Huel Advert Bannings

What happened

The outlets' own sentences, most widely reported first. Hover or tap one to see who reported it.

Analysis

How it changed

1. 29 Sep

   In its response to the complaints, Huel said the advert "unambiguously positioned Huel as part of a balanced diet for occasions when preparing whole food was not practicable".

   3 outlets · BBC

Coverage 3 articles

• 30 Sep Huel advert banned for ‘encouraging’ replacing all meals with its productsThe Advertising Standards Authority (ASA) banned an advertisement for meal replacement brand Huel, finding it encourages replacing all meals with its products. In the ad, Made In Chelsea star Spencer Matthews discusses meeting someone who completed an ultramarathon while eating only Huel, implying such a diet supports high performance. The ASA ruled that even though the ad did not explicitly recommend replacing…Evening Standard
• 29 Sep Huel advert in which Spencer Matthews boasted that an ultramarathon runner had won a race 'by miles' after only eating the meal replacement is bannedAn advertisement for meal replacement brand Huel featuring Spencer Matthews claiming an ultramarathon runner won a race after eating only Huel has been banned by the Advertising Standards Authority (ASA) for promoting irresponsible dietary habits. In the ad, Matthews, a former star of "Made In Chelsea," said that James Izzard, who runs solely on Huel, won his race by miles despite skepticism about such an extreme…Daily Mail
• 29 Sep Huel ad banned for suggesting its products could replace all conventional foodThe Advertising Standards Authority (ASA) has banned an ad for meal replacement shakes by Huel after it was deemed irresponsible for suggesting that consuming only Huel could be nutritionally appropriate and compatible with elite physical performance. The controversial ad featured Spencer Matthews, a brand ambassador, sharing an anecdote about meeting an ultramarathon runner who exclusively ate Huel and won the…BBC

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