The Aporia
Hoffman, L. (2026, September 22). Fintech startups that hated banks are now becoming them. Semafor. https://www.semafor.com/article/09/22/2026/fintech-startups-that-hated-banks-are-now-becoming-them
Hoffman, Liz. “Fintech startups that hated banks are now becoming them.” Semafor, 22 Sept. 2026, https://www.semafor.com/article/09/22/2026/fintech-startups-that-hated-banks-are-now-becoming-them.
Hoffman, Liz. “Fintech startups that hated banks are now becoming them.” Semafor, September 22, 2026. https://www.semafor.com/article/09/22/2026/fintech-startups-that-hated-banks-are-now-becoming-them.
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In 2016, SoFi proclaimed the beginning of a "bankless world" with ads expressing disdain for traditional banks. However, SoFi, along with other fintech startups like Klarna, PayPal, and Robinhood, have now transformed into banking entities, reflecting a significant shift in their business strategies. For instance, Chime recently announced its acquisition of a bank, and Revolut has applied for a banking license. Initially, these companies viewed traditional banks with contempt but are now embracing banking to access cheaper funding sources necessary for the lucrative lending business. This move is driven by the desire to cater to younger tech-savvy customers who are transitioning from using services like YOLO brokerage and crypto trading towards more mature financial products such as mortgages.