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Apple shows pricey touchscreen laptops, a first for the iPhone maker

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Cite

The Straits Times. (2026, October 28). Apple shows pricey touchscreen laptops, a first for the iPhone maker. The Straits Times. https://www.straitstimes.com/world/united-states/apple-shows-pricey-touchscreen-laptops-a-first-for-the-iphone-maker

Dated from the outlet's own feed. Check the original for its byline.

The Straits Times · collected 2026-10-28 · by The Straits Times

Quick Summary

At an event in Los Angeles on October 28, Apple CEO John Ternus unveiled the company’s first touchscreen MacBook Pro models with OLED displays, marking a significant shift from Apple's previous stance against touchscreens in laptops. The new MacBook Pro is available for pre-order starting October 28 and will go on sale November 6, priced at $2,899 for the base model (14-inch) and up to $4,799 for the highest-end version (16-inch).
Written by AI on 2026-10-29, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Apple unveiled its first-ever touchscreen MacBook Pro on October 28 in Los Angeles, introducing a new OLED display and thinner, lighter design. The company's CEO John Ternus presented the laptops as part of a series of product launches ahead of the holiday shopping season. Available in both 14-inch and 16-inch models, the devices feature a dynamic interface optimized for touch control and are powered by M5 Pro and M5 Max chips. However, the top-tier configurations can cost up to an astronomical $14,549, with significant price increases for storage upgrades alone reaching over $7,000 for 2TB to 16TB options.

Written for “Apple Unveils Touchscreen Laptop” on 2026-11-02, grounded in this article and the 4 other(s) covering the same event.

Story

📰 Apple Unveils Touchscreen Laptop
Technology · 5 article(s) covering the same event. Compare every outlet's account →

Compared with similar articles

This article reads unscored and hedges 7% of its claims. Each row says how that neighbour differs.
The Sydney Morning Herald
Hedges 1 of 22 claims Outlet record 61/100
New York Post
Hedges 1 of 9 claims Outlet record 66/100
Evening Standard
Hedges 1 of 23 claims Outlet record 65/100
New York Post
Hedges 1 of 23 claims Outlet record 66/100
404 Media
Hedges 1 of 47 claims Outlet record 95/100
“Article A describes the unveiling of touchscreen MacBooks by Apple CEO John Ternus at an event in Los Angeles, while Article B is a commentary on Apple's recent product launches and perceived decline.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
14
sentences that state something as happening or true
Uncertain
7%
1 of 14 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
66/100
The Straits Times's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
5
Technology
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-29 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

The Straits Times · 4130 article(s) · 5 correction(s) detected
Running correction rate · 5 correction(s)

Who wrote this

The Straits Times
2668 article(s) here · 1 carrying a prediction
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Also by The Straits Times
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 2668 articles by The Straits Times →

Topics

Apple Los Angeles Mac MacBook Pro iPhone

Subjects

Apple ORG · 13× Ternus PERSON · 4× Los Angeles GPE · 2× Anshel Sag PERSON · 1× John Ternus PERSON · 1× LOS ANGELES - GPE · 1× New York GPE · 1× Steve Jobs PERSON · 1× Tim Cook PERSON · 1× Windows ORG · 1×

Narrative

Apple shows pricey touchscreen laptops, a first for the iPhone maker LOS ANGELES - Apple chief executive officer John Ternus unveiled the company’s first touchscreen MacBooks on Oct 28, abandoning a long-held aversion to the technology as it caps a burst of product launches ahead of the holiday shopping season. Ternus took the stage at an Apple event in Los Angeles and showed a MacBook Pro model with an organic light-emitting diode (OLED) display, playing up the display’s contrast, sharpness and brightness in front of an audience of content creators and creative professionals. He also said the company would return to a glowing logo on the back of the laptops.
framing: assertive · carried by 1 article(s) · first seen 2026-10-29
🔮 Apple shows pricey touchscreen laptops, a first for the iPhone maker LOS ANGELES - Apple chief executive officer John Ternus unveiled the company’s first touchscreen MacBooks on Oct 28, abandoning a long-held aversion to the technology as it caps a burst of product launches ahead of the holiday shopping season. Ternus took the stage at an Apple event in Los Angeles and showed a MacBook Pro model with an organic light-emitting diode (OLED) display, playing up the display’s contrast, sharpness and brightness in front of an audience of content creators and creative professionals. He also said the company would return to a glowing logo on the back of the laptops.
2026-10-29 · The Straits Times
Apple shows pricey touchscreen laptops, a first for the iPhone maker · assertive framing

Claims (14 extracted, 1 hedged)

Apple shows pricey touchscreen laptops, a first for the iPhone maker LOS ANGELES - Apple chief executive officer John Ternus unveiled the company’s first touchscreen MacBooks on Oct 28, abandoning a long-held aversion to the technology as it caps a burst of product launches ahead of the holiday shopping season. Ternus took the stage at an Apple event in Los Angeles and showed a MacBook Pro model with an organic light-emitting diode (OLED) display, playing up the display’s contrast, sharpness and brightness in front of an audience of content creators and creative professionals. He also said the company would return to a glowing logo on the back of the laptops. asserted
company → show → laptops
“Look, we love the Mac, and it’s the reason why so many of us found our way to Apple in the first place. asserted
many → look → place
And the Mac has never been better, and it’s never been stronger,” Ternus said on Oct 28. asserted
Ternus → say → Oct
The event is part of a media blitz filled with new product launches following Ternus – a former Apple hardware veteran – taking over as the company’s new CEO. asserted
Ternus → fill → CEO
He launched a folding iPhone, Duo, at Apple’s Silicon Valley headquarters in September and a smart home hub in New York earlier this month. asserted
He → launch → York
While those products will test new markets for Apple, the Los Angeles event could rekindle an old question: Should Apple put the touchscreens that it made mainstream in iPhones and iPads in its oldest product line? uncertain
it → test → line
Apple executives long resisted the idea, with Steve Jobs saying in 2010 that touchscreens on laptops were “ergonomically terrible” and then-CEO Tim Cook saying in 2012 that such devices would be as pleasing to users as converging a toaster and a refrigerator. asserted
devices → resist → toaster
Before becoming Apple’s CEO, Ternus argued that Apple already made a touchscreen computer with its iPad lineup. asserted
Apple → become → lineup
But touchscreens have been widely available for more than a decade on Windows devices, and with the iPhone nearing its two-decade anniversary, a new generation of buyers expects screens to respond to touch. asserted
screens → near → touch
“I believe they were always wrong on pushing back on touch, and this is the long arm of reality setting in,” said Anshel Sag, an analyst at Moor Insights & Strategy. asserted
Sag → believe → Insights
A key question for Apple is how customers will respond. asserted
customers → respond → Apple
The company has seen an uptick in Mac sales, but much of that growth has been among technology enthusiasts and businesses buying the machines to handle AI tasks on-device. asserted
much → see → device
Apple said on Oct 28 that the new MacBook Pro is available for pre-order starting Oct 28 and would go on sale on Nov 6. asserted
Pro → say → Nov
The new MacBook Pro starts at US$2,899 (S$3,700) for the 14-inch model with the M5 Pro chip, while the highest-end configuration starts at US$4,799 for the 16-inch model with the more powerful M5 Max chip. asserted
configuration → start → chip
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