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Will Trump's AI rebrand as 'super intelligence' catch on?

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Cite

Hays, K., & Chia, O. (2026, September 23). Will Trump's AI rebrand as 'super intelligence' catch on? BBC News. https://www.bbc.co.uk/news/articles/cqy4z9pv4w0po?at_medium=RSS&at_campaign=rss

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

BBC News · collected 2026-09-23 · by Kali Hays, Osmond Chia

Quick Summary

US President Donald Trump announced during a speech at the United Nations General Assembly that artificial intelligence should be renamed as “super intelligence” or SI. Following a poll on his Truth Social platform where followers voted on potential names for AI, super intelligence won out. Experts argue that this term is typically used to refer to more advanced and self-improving systems, which makes Trump's rebranding misleading given current technological capabilities. Some of Trump’s aides have already adopted the new terminology, but industry experts doubt its widespread adoption due to the specific connotations associated with “super intelligence.”
Written by AI on 2026-09-23, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

As of September 2026, President Donald Trump told reporters that the U.S. is "hopefully toward the end" of its ongoing war with Iran, which began on February 28 and has lasted for seven months. Despite this hopeful statement, there are no clear timelines or significant de-escalation efforts in sight. The conflict continues to disrupt global oil supplies through the Strait of Hormuz, pushing up oil prices to over $108 per barrel. Additionally, Iran's foreign minister is under pressure from China and international concerns to reopen the strait and return to a previous interim peace deal with the U.S.

Meanwhile, tensions have escalated beyond Iran into Yemen, where Houthi rebels, aligned with Iran, pose significant threats near the Red Sea, complicating efforts at regional stability. The conflict has also drawn in other nations such as Saudi Arabia, which is offering extra crude oil through Oman to ease supply disruptions and stabilize oil prices.

At the United Nations General Assembly, Trump further alarmed global leaders by threatening to "annihilate" Iran if necessary, raising concerns about the potential for catastrophic outcomes involving nuclear weapons. This rhetoric contrasts sharply with past U.S. presidents who emphasized caution regarding such extreme measures. Despite these challenges, there is an urgent need for multilateral solutions and effective engagement through international bodies like the UN to address ongoing conflicts and crises around the world.

Written for “Trump's UN Speech Controversies” on 2026-10-31, grounded in this article and the 206 other(s) covering the same event.

Story

📰 Trump's UN Speech Controversies
Politics · 207 article(s) covering the same event. See how they differ ↓

Compared with similar articles

This article reads unscored and hedges 7% of its claims. Each row says how that neighbour differs.
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⚖️ Leans strongly right Hedges 1 of 23 claims Outlet record 66/100
The Independent
⚖️ Leans right Hedges 3 of 18 claims Outlet record 59/100
The Hindu
⚖️ Leans right Hedges 0 of 4 claims Outlet record 60/100
BBC News
Hedges 0 of 7 claims Outlet record 69/100
New York Post
Hedges 0 of 15 claims Outlet record 66/100
CBS News
Hedges 0 of 1 claims Outlet record 66/100
South China Morning Post
Hedges 0 of 4 claims Outlet record 64/100
Daily Mail
⚖️ Leans right Hedges 3 of 38 claims Outlet record 68/100
Fox News
Hedges 0 of 32 claims Outlet record 70/100
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
28
sentences that state something as happening or true
Uncertain
7%
2 of 28 hedged ("reportedly", "may", "according to")
Leaning
withheld
no quote in the article backed the model's score
Publisher signals
69/100
BBC News's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
207
Politics
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-23 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

BBC News · 4716 article(s) · 6 correction(s) detected
Running correction rate · 6 correction(s)

