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Meta users are hot for ‘thicc’ new AI assistant mascot — Jolly: ‘Some of y’all way too thirsty’

Read the original at New York Post ↗
Cite

Cost, B. (2026, September 25). Meta users are hot for ‘thicc’ new AI assistant mascot — Jolly: ‘Some of y’all way too thirsty’. New York Post. https://nypost.com/2026/09/25/tech/pervy-meta-users-lust-over-thirst-trap-muse-mascot/

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

New York Post · collected 2026-09-25 · by Ben Cost

Quick Summary

Meta introduced an AI assistant named Muse with a new avatar called Jolly, designed to look more appealing than other AI assistants. Jolly has been given a curvy, suggestive appearance by Alexandr Wang, head of Meta’s Superintelligence Labs, leading to the creation of numerous provocative memes featuring it. This makeover seems to have attracted significant attention from internet users who are sharing and customizing their own versions of Jolly's image.
Written by AI on 2026-09-27, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

At Meta Connect in Menlo Park, California, Meta CEO Mark Zuckerberg introduced a new AI assistant called Muse, designed to be accessible and fun for everyone. The default avatar is named Jolly, described as cream-colored and customizable. Muse quickly climbed the charts on the Apple App Store after its debut at the conference. Some users have creatively customized Jolly, making it appear with exaggerated digital assets in risqué memes, a phenomenon that highlights how tech firms are designing AI to be more relatable by humanizing them. Tech companies like Meta see cuteness as a way to make AI technology appealing and user-friendly amidst growing AI adoption.

Written for “Meta AI Assistant Mascot Launch” on 2026-10-30, grounded in this article and the 1 other(s) covering the same event.

Story

📰 Meta AI Assistant Mascot Launch
Technology · 2 article(s) covering the same event. See how they differ ↓

Compared with similar articles

This article reads unscored and hedges 7% of its claims. Each row says how that neighbour differs.
NBC News
Hedges 1 of 28 claims Outlet record 60/100
CBS News
Hedges 0 of 2 claims Outlet record 66/100
“The articles discuss different aspects of Meta's Muse app, with Article A focusing on its popularity and ranking in the App Store charts, while Article B focuses on a new mascot for the AI assistant.”
Semafor
Hedges 1 of 6 claims Outlet record 60/100
“The articles describe different aspects of Meta's new AI assistant, one focusing on market performance and product features while the other focuses on a mascot redesign.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
15
sentences that state something as happening or true
Uncertain
7%
1 of 15 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
66/100
New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
2
Technology
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-27 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

New York Post · 15208 article(s) · 35 correction(s) detected
Running correction rate · 35 correction(s)

Who wrote this

Ben Cost
36 article(s) here · 1 carrying a prediction
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🔮 They couldn’t slow its roll.
🔮 Mummies might not curse defilers from the afterlife, but that doesn’t mean you should display their remains, apparently.
🔮 The company’s investigators reportedly discovered a glitch that allowed them to access pages from over 6,800 links Muse had created so users could share pages with each other, Ars Technica reported.
🔮 In their final post before their death, the duo could be seen taking to the streets on a wheeled contraption.
🔮 The 78-year-old Nobel Prize winner notably stepped down from Google in 2023 over fears that the tech could manufacture killer robots capable of exterminating humanity.
🔮 Despite logging onto the Apple Store app “the moment it opened,” it reportedly glitched out and they couldn’t press buy.
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🔮 While humans might be mostly to blame for Antarctica’s snow melt, scientists are pointing to another surprising source of the a-thaw-calypse — penguin poop.
Also by Ben Cost
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 36 articles by Ben Cost →

Topics

Anthropic Jolly Meta Muse Muse Charm

Subjects

Meta ORG · 4× Adam Levine PERSON · 1× Alexandr Wang PERSON · 1× Anthropic ORG · 1× Futurism ORG · 1× Josh O’Connor PERSON · 1× Mike Faist PERSON · 1× Superintelligence Labs ORG · 1× Wang PERSON · 1× Zendaya PERSON · 1×

Narrative

At least that’s the iteration created by Alexandr Wang, head of Meta’s Superintelligence Labs, who rolled out a series of risqué, AI-generated memes in which it boasted substantial digital assets, Futurism reported.
framing: assertive · carried by 1 article(s) · first seen 2026-09-27
🔮 While Jolly’s randy glow-up might seem like a stretch, Meta released a new feature that allowed users to customize their Muse mascot’s appearance and even change its voice.

Claims (15 extracted, 1 hedged)

Online hornballs have been lusting over Meta’s new Muse assistant after the tech firm’s AI wizards gave it a NSFW makeover. asserted
wizards → lust → makeover
Dubbed Jolly, the avatar is the default mascot for Meta’s new Muse AI assistant, which carries out tasks on the user’s behalf from sending emails to booking travel. asserted
which → dub → travel
The idea was to put an adorable face to the dystopian-sounding tech, distinguishing it from the more impersonal-seeming counterparts at Anthropic and other AI firms. asserted
idea → put → Anthropic
By using the newly-released Muse Charm, users can carry the roly-poly secretary — which evokes a cross between a Labubu and a Squeezy dumpling toy — wherever they go. asserted
they → use → Labubu
One can think of Jolly like a high-tech Tamagatchi but with one major caveat: It has noticeably more junk in the trunk. asserted
It → think → trunk
At least that’s the iteration created by Alexandr Wang, head of Meta’s Superintelligence Labs, who rolled out a series of risqué, AI-generated memes in which it boasted substantial digital assets, Futurism reported. asserted
Futurism → ’ → assets
Apparently, sex sells even when it comes to cutesy AI assistants. asserted
it → sell → assistants
In one snippet, Jolly is seen winking over its shoulder while aiming its digital derriere at the viewer. asserted
Jolly → see → viewer
Another depicts the voluptuous virtual character in bed with two men in an apparent parody of the iconic three-way smooch scene in “Challengers” featuring Zendaya, Josh O’Connor and Mike Faist. asserted
Another → depict → Zendaya
Wang also superimposed a cheeky pic of the too-hot bot over a still of singer Adam Levine’s notorious sexts in which he wrote, “holy f–k” and “that body of yours is absurd.” asserted
body → superimpose → yours
“Some of y’all way too thirsty for muse,” he wrote, as if he wasn’t to blame for sexualizing the avatar. asserted
he → write → avatar
The campaign seemed to do the trick with throngs of lecherous viewers fawning over the Muse mascot’s caboose. asserted
throngs → seem → caboose
Some even created other salacious memes of the well-endowed assistant, including a spoof of the infamous meme where a man ogles a woman while his girlfriend shoots him a death glare. asserted
girlfriend → create → glare
While Jolly’s randy glow-up might seem like a stretch, Meta released a new feature that allowed users to customize their Muse mascot’s appearance and even change its voice. uncertain
users → seem → voice
After this latest campaign, it wouldn’t be surprising if some attempted to max out its sex appeal. asserted
some → attempt → appeal
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