The Fairmont Jasper Park Lodge is one of those properties that attracts repeat guests, then the children and grandchildren of those repeat guests.
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that → attract → guests
The 283-hectare resort in the Canadian Rockies combines one of the country’s best golf courses with the yesteryear romance of log cabin accommodation, riverside and lakefront views and a spectacular World Heritage location.
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resort → combine → accommodation
Lush hanging baskets filled with flowers, perfectly placed adirondack chairs, picnic tables, and benches built for two dot the manicured lawns, contrasting against a rugged backdrop.
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baskets → fill → backdrop
Buggies whisk guests to and from the main lodge where a roaring fireplace invites sociability.
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fireplace → whisk → sociability
He adored the resort so much, they named a cabin after him.
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they → adore → him
Crosby died in 1977 but were he still alive, he could have returned in the recent past to find very little had changed.
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little → die → past
Even though a $100 million renovation has just been unveiled at the property, would Bing still recognise it?
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Bing → unveil → it
Moreover, would those repeat guests who have called it their happy place for years still find their bliss?
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who → call → bliss
The renovation was designed to make the answer a resounding “yes”.
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answer → design → ?
After all, this kind of challenge has confronted the resort before.
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kind → confront → resort
The property traces its origins to Tent City, a humble collection of accommodations established on the shores of Lac Beauvert in 1915.
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property → trace → 1915
Canadian National Railways acquired the site and opened Jasper Park Lodge in 1922, replacing the “tents” with log cabin accommodation spread through the forest, rather than concentrating guests in a single grand railway hotel as was the case with its other properties.
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Railways → acquire → properties
In 1952, the resort suffered its greatest setback when the original Main Lodge was destroyed by fire.
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Lodge → suffer → fire
A replacement lodge opened the following year.
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lodge → open → ?
It stands today.
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It → stand → ?
The fires that ravaged Jasper in 2024 came to the very doorstep of the resort but, thanks largely to the golf course sprinkler system, it was spared.
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it → ravage → system
The resort did have a comprehensive restoration in the 1990s, the addition of the Fairmont Spa in 2010 and further guest room renovations completed during the following decade.
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resort → have → decade
None, however, approached the scale of the latest $100 million investment.
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None → approach → investment
More than 330 guestrooms, suites and Signature Cabins have been refurbished, alongside the Main Lodge, restaurants, public spaces and arrival experience.
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guestrooms → refurbish → Lodge
The design draws heavily on the surrounding landscape.
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design → draw → landscape
Timber, stone, leather and natural fabrics feature throughout, while colours reference the forests, lakes and mountains beyond the windows.
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colours → feature → windows
The Main Lodge has a new restaurant, The Barbicon, created around the building’s Tyndall stone fireplace – a 1953 feature retained.
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Lodge → have → fireplace
The same balance extends across the wider resort.
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balance → extend → resort
Guest accommodation has been modernised, but the familiar pattern of cabins scattered among the lawns and pines remains unchanged.
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pattern → modernise → lawns
Some overlook the Athabasca River or Lac Beauvert.
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Some → overlook → River
Many returning visitors request the same cabin or the same part of the property each time they visit.
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they → return → property
That loyalty inevitably shaped the project.
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loyalty → shape → project
The result is a resort that feels contemporary without abandoning the qualities that made it one of Canada’s best-known mountain retreats.
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it → feel → retreats
As for the Crosby Cabin, with its views across the Athabasca River towards dramatic sunsets, the log walls remain, as does the wood-burning stove, front lattice windows and doors, and the simple outdoor furniture on the stone patio.
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stove → remain → patio
New flooring, updated furnishings and contemporary fittings bring it into the realm of 21st-century luxury, without changing its personality.
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flooring → bring → personality
Bing Crosby himself would no doubt approve.
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Crosby → approve → ?
The Aporia
