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Martha Stewart responds to backlash over ‘hungry’ homeless Halloween costume

Read the original at NBC News ↗
Cite

Yang, A. (2026, November 1). Martha Stewart responds to backlash over ‘hungry’ homeless Halloween costume. NBC News. https://www.nbcnews.com/news/us-news/martha-stewart-backlash-homeless-halloween-costume-rcna606837

Dated from the outlet's own feed. Check the original for its byline.

NBC News · collected 2026-11-01 · by Angela Yang

Quick Summary

Martha Stewart addressed criticism over her Halloween costume depicting a "hungry" homeless person on Sunday, stating her intention was not to offend and that she cares about addressing homelessness. The backlash occurred after she shared an Instagram photo as part of a promotion for her candle collection on QVC. Other public figures also faced similar criticism, including content creator McCall DaPron for dressing up her family in costumes related to the assassination of President John F. Kennedy, which many found disrespectful and macabre.
Written by AI on 2026-11-01, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Martha Stewart faced backlash after sharing a photo of herself dressed as a homeless person for Halloween, which she quickly deleted. The 85-year-old lifestyle guru's costume included tattered clothing and makeup to look like dirt on her face, holding a sign that read "I AM HUNGRY HELP ME!!" The image was part of an Instagram carousel promoting candles sold on QVC. Stewart later addressed the controversy, saying she intended to raise awareness about homelessness but never meant to offend anyone. She stated that she cares deeply about combating homelessness and has supported charities in this area for a long time. Despite the criticism, she did not explicitly apologize.

Written for “Martha Stewart Halloween Costume Backlash” on 2026-11-02, grounded in this article and the 4 other(s) covering the same event.
Why this leaning score
The model judged this article politically coded and scored it -0.35, but all 2 of its quote(s) are attributed speech - words the article quotes from someone, not the article's own narration, so the score is not published.
Written under an earlier scoring contract, which gave a paragraph rather than checkable quotes. Re-analysing this article replaces it.
Leaning score withheld for article 121759: attributed speech only · logged 2026-11-01

Story

📰 Martha Stewart Halloween Costume Backlash
Entertainment · 5 article(s) covering the same event. Compare every outlet's account →

Compared with similar articles

This article reads unscored and hedges 0% of its claims. Each row says how that neighbour differs.
The Sydney Morning Herald
Hedges 1 of 27 claims Outlet record 61/100
Fox News
Hedges 2 of 23 claims Outlet record 69/100
New York Post
⚖️ Leans left Hedges 2 of 14 claims Outlet record 66/100
New York Post
Hedges 0 of 8 claims Outlet record 66/100
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
24
sentences that state something as happening or true
Uncertain
0%
0 of 24 hedged ("reportedly", "may", "according to")
Leaning
withheld
no quote in the article backed the model's score
Publisher signals
60/100
NBC News's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
5
Entertainment
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-11-01 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

NBC News · 1985 article(s) · 1 correction(s) detected
Running correction rate · 1 correction(s)

Who wrote this

Angela Yang
11 article(s) here · 0 carrying a prediction
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Also by Angela Yang
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 11 articles by Angela Yang →

Topics

America Instagram NBC News Orange County QVC

Subjects

DaPron PERSON · 4× Instagram ORG · 3× Stewart PERSON · 3× Jackie Kennedy PERSON · 2× John F. Kennedy PERSON · 2× QVC ORG · 2× America GPE · 1× Martha Stewart PERSON · 1× McCall DaPron PERSON · 1× NBC News ORG · 1×

Narrative

She added that homelessness “continues to remain one of America’s greatest challenges and ongoing crises, something that I care deeply about and I have spent a significant amount of time and effort supporting charities that combat this ongoing social epidemic.”
framing: assertive · carried by 1 article(s) · first seen 2026-11-01

Claims (24 extracted, 0 hedged)

Martha Stewart on Sunday responded to backlash about her Halloween costume, saying she was “distressed” to learn that her outfit, which depicted a “hungry” homeless person, had caused offense. asserted
which → respond → offense
Stewart, who built a lifestyle empire around cooking and home entertainment, shared a photo of herself in tattered clothing, holding a clipboard that read, “I AM HUNGRY HELP ME!!” asserted
I → build → ME
She posed with a tired expression and makeup meant to look like dirt on her face. asserted
She → pose → face
The photo was the third slide in an Instagram carousel promoting her candle collection on QVC. asserted
photo → promote → QVC
“My QVC candles are perfect for Halloween!!!” she wrote in the caption. asserted
she → write → caption
The post was removed shortly afterward, but the costume and backlash continued to circulate elsewhere online. asserted
costume → remove → ?
Many interpreted the costume as mocking the poor, and some called it “out of touch” and “dystopian.” asserted
some → interpret → touch
“I am distressed that my Halloween costume yesterday, which was intended to bring more awareness to the very serious subject of homelessness, has offended people, which was never my intention,” Stewart said Sunday in a statement to NBC News. asserted
Stewart → intend → News
She added that homelessness “continues to remain one of America’s greatest challenges and ongoing crises, something that I care deeply about and I have spent a significant amount of time and effort supporting charities that combat this ongoing social epidemic.” asserted
that → add → epidemic
“I am committed to continuing to make a difference,” she said. asserted
she → commit → difference
Stewart wasn’t the only public figure to draw criticism over a Halloween costume. asserted
Stewart → draw → costume
Content creator McCall DaPron, who is slated to star in the upcoming Orange County spinoff of “The Secret Lives of Mormon Wives,” faced similar backlash over the weekend for her family’s costumes. asserted
who → slat → costumes
In a since-deleted Instagram post, DaPron wore an all-pink blazer and skirt with a matching pillbox hat, the outfit that Jackie Kennedy wore the day her husband, President John F. Kennedy, was assassinated. asserted
husband → delete → that
DaPron held a bouquet of red roses as she posed beside her husband, Kirk DaPron, who dressed as John F. Kennedy. asserted
who → hold → Kennedy
Two of their children were dressed as Caroline Kennedy and John F. Kennedy Jr., and two others as Secret Service agents. “Happy Halloween 🩷The Kennedy’s,” DaPron wrote in the caption before removing the post. asserted
DaPron → dress → post
Commenters on one Reddit discussion thread called the costume “gross” and “disrespectful.” asserted
Commenters → call → costume
“I’ve seen this costume a few times. asserted
I → see → costume
Jackie O was a fashion icon and this is her most recognizable outfit,” one user wrote in the thread. asserted
user → write → thread
“It’s pretty macabre. asserted
It → ’ → ?
Including the children is really f-----g weird.” asserted
Including → include → children
Representatives for DaPron did not immediately respond to a request for comment. asserted
Representatives → respond → comment
The reaction recalls the outrage that actor and model Julia Fox sparked last year when she dressed as Jackie Kennedy in the bloodstained suit. asserted
she → recall → suit
Fox defended her decision, writing in an Instagram post that she wore the outfit “not as a costume, but as a statement. asserted
she → defend → statement
When her husband was assassinated, she refused to change out of her bloodstained clothes.” asserted
she → assassinate → clothes
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