WASHINGTON (AP) — Elections are often boiled down to who won and lost, but it’s just as important to understand who voted and how, what motivated voters, and how they feel about important issues facing the country.
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they → boil → country
At The Associated Press, The AP Voter Poll by SSRS is a key part of answering those questions, explaining the voting coalitions that shaped the race for congressional control and decided key races for the Senate and governor.
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that → answer → Senate
Launched in 2025, The AP Voter Poll is an extensive survey of verified voters that aims to tell the story behind election results.
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that → launch → results
It blends the methodologies from AP VoteCast, which was conducted in general elections from 2018-2024, and traditional exit polls.
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which → blend → 2018
This involves interviewing voters by phone and online in all 50 states in the days leading up to the election, and collecting additional data from in-person interviews at polling places in 15 states on Election Day.
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This → involve → Day
The result is a detailed snapshot of the American electorate that helps explain how major groups voted, the issues they cared about, how they felt about the candidates and why they voted the way they did.
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they → help → candidates
An initial set of results from the survey will be first available at 5 p.m. Eastern time Tuesday, with additional state-level and national findings that will be published throughout election night.
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that → publish → night
The Voter Poll is conducted by SSRS, a nonpartisan research firm, for The Associated Press and ABC News, CBS News, CNN, Fox News Media, NBC News and MS Now.
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Poll → conduct → Press
How does The AP Voter Poll reach voters?
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Poll → reach → voters
The AP Voter Poll uses a combination of methods to reach voters no matter how they cast a ballot, whether that is by mail or in-person on Election Day.
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that → use → Day
Reflecting the complexity of elections, The AP Voter Poll has two separate components.
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Poll → reflect → components
One part is a comprehensive survey conducted in all 50 states from Oct. 22 to Election Day; in Alaska, the survey was fielded starting Oct. 19.
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survey → conduct → Oct.
The other is an in-person survey at polling places in 15 key states on Election Day that adds depth to those states’ findings.
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that → add → findings
First, The AP Voter Poll interviews approximately 75,000 voters in the lead-up to Election Day, using mailed survey invitations, phone and text interviews, and samples drawn from probability and nonprobability-based opinion panels.
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Poll → interview → panels
This is similar to the methodology used in AP VoteCast.
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This → use → VoteCast
To find people to participate in the survey, The AP Voter Poll draws a random sample of registered voters from state voter files.
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Poll → find → files
Those voters are then contacted through the mail and invited to take the survey online or by phone.
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voters → contact → phone
Some voters are also contacted by phone if they do not respond to the initial invitation to take part in the survey.
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they → contact → survey
Other voters are recruited through the probability-based SSRS Opinion Panel, which matches each respondent to the voter file.
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which → recruit → file
The AP Voter Poll also conducts interviews with voters recruited through the Verasight Verified Panel, where some participants are not selected randomly but are recruited through internet advertising or other methods.
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participants → conduct → advertising
The respondents’ voter registration status is verified separately and the sample is carefully combined with the other preelection data sources to make sure these additional interviews do not overrepresent or underrepresent important demographic and ideological groups.
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interviews → verify → groups
Many voters will have already cast their ballot by the time they take the survey.
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they → cast → survey
If they have not yet voted, they will be recontacted on Election Day to verify their final vote choice and method.
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they → vote → choice
Then, on Election Day, in-person interviews will be conducted with voters at polling places in 15 states – Alaska, Florida, Georgia, Iowa, Maine, Michigan, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Texas, and Wisconsin – adding approximately 25,000 interviews across those states.
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interviews → conduct → states
Interviews were also being conducted at early-vote centers in Alaska in late October.
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Interviews → conduct → October
The data from the preelection and in-person surveys are then blended to ensure the combined surveys are representative of the estimated 2026 electorate in each state where an exit poll is conducted.
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poll → blend → state
The result is a comprehensive national survey that draws on interviews from all 50 states to provide a detailed snapshot of the country as a whole, as well as separate state-by-state results in every state where a statewide race for U.S. Senator or governor is taking place.
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race → draw → place
Interviews conducted in the five states without a statewide race – Indiana, Missouri, North Dakota, Utah and Washington – will be included in the national survey, but will not be reported separately.
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Interviews → conduct → survey
What does The AP Voter Poll ask voters?
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Poll → ask → voters
Voters are asked a standard set of demographic questions, such as their age, sex, race and ethnicity, education level and ideology.
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Voters → ask → age
They also are asked to share their views on what they think about the country’s current leadership and direction, how they are assessing the candidates on the ballot, and what they believe are the key issues facing the country, such as crime, the economy, foreign policy, healthcare and immigration.
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they → ask → crime
The questionnaire asks about voters’ choices in races for the Senate and governor, depending on where those contests are happening.
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contests → ask → Senate
This year, California voters will also be asked how they voted on Proposition 40, a proposed one-time tax on billionaires in the state.
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they → ask → state
In addition, participants in the national survey are asked if they voted for the Democratic or Republican candidate in their local House race.
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they → ask → race
This national finding — often called the “generic” House ballot — sheds light on the shape of the race for Congress across the country, but does not include results from specific congressional districts.
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finding → call → districts
None of this information is a replacement for the vote count, and the topline findings – how many voters overall say they supported a specific candidate or party – won’t be reported.
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they → say → candidate
Instead, the survey is designed to provide valuable insight into how specific groups voted, and why.
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groups → design → insight
How does the AP use The Voter Poll?
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AP → use → Poll
The AP Voter Poll will be an integral part of the AP’s coverage of the 2026 election, helping explain voters’ motivations and illuminate how key groups shaped the outcome.
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groups → help → outcome
For example, in the 2025 New Jersey governor’s election, the AP Voter Poll results showed that Democrat Mikie Sherrill won after getting support from about half of white voters in the state and having a strong showing among Black, Hispanic and Asian voters.
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Sherrill → show → voters
…and 5 more, not listed.
The Aporia
