The Aporia · Soccer star Kylian Mbappe ditches Nike after 20 years to sign with Roger Federer-backed On

Soccer star Kylian Mbappe ditches Nike after 20 years to sign with Roger Federer-backed On

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Reuters. (2026, September 18). Soccer star Kylian Mbappe ditches Nike after 20 years to sign with Roger Federer-backed On. New York Post. https://nypost.com/2026/09/18/business/kylian-mbappe-leaves-nike-for-roger-federer-backed-on/

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Kylian Mbappe, a French soccer star and Nike endorser since 2006, has switched to Swiss sportswear company On, which is backed by tennis legend Roger Federer. The undisclosed deal includes both cash and equity components for Mbappé as On aims to expand into football with plans to launch its first boots in 2027. This move adds to Nike's pressure from newer brands entering the global sportswear market, highlighting the shifting dynamics between established giants like Nike and emerging competitors such as On.

Written by AI on 2026-09-18, from this article's own text only (the story summary below draws on all the coverage).

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Story summary

Kylian Mbappe, captain of the French national soccer team and a 2018 World Cup winner, has ended his two-decade partnership with Nike to join Swiss sportswear brand On. The move marks On's entry into football, with plans to launch its first football boots in 2027. Mbappe praised the opportunity to build something new for the future of the game. Additionally, former France star Thierry Henry has been appointed as On’s football director. Founded in 2010, On, which counts tennis great Roger Federer among its shareholders, aims to grow its presence in football and the Americas, where it already generates more than half of its revenue. Mbappe's switch is a significant loss for Nike, the world's largest sportswear company, amid increasing competition from newer brands.

Written for “Mbappe Leaves Nike For On” on 2026-11-04, grounded in this article and the 1 other(s) covering the same event.

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Real Madrid’s Kylian Mbappe ends Nike partnership to join Swiss brand On Same event

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Claims (10 extracted, 0 hedged)

French soccer star Kylian Mbappe has ended a two-decade relationship with Nike to join fast-growing Swiss sportswear brand On, giving the Roger Federer-backed company a marquee name for its push into football and handing the US giant another high-profile defection to a rising rival. asserted

Mbappe → end → rival

The financial terms of the deal have not been disclosed, though On said that the structure includes both cash and equity components, without providing further details. asserted

structure → disclose → details

The move underlines On’s ambitions to expand beyond running and tennis into football, where it plans to launch its first boots in 2027 and has brought in former France star Thierry Henry as director of football. asserted

it → underline → football

It adds to pressure on Nike, which has recently lost other high-profile players to rivals as newer brands make inroads into the global sportswear market. asserted

brands → add → market

Mbappé’s move to On ends a relationship between the French national team captain and Nike that dates back to 2006 when he was 9 years old, and comes on the heels of Nike’s loss of recent World Cup winner Spain’s Lamine Yamal to Adidas. “We are proud of what we achieved together on and off the pitch. asserted

we → end → pitch

As he moves into the next phase of his career, we wish him continued success for what comes next,” Nike said in a statement. asserted

Nike → move → statement

His exit comes despite Nike’s foothold in France, where the company has secured an extension to the French national team’s long-running kit-supply agreement until 2033-34. On’s US-listed shares briefly gained as much as 5% in premarket trading before turning flat, while Nike shares were little changed, indicating the news had limited impact on investors. On is looking for growth in the Americas, which account for more than half of its revenue. asserted

which → come → revenue

Nike had increasingly leaned on Mbappé as one of the sport’s leading global ambassadors, as soccer star Cristiano Ronaldo enters the latter stage of his career. asserted

Ronaldo → lean → career

The 2018 World Cup winner was a centerpiece of Nike’s football marketing at this year’s FIFA World Cup, most recently receiving signature editions of its Mercurial boots. “Once again it (football) has led me to one of the biggest changes in my life. asserted

it → receive → life

Now, I find myself surrounded by innovators who dream of the same things I do,” Mbappé said on his social media accounts. asserted

Mbappé → find → accounts

Soccer star Kylian Mbappe ditches Nike after 20 years to sign with Roger Federer-backed On

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Claims (10 extracted, 0 hedged)