The Aporia
Martinez, V. (2026, September 19). New Lakers ownership plans to reach $30 billion valuation within the decade. New York Post. https://nypost.com/2026/09/18/sports/new-lakers-ownership-plans-to-reach-30-billion-valuation-within-the-decade/
Martinez, Valentina. “New Lakers ownership plans to reach $30 billion valuation within the decade.” New York Post, 19 Sept. 2026, https://nypost.com/2026/09/18/sports/new-lakers-ownership-plans-to-reach-30-billion-valuation-within-the-decade/.
Martinez, Valentina. “New Lakers ownership plans to reach $30 billion valuation within the decade.” New York Post, September 19, 2026. https://nypost.com/2026/09/18/sports/new-lakers-ownership-plans-to-reach-30-billion-valuation-within-the-decade/.
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The Los Angeles Lakers were recently sold for a record-breaking $12.5 billion to a new ownership group led by Joshua Kushner and former Disney CEO Bob Iger. Thrive Capital, an investment firm managed by Kushner, plans to increase the team's valuation to at least $30 billion within the next decade through aggressive financial strategies. These include expanding the franchise internationally and leveraging new media rights opportunities. Currently, the Lakers are expected to generate around $681 million in revenue in 2026, with ticketing and media rights contributing significantly to this income. The ownership group predicts that revenue will grow to at least $1.6 billion by 2037, assuming a doubling of TV and streaming rights' value. This ambitious plan aims to transform the Lakers into one of the most valuable sports franchises globally, surpassing their current status as already lucrative.