The Aporia
Cuozzo, S. (2026, September 27). Times Square may score another Asian entertainment lease. New York Post. https://nypost.com/2026/09/27/business/times-square-may-score-another-asian-entertainment-lease/
Cuozzo, Steve. “Times Square may score another Asian entertainment lease.” New York Post, 27 Sept. 2026, https://nypost.com/2026/09/27/business/times-square-may-score-another-asian-entertainment-lease/.
Cuozzo, Steve. “Times Square may score another Asian entertainment lease.” New York Post, September 27, 2026. https://nypost.com/2026/09/27/business/times-square-may-score-another-asian-entertainment-lease/.
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Pop Mart, a Chinese company known for its Labubu dolls, has signed a lease for over 7,000 square feet at 1540 Broadway in Times Square. This comes on the heels of rumors that Round 1, a Japanese amusements chain with about 60 locations in the US, including one in Flushing, might also be leasing space there. The building's retail landlord, Vornado Realty Trust, has declined to comment but the trend suggests an increasing presence of Asian entertainment and novelty companies in Times Square. Other tenants at 1540 Broadway include the Disney Store and US Polo Association, with the bankrupt Forever 21 chain recently vacating a significant portion of its space there.