 billion. uncertain
that → follow → billion
The startup has attracted a high-profile roster of investors, including Mark Zuckerberg, Ari Emanuel, Maria Sharapova, Alexis Ohanian and Jimmy Iovine. asserted
startup → attract → Zuckerberg
The new Brookfield Place facility will have greater capacity than its SoHo counterpart as Neko moves to accommodate the swelling ranks of New Yorkers seeking appointments. asserted
Neko → have → appointments
“Brookfield Place is our second New York clinic, with even more capacity than the first,” Nilsonne said. asserted
Nilsonne → say → first
“Our goal is prevention for all, and we’re moving fast to make that real.” asserted
that → move → all
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