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How Elon Musk could boost Ari Emanuel’s book sales — but anger his left-wing friends

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How Elon Musk could boost Ari Emanuel’s book sales — but anger his left-wing friends. (2026, September 21). New York Post. https://pagesix.com/2026/09/21/hollywood/how-elon-musk-could-boost-ari-emanuels-book-sales-but-anger-his-left-wing-friends/

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New York Post · collected 2026-09-21 · by mliss1578

Quick Summary

Ari Emanuel's memoir "Roll the Calls" is set to release Tuesday, with blurbs from notable figures like Kara Swisher and Arianna Huffington. Elon Musk has been promoting the book on X, potentially boosting sales but possibly upsetting Emanuel's liberal friends due to Musk's controversial stances. The New York Times posted a review over the weekend highlighting Emanuel's decision to drop Donald Trump as a client while acknowledging his friendship with right-wing figures like Elon Musk and Dana White.
Written by AI on 2026-09-21, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Elon Musk has been promoting Ari Emanuel's memoir "Roll the Calls," set for release on Tuesday, through posts on X (formerly Twitter). Musk's support includes sharing a link to pre-order the book and reposting promotional content. The book features blurbs from notable figures such as Kara Swisher, Arianna Huffington, Walter Isaacson, and Rick Rubin but notably lacks an endorsement from Elon Musk himself despite his promotion efforts. A publishing source highlighted that Musk's backing can significantly boost sales, citing a previous instance where Gad Saad's "Suicidal Empathy" became a No. 1 best-seller due to Musk’s X post. However, Musk’s support of Emanuel could anger some of his left-wing followers given Emanuel’s business ties and past decisions, such as letting go of Donald Trump as a client when the latter took office.

Written for “Elon Musk And Politics” on 2026-11-03, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Elon Musk And Politics
Politics · 1 article(s) covering the same event.

Compared with similar articles

This article reads unscored and hedges 5% of its claims. Each row says how that neighbour differs.
NBC News
⚖️ Leans left Hedges 1 of 45 claims Outlet record 60/100
“The articles discuss different topics - one about Elon Musk promoting Ari Emanuel's book and the other about Republicans losing an edge with voters.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
19
sentences that state something as happening or true
Uncertain
5%
1 of 19 hedged ("reportedly", "may", "according to")
Leaning
withheld
no quote in the article backed the model's score
Publisher signals
66/100
New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Politics
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-21 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

New York Post · 16258 article(s) · 35 correction(s) detected
Running correction rate · 35 correction(s)

Who wrote this

No reporter is named on this article, beyond the feed's “mliss1578”.

Topics

HuffPost Times WME Group Warner Bros. the New York Times

Subjects

Emanuel PERSON · 9× Musk PERSON · 9× Times ORG · 4× David Ellison PERSON · 2× Warner Bros. ORG · 2× Ari Emanuel‘s PERSON · 1× Benjamin Franklin PERSON · 1× Kara Swisher PERSON · 1× Rick Rubin PERSON · 1× Walter Isaacson PERSON · 1×

Narrative

The takeaways were mostly of the business variety — and the Times reported that Emanuel let Donald Trump go as a client when the former “Apprentice” star first took office, and writes of the decision: “I tell him I’ve never dropped a client with such ease.
framing: assertive · carried by 1 article(s) · first seen 2026-09-21
🔮 (Musk also just promoted another tome: A book by his model mom, Maye Musk, titled “Timeless.”)

Claims (19 extracted, 1 hedged)

Ari Emanuel‘s memoir “Roll the Calls,” out Tuesday, includes blurbs by music whiz Rick Rubin, Benjamin Franklin biographer Walter Isaacson, podcaster Kara Swisher and HuffPost founder Arianna Huffington. asserted
memoir → roll → Rubin
One influential name who’s not on the jacket, but has been pushing the tome, is the uberagent’s controversial pal, Elon Musk. asserted
who → ’ → tome
Musk has promoted the book on X by posting an Aug. 22 appeal by Emanuel to pre-order the book with the caption, “Truth is better than fiction.” asserted
Truth → promote → fiction
Musk also big-upped Emanuel’s book on Aug. 24 by reposting a promo clip that showed the WME Group CEO meeting with his client Bob Odenkirk at a recording studio when the “Better Call Saul” star was narrating the audiobook. asserted
star → up → audiobook
Emanuel is also appearing in a series of Q&As for the book nationally that are being moderated by liberal pundits Swisher, David Axelrod and Rachel Maddow. asserted
that → appear → Swisher
A publishing source pointed out that a rare book endorsement from Musk can lead to increased sales. asserted
endorsement → point → sales
“The only other time in recent memory that Musk actively promoted a book on X was for Gad Saad‘s ‘Suicidal Empathy: Dying To Be Kind,’ which was a No. 1 best-seller in no small part thanks to Musk.” asserted
which → promote → Musk
The book was promoted by Musk in an X post about six weeks before its release. asserted
book → promote → release
(Musk also just promoted another tome: A book by his model mom, Maye Musk, titled “Timeless.”) asserted
Musk → promote → mom
But the source mused of Ari’s Elon connection: “I wonder how these endorsers feel about sharing an endorsement with… [Musk], since the others would be horrified to be aligned with him on anything.” asserted
others → muse → anything
But the New York Times posted a review on Sunday, plus a piece called, “5 Takeaways From Ari Emanuel’s Memoir.” asserted
Times → post → Memoir
The takeaways were mostly of the business variety — and the Times reported that Emanuel let Donald Trump go as a client when the former “Apprentice” star first took office, and writes of the decision: “I tell him I’ve never dropped a client with such ease. asserted
I → report → ease
And I tell him I didn’t vote for him.” asserted
I → tell → him
But when it comes to his brofest with Musk — and another right-wing fixture, UFC boss Dana White — Emanuel apparently writes, according to the Times: “I can’t have beef with half my friends. uncertain
I → come → friends
I can’t hate half my country.” asserted
I → hate → country
The Times also reported in its takeaways that the book details Emanuel’s feud with Jeffrey Katzenberg, but doesn’t mention Emanuel’s CAA rival Bryan Lourd or any studio heads, including Paramount Skydance boss David Ellison. asserted
book → report → Ellison
Despite getting a first look at the book — after Puck also posted a sneak peek last week — the Times had a howler, reporting, “Also omitted is David Ellison, even though Mr. Ellison has been advising Mr. Emanuel on his acquisition of Warner Bros.” asserted
Ellison → get → Bros.
(The Gray Lady corrected the piece last night.) asserted
Lady → correct → piece
If Emanuel was actually buying Warner Bros., that would be one of the book’s bigger revelations! asserted
that → buy → revelations
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