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Krispy Kreme takes aim at Costco with new churro treat

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Cite

Weiss, A. (2026, September 21). Krispy Kreme takes aim at Costco with new churro treat. New York Post. https://nypost.com/2026/09/21/lifestyle/krispy-kreme-takes-aim-at-costco-with-new-churro-treat/

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

New York Post · collected 2026-09-21 · by Aurielle Weiss

Quick Summary

Krispy Kreme is introducing Churro Doughnut Dots in response to Costco's recent return of a twisted churro treat, which has received mixed reviews from customers due to its higher price and texture issues. Each order of Krispy Kreme’s new offering consists of eight cinnamon sugar-coated dough bites that can be paired with a dulce de leche dipping sauce. The Churro Dots are part of Krispy Kreme's fall lineup, which also includes other seasonal flavors like Pumpkin Spice Cake Doughnut and Biscoff Cookie Butter Doughnut. The rollout begins on September 22 across all in-store and online channels.
Written by AI on 2026-09-21, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Krispy Kreme is launching a new treat called Churro Doughnut Dots to compete with Costco's popular churros. Each order of Churro Dots contains eight cinnamon sugar-coated dough bites and can be dipped in dulce de leche sauce. Krispy Kreme introduced the product on September 22, available for a limited time through its stores, drive-thru, and online app. The treat is priced at $1 more than when it first debuted, making it costlier now compared to its initial launch price of $1. Customers have criticized Costco's churros as "too bready," prompting some to try Krispy Kreme’s version instead.

Written for “Krispy Kreme Competes With Costco” on 2026-11-04, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Krispy Kreme Competes With Costco
Other · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
18
sentences that state something as happening or true
Uncertain
6%
1 of 18 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
66/100
New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Other
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-21 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

New York Post · 16647 article(s) · 36 correction(s) detected
Running correction rate · 36 correction(s)

Who wrote this

Aurielle Weiss
36 article(s) here · 1 carrying a prediction
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Also by Aurielle Weiss
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 36 articles by Aurielle Weiss →

Topics

Churro Churro Dots Churro Doughnut Dots Costco Krispy Kreme

Subjects

Costco ORG · 4× Krispy Kreme ORG · 4× Instagram ORG · 1× Krispy Kreme’s ORG · 1× North Carolina GPE · 1×

Narrative

The anger is over two major factors, this Twisted Churro is now 50% more expensive — it was just $1 when it first debuted in stores — and the stick of fried dough has been described by members as “too bready.”
framing: assertive · carried by 1 article(s) · first seen 2026-09-21
🔮 So, for customers looking for an easily poppable churro, with light and airy dough — it may be worth sticking it to the man and trying the Krispy Kreme version.
2026-09-21 · New York Post
Krispy Kreme takes aim at Costco with new churro treat · assertive framing

Claims (18 extracted, 1 hedged)

Move over Costco, Krispy Kreme is coming for your churro groupies. asserted
Kreme → move → groupies
Krispy Kreme is taking on fall with a brand new debut — Churro Doughnut Dots. asserted
Kreme → take → debut
The new, poppable treat is made with its signature light and airy dough and tossed in a cinnamon and sugar coating. asserted
treat → make → coating
Each order of Churro Dots comes with eight cinnamon sugar-coated bites — and saucy donut lovers can dunk the sugary balls of dough into a delicious dulce de leche dipping sauce. asserted
lovers → come → sauce
The North Carolina-based donut chain is rolling out the Dots for a limited time only, starting on Sept. 22. asserted
chain → base → Sept.
Sweet eaters can scoop them up in-store, via drive-thru and for pickup or delivery through Krispy Kreme’s app and website. asserted
eaters → scoop → app
Krispy Kreme has added the Churro Dots to its returning fall line-up — which launched back in August — where customers can also score the Pumpkin Spice Cake Doughnut and the Biscoff Cookie Butter Doughnut. asserted
customers → add → Doughnut
Two new treats were also added — the Maple Cheesecake Doughnut and the Cafe Mocha Doughnut. asserted
treats → add → ?
To wash it all down, the fall flavors are also joined by the classic coffee flavors — the Pumpkin Spice Latte, Pumpkin Spice Coffee and the Apple Crisp Latte. asserted
flavors → wash → flavors
The churro addition comes shortly after Costco announced it was bringing back its Churro to the popular food court. asserted
it → come → court
The popular pastry was replaced by the Double Chocolate Chunk Cookie two years ago. asserted
pastry → replace → Cookie
However, customers were in for a real surprise as the warehouse giant didn’t resurrect the original prodigal pastry — it’s a literal twist on the fan favorite. asserted
it → resurrect → favorite
Costco added the $1.49 Twisted Churro, which apparently lacks the satisfying crunch of the OG Costco dessert. asserted
which → add → dessert
The move caused a real stir with some members, who claimed the chain brought back the wrong one. asserted
chain → cause → one
“You brought back the WRONG CHURRO,” blasted one disappointed shopper on Instagram. asserted
shopper → bring → Instagram
“We said churro, not twisted churro,” another whined, adding nose-blowing and crying emojis. asserted
another → say → emojis
The anger is over two major factors, this Twisted Churro is now 50% more expensive — it was just $1 when it first debuted in stores — and the stick of fried dough has been described by members as “too bready.” asserted
stick → debut → members
So, for customers looking for an easily poppable churro, with light and airy dough — it may be worth sticking it to the man and trying the Krispy Kreme version. uncertain
it → look → version
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