Wendy's Nostalgic Packaging Return

What happened

The outlets' own sentences, most widely reported first. Hover or tap one to see who reported it.

How it changed

1. 17 Sep

   Starting on September 28, the fast food behemoth will blast its customers back to the past with a reissue of its iconic, bright yellow packaging — and true-blue Wendy’s fans are surprisingly ecstatic.

   3 outlets · New York Post
2. 18 Sep

   “Fans have been asking for its return for years, making it one of the most requested comebacks in Wendy’s history,” a company spokesperson told TODAY.com.

   2 outlets · The Independent

Coverage 3 articles

• 19 Sep Wendy's revives nostalgic yellow packaging after it spent decades awayWendy's is reintroducing its iconic yellow packaging for its products like Frostys, nuggets, burgers, and fries starting September 28, 2023. The company’s chief marketing officer explained that this change follows years of customer requests for the nostalgic look from the brand's early days in the late 1960s and '70s, which featured yellow prominently before it was later replaced by red and white. This move is part…Fox News
• 18 Sep White House tries to take credit for Wendy’s switching back to a classic lookThe White House claimed credit for Wendy's decision to revive its classic yellow packaging, but faced skepticism on social media. Wendy's announced the return of its original color scheme as a nod to nostalgia and customer demand, effective September 28 through at least 2027. Critics questioned the relevance of this claim given rising food costs—up by 2.7 percent in August—and broader economic struggles facing…The Independent
• 17 Sep Wendy’s reissues forgotten favorite — ‘The throwback we didn’t know we needed’Wendy’s is bringing back its iconic bright yellow packaging starting September 28, in response to fan requests and social media enthusiasm. The vintage look, which dates back to the brand's founding in 1969, will be featured across all of Wendy’s 7,000 locations through early 2027. This nostalgic move aims to tap into millennial nostalgia and potentially boost customer engagement, according to marketing expert Jared…New York Post

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