The Aporia
The Aporia
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Schooler, A. (2026, September 15). Sydney Sweeney advert: British star Amy Hunt criticises controversial promo. Evening Standard. https://www.standard.co.uk/sport/athletics/sydney-sweeney-advert-amy-hunt-b1297046.html
Schooler, Andy. “Sydney Sweeney advert: British star Amy Hunt criticises controversial promo.” Evening Standard, 15 Sept. 2026, https://www.standard.co.uk/sport/athletics/sydney-sweeney-advert-amy-hunt-b1297046.html.
Schooler, Andy. “Sydney Sweeney advert: British star Amy Hunt criticises controversial promo.” Evening Standard, September 15, 2026. https://www.standard.co.uk/sport/athletics/sydney-sweeney-advert-amy-hunt-b1297046.html.
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Female athletes criticized Sydney Sweeney's ad for Novig, which featured her posing nude with sports equipment. British sprinter Amy Hunt addressed the ad after finishing fourth in the 200 meters at the Ultimate Championship in Budapest, saying "Sydney Sweeney, this is what women in sport look like: muscles, hard work, sweat, blood, tears." Four-time Olympic swimming gold medalist Ariarne Titmus wrote on Instagram that she was infuriated by the ad. Former U.S. gymnast Gracie Kramer said she had spent her life competing in a sport where female athletes are oversexualized and reduced to their bodies. The ads sparked widespread backlash from female athletes who claimed it sexualizes women in sports, with some posting images of nude athletes training hard as role models for young people and highlighting the importance of focusing on what an athlete's body can do rather than its appearance. Sweeney later shared photos of nude athletes on her Instagram Stories, including Serena Williams and Ronda Rousey, without addressing the criticism directly.