Who wrote this

Kali Hays
28 article(s) here · 1 carrying a prediction
🔮 But investors appeared dismayed at the impacts these plans are having on the ability of each to keep growing their core lines of business.
2026-10-29 · assertive framing · Wall Street's AI fears slash Google value by $500bn
🔮 Then Trump waived certain sanctions against Russia that were set to take effect.
🔮 "Do I think it would be a good idea?
🔮 When complete, the 26-building structure will take up more than a square mile in her neighbourhood and maintain 782 diesel-powered generators.
🔮 The US government will not process any new or pending Permanent Labor Certification Program (PERM) applications from Microsoft or the seven other companies, Secretary of Labor Keith Sonderling said during the same conference.
🔮 When OpenAI this summer released what it called ChatGPT for Teens, external, it said users identified as being between the ages of 13 and 17 would be opted into "features to promote healthy use and additional controls for parents".
🔮 Secretary of Defence Pete Hegseth labelled Anthropic a supply chain risk in February, and announced that the Pentagon would stop using it by late August.
🔮 "You just give your dot a responsibility... and your dots will just get to work and keep working," Altman added.
🔮 - Published OpenAI said Friday it had alerted "dozens" of global institutions that their websites may have been impacted by its AI agents acting improperly.
🔮 The announcement is Trump's latest rebranding move after he had the names of Lake Ontario and the Gulf of Mexico changed on US maps and federal communications. "From this point forward, all of United States' documents, and hopefully the world's, will be changed to use the more accurate term 'super' as opposed to 'artificial'.
Also by Kali Hays
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 28 articles by Kali Hays →
Osmond Chia
36 article(s) here · 1 carrying a prediction
🔮 The company said as part of a series of alerts online that all deposits and withdrawals are temporarily suspended while its teams conduct security checks and that the firm will "cover all losses".
🔮 On Monday, the Windows developer said it would offer voluntary buyouts to around 60,000 of its workers to cut costs as it pours billions of dollars into artificial intelligence (AI).
🔮 - Published Apple says it will replace iPhone Duo handsets that have developed problems with their screens just days after the highly-anticipated smartphone went on sale.
🔮 Most people may not have heard of PHP - short for PHP: Hypertext Preprocessor - but they most certainly interact with it daily.
🔮 Asked on Tuesday whether a merger would be a good idea, Musk was clear: "Yes."
2026-10-21 · assertive framing · Why does Elon Musk want to merge Tesla and SpaceX?
🔮 The figures were reportedly revealed by the Claude-developer as it briefed prospective investors on Wednesday at its headquarters in San Francisco as it lays the groundwork for what is expected to be a blockbuster share sale by the end of the year.
🔮 Technology holding company Ithaca could announce a deal to buy the Texas-based firm as early as this week, according to the Wall Street Journal.
🔮 - Published Artificial intelligence (AI) data centre company Firmus has scrapped its plans for what would have been one of Australia's biggest-ever stock market listings.
🔮 The tech giant estimates that its operating profit for the three months to the end of September will jump to 107.4tn won (£61bn; $80bn), its fourth quarter in a row of record earnings.
2026-10-08 · assertive framing · AI chip boom pushes Samsung profits to record $80bn
🔮 - Published US President Donald Trump says he has created a new task force focused on artificial intelligence, which will be led by Director of National Intelligence Jay Clayton.
Also by Osmond Chia
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 36 articles by Osmond Chia →

Topics

BBC New York Truth Social United States' the United Nations General Assembly

Subjects

Trump PERSON · 11× China GPE · 2× BBC ORG · 1× Donald Trump PERSON · 1× New York GPE · 1× Nick Bostrom PERSON · 1× Simon Coghlan PERSON · 1× Truth Social ORG · 1× United States' GPE · 1× the United Nations General Assembly ORG · 1×

Narrative

The announcement is Trump's latest rebranding move after he had the names of Lake Ontario and the Gulf of Mexico changed on US maps and federal communications. "From this point forward, all of United States' documents, and hopefully the world's, will be changed to use the more accurate term 'super' as opposed to 'artificial'.
framing: assertive · carried by 1 article(s) · first seen 2026-09-23
🔮 The announcement is Trump's latest rebranding move after he had the names of Lake Ontario and the Gulf of Mexico changed on US maps and federal communications. "From this point forward, all of United States' documents, and hopefully the world's, will be changed to use the more accurate term 'super' as opposed to 'artificial'.
2026-09-23 · BBC News
Will Trump's AI rebrand as 'super intelligence' catch on? · assertive framing

