The Aporia · Real Madrid’s Kylian Mbappe ends Nike partnership to join Swiss brand On

Kylian Mbappe has ended his long partnership with Nike to join Swiss sportswear brand On. In a statement on Friday, On announced its entry into the football market by signing Mbappe, who praised the opportunity to create something new that will impact future football. The company did not disclose the financial details of the contract but plans to launch its first football boots next year. This move is significant as it marks Nike’s loss of one of their top ambassadors in football, following recent similar departures by other players like Lamine Yamal.

Written by AI on 2026-09-18, from this article's own text only (the story summary below draws on all the coverage).

Story summary

Kylian Mbappe, captain of the French national soccer team and a 2018 World Cup winner, has ended his two-decade partnership with Nike to join Swiss sportswear brand On. The move marks On's entry into football, with plans to launch its first football boots in 2027. Mbappe praised the opportunity to build something new for the future of the game. Additionally, former France star Thierry Henry has been appointed as On’s football director. Founded in 2010, On, which counts tennis great Roger Federer among its shareholders, aims to grow its presence in football and the Americas, where it already generates more than half of its revenue. Mbappe's switch is a significant loss for Nike, the world's largest sportswear company, amid increasing competition from newer brands.

Written for “Mbappe Leaves Nike For On” on 2026-11-04, grounded in this article and the 1 other(s) covering the same event.

📰 Mbappe Leaves Nike For On

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Soccer star Kylian Mbappe ditches Nike after 20 years to sign with Roger Federer-backed On Same event

New York Post

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The 2018 World Cup winner and all-time leading scorer in the tournament’s history with 22 goals had gradually emerged as Nike’s foremost football ambassador, succeeding Portuguese great Cristiano Ronaldo, who at 41 is approaching the end of his playing career.

framing: assertive · carried by 1 article(s) · first seen 2026-09-18

🔮 “From the beginning, what drew me to On was the opportunity to build something entirely new together that will help shape tomorrow’s game,” said Mbappe.

2026-09-18 · Al Jazeera

Real Madrid’s Kylian Mbappe ends Nike partnership to join Swiss brand On · assertive framing

France captain Kylian Mbappe has signed with Swiss sportswear brand On, ending a long association with Nike that stretches back to the start of his career, the company has announced. asserted

company → sign → career

“Today, Swiss sportswear brand On announces its entry into football alongside football champion Kylian Mbappe, marking the beginning of the brand’s journey into the world’s biggest sport,” read a company statement on Friday. asserted

statement → announce → Friday

On also announced that 1998 World Cup winner Thierry Henry had been appointed its football director. asserted

Henry → announce → ?

The company plans to launch its first football boots next year. asserted

company → plan → boots

“From the beginning, what drew me to On was the opportunity to build something entirely new together that will help shape tomorrow’s game,” said Mbappe. asserted

Mbappe → draw → game

On, which is making a major move into the football market with the signing of Mbappe, did not disclose the value of his contract. asserted

which → make → contract

Founded in 2010 and previously focused on running and tennis footwear, On counts tennis great Roger Federer among its shareholders. asserted

On → found → shareholders

Federer also left Nike towards the end of his playing career to join the Zurich-based company. asserted

Federer → leave → company

Mbappe’s departure is a blow to Nike, the world’s largest sportswear company, which had been involved with the Real Madrid forward since 2006 and made him one of the leading faces of its football business. asserted

him → involve → business

who → lead → career

His exit follows that of Lamine Yamal, a recent World Cup winner with Spain, who swapped Nike for Adidas in 2024. asserted

who → follow → 2024

Nike retains under contract several of football’s biggest stars, including Norway striker Erling Haaland and Brazil forward Vinicius Junior. asserted

Nike → retain → Haaland

Real Madrid’s Kylian Mbappe ends Nike partnership to join Swiss brand On

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