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McDonald’s testing ads on drive-thru menus: ‘Like a YouTube video’

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Cite

Weiss, A. (2026, September 28). McDonald’s testing ads on drive-thru menus: ‘Like a YouTube video’. New York Post. https://nypost.com/2026/09/28/tech/mcdonalds-is-testing-ads-on-drive-thru-menus-its-like-a-youtube-video/

Dated when The Aporia collected the article, usually within hours of publication. Check the original for its exact date and byline.

New York Post · collected 2026-09-28 · by Aurielle Weiss

Quick Summary

McDonald's is testing digital advertisements on drive-thru menu boards at 450 company-owned locations starting next month as part of its McDonald’s Media Network initiative. The ads will include both promotions from other companies and McDonald's products, aiming to generate revenue without additional operational costs or customer experience disruption. However, this move has faced backlash from customers who view it negatively, with some stock price dips reflecting investor concerns.
Written by AI on 2026-09-28, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

McDonald's announced during its annual Investor Day that it will test digital advertisements on drive-thru menu boards at 450 company-owned locations. The initiative, part of McDonald’s Media Network, aims to display commercials from other companies along with their own promotions. Morgan Flatley, the global chief marketing officer and executive vice president of new business ventures, revealed plans for this program during the event. McDonald's hopes to expand this venture into a $1 billion business by leveraging customer attention through paid promotions and in-store ads. The company anticipates that commerce media will grow significantly, reaching over $100 billion in the US alone.

Written for “McDonald's Drive Thru Ads” on 2026-11-04, grounded in this article and the 0 other(s) covering the same event.

Story

📰 McDonald's Drive Thru Ads
Other · 1 article(s) covering the same event.

Compared with similar articles

Nothing to compare against. No article is close enough to this one for the pipeline to have linked or judged the pair.
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
19
sentences that state something as happening or true
Uncertain
5%
1 of 19 hedged ("reportedly", "may", "according to")
Leaning
not political
takes no side on a contested political question
Publisher signals
66/100
New York Post's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Other
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-09-28 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

New York Post · 16932 article(s) · 36 correction(s) detected
Running correction rate · 36 correction(s)

Who wrote this

Aurielle Weiss
36 article(s) here · 1 carrying a prediction
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Also by Aurielle Weiss
Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 36 articles by Aurielle Weiss →

Topics

Big Mac Geico Investor Day McDonald McDonald’s

Subjects

McDonald ORG · 3× Geico ORG · 2× McDonald’s ORG · 2× Facebook ORG · 1× Flatley PERSON · 1× Investor Day ORG · 1× Morgan Flatley PERSON · 1× YouTube ORG · 1× the Golden Arches ORG · 1× the McDonald’s Media Network ORG · 1×

Narrative

Morgan Flatley, global chief marketing officer and executive vice president of new business ventures at McDonald’s, announced the move during its Investor Day, an annual event where the Golden Arches presents its long-term strategy to board members and fry fans alike.
framing: assertive · carried by 1 article(s) · first seen 2026-09-28
🔮 McDonald’s customers may see commercials on its drive-thru menu boards next month as the fast food giant starts testing a digital ad program — one that beams promo spots from other companies alongside promos for McFlurries.
2026-09-28 · New York Post
McDonald’s testing ads on drive-thru menus: ‘Like a YouTube video’ · assertive framing

Claims (19 extracted, 1 hedged)

I’ll take a Big Mac with some Geico insurance, please. asserted
I → take → insurance
McDonald’s customers may see commercials on its drive-thru menu boards next month as the fast food giant starts testing a digital ad program — one that beams promo spots from other companies alongside promos for McFlurries. uncertain
that → see → McFlurries
The burger behemoth said 450 company-owned locations are piloting the advertisements, which will include spots from outside companies — including the lizard lovers at Geico — on the large outdoor screens. asserted
which → say → screens
Morgan Flatley, global chief marketing officer and executive vice president of new business ventures at McDonald’s, announced the move during its Investor Day, an annual event where the Golden Arches presents its long-term strategy to board members and fry fans alike. asserted
Arches → announce → members
The news comes just as the company announced the McDonald’s Media Network — a marketing initiative first whispered back in 2023. asserted
company → come → 2023
The chain said it’s hoping to build the new venture, which aims to harness the attention of McDonald’s customers with paid promotions and in-store ads, into a $1 million business. asserted
which → say → business
“Commerce media is one of the fastest-growing areas in advertising, and it’s expected to reach more than $100 billion in the US alone by 2028,” Flatley said during the presentation. asserted
Flatley → grow → presentation
“It’s an opportunity to generate revenue for the system with little in the way of additional cost, no operational complexity and no disruption to our customer experience.” asserted
It → ’ → experience
Except the customer experience has already been disrupted — because many diners and investors hate the idea of having to watch ads while trying to get a box of chicken nuggets. asserted
diners → disrupt → nuggets
One Facebook user explicitly wrote, “Nobody wants to see ads AT ALL, let alone while you’re in the Drive-Thru trying to order your food!!! asserted
you → write → food
Another frustrated customer took to X and said, “imagine paying for your meal just to be forced into watching an unskippable ad at the checkout kiosk like it’s a YouTube video.” asserted
it → take → kiosk
A third wrote, “This is just another step in making fast food even less about food. asserted
food → write → food
Hard to enjoy a burger when I’m being sold on socks.” asserted
I → enjoy → socks
McDonald’s stock dipped about 1.38% percent today, in part due to the announcement. asserted
stock → dip → announcement
Investor Day also revealed that the Big Mac mavens would start experimenting with new, protein-packed menu items. asserted
mavens → reveal → items
Skye Anderson, the president of McDonald’s USA, said that because of drugs like GLP-1 like Ozempic — a medication that regulates blood sugar, slows digestion and controls appetite — diners want smaller, more nutrient-dense meals. asserted
diners → say → meals
We need to keep giving them more reasons to make McDonald’s their first choice,” Anderson said. asserted
Anderson → need → reasons
The fast food chain announced it would test products like egg bites, bowls, grilled chicken sandwiches and wraps for more on-the-go fitness buffs. asserted
it → announce → buffs
Reactions for a protein-maxxed Filet-O-Fish seemed mixed. asserted
Reactions → maxxe → Fish
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