Claims (28 extracted, 2 hedged)

- Published US President Donald Trump says artificial intelligence (AI) makes the technology "sound fake" and wants it to be called "super intelligence" from now on. asserted
it → publish → ?
"Welcome to the new world of super intelligence - SI," Trump said during a wide-ranging speech to the United Nations General Assembly in New York on Tuesday. asserted
Trump → say → Tuesday
While some people close to the president immediately started to use the term, experts have told the BBC that it is unlikely to gain widespread traction in the industry because it is typically used to refer to more advanced systems. asserted
it → start → systems
The announcement is Trump's latest rebranding move after he had the names of Lake Ontario and the Gulf of Mexico changed on US maps and federal communications. "From this point forward, all of United States' documents, and hopefully the world's, will be changed to use the more accurate term 'super' as opposed to 'artificial'. asserted
all → have → term
So its 'super intelligence'," Trump said. asserted
Trump → say → ?
In the past week, Trump asked his followers on social media to vote on other potential new names for AI including superior intelligence, extreme intelligence and supreme intelligence. asserted
Trump → ask → intelligence
After a series of polls on his Truth Social platform, super intelligence came out as the winner. asserted
intelligence → come → winner
The purpose of renaming AI - and whether it will be adopted by the technology industry - is unclear. uncertain
it → rename → industry
AI refers to computer technology that allows machines to do tasks that usually require human thinking. asserted
that → refer → thinking
Meanwhile, super intelligence has a specific meaning within the tech community. asserted
intelligence → have → community
The term is often linked to the author and philosopher Nick Bostrom, who more than a decade ago defined the idea as an "intellect" that is superior to humans in all forms. asserted
that → link → forms
The rebranding is "misleading", as super intelligence typically refers to a system that has the ability to improve by itself, said digital ethics lecturer Simon Coghlan from The University of Melbourne. asserted
Coghlan → refer → Melbourne
"I doubt 'SI' will stick, in part because it exaggerates the current capacities of AI," he said. asserted
he → doubt → AI
"A superintelligent system, if it came about, would be regarded by experts as the most consequential technology ever made," Coghlan said. asserted
Coghlan → come → technology
National University of Singapore computer science lecturer Ben Leong said: "My guess is that professionals will want to save 'SI' for a higher level of AI, not so much to describe AI today. asserted
professionals → say → AI
It doesn't feel like it's at that level yet. asserted
it → feel → level
" But some in Trump's circle have already started to use the new term. asserted
some → start → term
"The Super Intelligence (SI) President has spoken! asserted
President → speak → ?
The United States is and will remain the global leader in SI," US Chief Technology Officer Ethan Klein wrote on social media. asserted
Klein → remain → media
While Trump's ambassador to the UN Michael Waltz later said: "If you didn't see the president's speech, it's now super intelligence. asserted
it → say → speech
I think he's absolutely right." asserted
he → think → ?
However, when asked for his thoughts on the new name, Canada's minister of AI Evan Solomon said: "Canadians are not enthusiastic, at all, about renaming things," in an apparent reference to Trump renaming Lake Ontario. asserted
Trump → ask → Ontario
It comes as top tech executives and researchers have in recent weeks called on the US government to regulate the industry over fears that AI could endanger humanity - concerns that Trump has dismissed as "a hoax". uncertain
Trump → come → hoax
He has argued against regulating the technology and said the US cannot afford to give China - its key technology rival - an advantage, adding that whichever side "wins AI, wins". asserted
side → argue → AI
"We're leading now over China by a lot, and everyone else, and we're going to keep it that way," Trump said. asserted
Trump → lead → it
The US is not going to "stifle the growth of something that will be bigger than the industrial revolution," he added. asserted
he → go → revolution
The government will "rein things in" if needed and will lead the sector responsibly, Trump said. asserted
Trump → rein → sector
Trump is set to meet his Chinese counterpart Xi Jinping this week, with AI expected to be discussed by the leaders of the world's two biggest economies. asserted
AI → set → economies
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