The Aporia
Farr, D. (2026, October 15). Outrage as state’s ‘Made in California’ site hawking homegrown products excludes white men from identity filters. New York Post. https://nypost.com/2026/10/14/us-news/made-in-california-site-sparks-controversy-over-demographic-filters/
Farr, Daniel. “Outrage as state’s ‘Made in California’ site hawking homegrown products excludes white men from identity filters.” New York Post, 15 Oct. 2026, https://nypost.com/2026/10/14/us-news/made-in-california-site-sparks-controversy-over-demographic-filters/.
Farr, Daniel. “Outrage as state’s ‘Made in California’ site hawking homegrown products excludes white men from identity filters.” New York Post, October 15, 2026. https://nypost.com/2026/10/14/us-news/made-in-california-site-sparks-controversy-over-demographic-filters/.
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A new “Made in California” website launched by the California Office of the Small Business Advocate has drawn criticism for allowing searches based on business ownership categories such as Asian-Owned, Black-Owned, Hispanic-Owned, LGBTQ-Owned, Native American-Owned, Pacific Islander-Owned, Veteran-Owned, and Woman-Owned but excluding White-owned or male-owned businesses. The initiative was announced by Gov. Gavin Newsom in August 2026 to help consumers find locally made products. To qualify for the program, a product must have at least 51% of its wholesale value added within California. Critics like Christopher Rufo, an outspoken critic of diversity policies, and even Elon Musk have expressed surprise and disapproval over the exclusion of White men from identity filters on the site.