The Aporia · Jimmy Rollins’ ‘private role’ in Pretty Kitty panties company revealed after viral promotion

Jimmy Rollins’ ‘private role’ in Pretty Kitty panties company revealed after viral promotion

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Lemoncelli, J. (2026, October 17). Jimmy Rollins’ ‘private role’ in Pretty Kitty panties company revealed after viral promotion. New York Post. https://nypost.com/2026/10/17/sports/jimmy-rollins-private-role-in-pretty-kitty-underwear-company-revealed/

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Quick Summary

Jimmy Rollins, a former Major League Baseball player who is now an analyst for TNT Sports, has been revealed as the co-founder of The Pretty Kitty Klub, a women's panties and apparel brand, despite not being mentioned on the company’s website. In response to questions about his involvement, the company clarified that Rollins plays a "private role" in developing the brand's long-term vision, strategy, and growth, while Desiree LeSassier serves as founder and CEO, overseeing creative direction and daily operations.

Written by AI on 2026-10-17, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Jimmy Rollins, a former MLB World Series champion and current TNT Sports analyst, recently promoted The Pretty Kitty Klub, a women’s panties and apparel company, on his Instagram. Despite questions about whether his account was hacked due to the lack of mention of him on the brand's website, the company confirmed that Rollins is indeed a co-founder but has taken a more private role in the business. The statement indicated that Desiree LeSassier, the founder and CEO, leads the creative vision and day-to-day operations of the brand, which aims to center a woman’s perspective. This promotion caused significant buzz online as Rollins posted modeling photos along with alleged customer testimonials, sparking discussions about his involvement in the company.

Written for “Jimmy Rollins Private Role Revealed” on 2026-11-04, grounded in this article and the 0 other(s) covering the same event.

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0 of 11 hedged ("reportedly", "may", "according to")

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takes no side on a contested political question

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New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.

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Who wrote this

Jenna Lemoncelli

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All 76 articles by Jenna Lemoncelli →

Claims (11 extracted, 0 hedged)

Former MLB World Series champ Jimmy Rollins made waves online when he promoted The Pretty Kitty Klub, a women’s panties and apparel brand, in a series of Instagram posts on Wednesday. asserted

he → make → Wednesday

Rollins, who is currently an analyst for TNT Sports, stated in his Instagram bio that he is the co-founder of the brand — and he posted modeling photos of women wearing various pieces, as well as alleged texts from satisfied customers. asserted

he → state → customers

Many questioned whether the 47-year-old future Hall of Famer was hacked, with some noticing that there is no mention of Rollins on the company’s website. asserted

some → question → website

“Mr. Rollins is a co-founder of Pretty Kitty Klub,” the company said in a statement to The Post. asserted

company → say → Post

“Jimmy has taken a more private role, focused on the company’s long-term vision, strategic growth, and business development. asserted

Jimmy → take → vision

That’s why he isn’t currently featured on the website.” asserted

he → ’ → website

“Pretty Kitty klub is a brand focused on women, and the website is intentionally designed to center a woman’s perspective. asserted

website → focus → perspective

Desiree LeSassier, the founder and CEO, leads the creative vision, product development, day-today operations. asserted

LeSassier → lead → vision

LeSassier previously worked in sports and entertainment, doing brand strategy, partnerships and experiences with organizations including the Lakers, Dodgers and Magic Johnson Enterprises. asserted

LeSassier → work → Lakers

Rollins played 17 MLB seasons, mostly with the Phillies, as well as stints with the Dodgers and White Sox. asserted

Rollins → play → Dodgers

He finished MLB career with a .264 average, 231 home runs and 936 RBIs He was a Silver Slugger during his 2007 National League MVP season, a three-time All-Star and he won four Gold Gloves. asserted

he → finish → Gloves

Jimmy Rollins’ ‘private role’ in Pretty Kitty panties company revealed after viral promotion

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Claims (11 extracted, 0 hedged)