The Aporia · Bud Light creates eye-popping ‘Celly Jar’ winnings for Kyle Juszczyk ‘drinking’ fine

Bud Light creates eye-popping ‘Celly Jar’ winnings for Kyle Juszczyk ‘drinking’ fine

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Murray, T. L. (2026, September 26). Bud Light creates eye-popping ‘Celly Jar’ winnings for Kyle Juszczyk ‘drinking’ fine. New York Post. https://nypost.com/2026/09/25/sports/bud-light-creates-celly-jar-to-reward-fans-with-37384/

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

Quick Summary

Bud Light is offering $37,384 through its "Celly Jar" promotion to align with the fines NFL players Kyle Juszczyk, Matt Goncalves, and Jake Ferguson received for drinking celebrations on-field. The fines amount to the same total as Bud Light’s prize money: $14,926 for Juszczyk, $13,611 for Ferguson, and $8,847 for Goncalves. Juszczyk, who denied drinking alcohol during his celebration, has been mocking the situation with humorous responses and DIY projects like labeling a bottle "NOT BEER" in his locker.

Written by AI on 2026-09-26, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Bud Light, the NFL’s official beer sponsor, has launched a promotion called the “Celly Jar” offering $37,384 in winnings. This amount is notably equivalent to the fines imposed on three NFL players—Kyle Juszczyk of the 49ers, Matt Goncalves of the Colts, and Jake Ferguson of the Cowboys—for having drinking celebrations during a game week. Each player received significant fines: $14,926 for Juszczyk, $13,611 for Ferguson, and $8,847 for Goncalves. The promotion is timed to coincide with the ongoing appeal process of these fines by the players, who argue that their celebrations did not involve actual alcohol consumption.

Written for “NFL Player Drinking Fine Contest” on 2026-11-02, grounded in this article and the 0 other(s) covering the same event.

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Kyle Juszczyk gets fined for chugging celebration that NFL says was beer and he says was juice Different event

Toronto Star

Hedges 1 of 30 claims Outlet record 64/100

“Article A describes Kyle Juszczyk being fined by the NFL for a celebration deemed as chugging beer, while Article B discusses Bud Light's marketing campaign related to the fine but is not describing the same specific event.”

NFL official sponsor weighs in on Kyle Juszczyk wild $15k fine Different event

New York Post

Hedges 1 of 11 claims Outlet record 66/100

“The articles describe related marketing actions by Bud Light in response to Kyle Juszczyk's fine but do not report on the same specific incident.”

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sentences that state something as happening or true

Uncertain

0 of 14 hedged ("reportedly", "may", "according to")

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not political

takes no side on a contested political question

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66/100

New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.

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Sports

Same framing elsewhere

articles that frame the event the way this one does

Who wrote this

Thomas L. Murray

168 article(s) here · 1 carrying a prediction

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Nothing else under this byline is closely related to this article, so these are simply their most recent.

All 168 articles by Thomas L. Murray →

Claims (14 extracted, 0 hedged)

Bud Light, the NFL’s official drinking sponsor, is looking to take advantage of every marketing opportunity it can get. asserted

it → look → opportunity

The beer company is opening a “Celly Jar” that will reward fans with $37,384 to celebrate. asserted

that → open → 37,384

And Bud Light, the Official Beer Sponsor of the NFL, loves to celebrate responsibly,” the company wrote in an email that was released by NFL insider Ari Meirov. asserted

that → love → Meirov

The email ends with the company telling fans to “keep an eye on Bud Light social media channels this weekend to learn how they can receive $10 off a single purchase of Bud Light (12-pack or larger) to celebrate responsibly.” asserted

they → end → Light

The total number of the “Celly Jar” adds up to the same amount that the NFL fined 49ers fullback Kyle Juszczyk, Colts guard Matt Goncalves and Cowboys tight end Jake Ferguson for having drinking celebrations last week. asserted

NFL → add → celebrations

Juszczyk was given the highest fine among the three at $14,926. asserted

Juszczyk → give → 14,926

Ferguson was billed $13,611, and Goncalves was charged $8,847. asserted

Goncalves → bill → 8,847

The three of them have appealed the fines. asserted

three → appeal → fines

Juszczyk said he wasn’t pretending to drink alcohol, and even added that he does not drink it. asserted

he → say → it

The 49ers fullback said his celebration is an ode to his nickname on the field, “Juice,” and also added that when he receives the ball during the game, you can hear fans in the stadium chant, “Juiiccceee.” asserted

fans → say → Juiiccceee

Despite the fine being an inconvenience, Juszczyk has been getting the most attention, and he’s been having fun with it. asserted

he → get → it

The trolling of his fine first began after his longtime friend and teammate George Kittle hopped in on the fun by posting a photo of Juszczyk on his X account and told the NFL, “This guy is a menace.” asserted

guy → begin → NFL

After the 49ers concluded practice on Thursday, Juszczyk taped over a bottle in his locker and made a makeshift label that read “NOT BEER” and also had a graphic of a juice box, with his No. 44 on it. asserted

that → conclude → it

When he got home, he and his wife, Kristin Juszczyk, had one last joke before the day came to an end by creating a TikTok video of them making homemade juice, where they were both seen aggressively cutting oranges and squeezing the juice out of them. asserted

they → get → them

Bud Light creates eye-popping ‘Celly Jar’ winnings for Kyle Juszczyk ‘drinking’ fine

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Claims (14 extracted, 0 hedged)