Jaguar Electric Car Launch

What happened

The outlets' own sentences, most widely reported first. Hover or tap one to see who reported it.

Analysis

How it changed

1. 7 Oct

   Jaguar’s electric car, the Type 01, was launched in New York on Tuesday night and marks the culmination of a two-year rebrand that has been one of the most scrutinised in automotive history.

   3 outlets · The Guardian

Coverage 6 articles

• 8 Oct New electric car 'make or break for Jaguar'An industry expert describes Jaguar's new all-electric car, the Type 01, as critical for the brand's future success. Released this week, the Type 01 comes with a price tag of at least £130,000 in the UK and $130,500 in the US, featuring a range of up to 320 miles and an acceleration rate from 0-62mph in 3.2 seconds. Amidst financial challenges including job cuts and global market pressures, Jaguar's transition to…BBC
• 7 Oct 'It looks like a hearse': Jaguar's new 'woke' £120,000 electric car sparks backlash from fansJaguar recently unveiled its new £120,000 electric vehicle, the Type 01, in New York, with British actress Florence Pugh as the brand ambassador. The car has sparked mixed reactions, particularly criticism over its design which some say resembles a hearse and cannot fit into typical UK parking spaces due to its size. Critics also highlight the absence of a rear window and the high price point, while Jaguar aims to…Daily Mail
• 7 Oct Jaguar unveils all-electric Type 01 GT - but is it too big for London?
  Evening Standard
• 7 Oct Jaguar Type 01 finally revealed and we've driven the £120k EV - this is what it's likeJaguar has unveiled its Type 01 electric vehicle, priced around £120,000, in New York. This marks Jaguar's transition from petrol and diesel cars to electric models after a year-long hiatus. The Type 01 features over 1,000 horsepower, a range of 400 miles, and accelerates to 62mph in 3.2 seconds. Despite the controversial rebranding and marketing strategy that drew criticism, Jaguar's managing director remains…Daily Mail
• 7 Oct From 'woke' ridicule to real car - new electric Jaguar unveiledTwo years after Jaguar's controversial relaunch that sparked widespread criticism, the brand has unveiled its first all-electric production model, the Type 01, in New York. The car is priced starting at £130,000 and features impressive specs including over 1000 horsepower and a range of up to 320 miles. This unveiling marks Jaguar's bold shift towards becoming an electric luxury marque after significant investment…BBC
• 7 Oct Jaguar targets young Americans with Type 01 EV – but it’s too long for UK parking spacesJaguar launched its electric car, the Type 01, in New York targeting wealthy tech industry buyers in America with a starting price of £130,000 ($172,000). The vehicle features an ultra-long bonnet and low roof, making it incompatible with UK parking spaces. Jaguar hopes to attract younger, affluent customers, contrasting with its previous demographic of middle-aged men. This launch comes as Jaguar Land Rover faces…The Guardian

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