The Aporia · Co-CEO says Netflix ‘not growing as fast as I want’

Co-CEO says Netflix ‘not growing as fast as I want’

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The Straits Times. (2026, October 1). Co-CEO says Netflix ‘not growing as fast as I want’. The Straits Times. https://www.straitstimes.com/world/united-states/co-ceo-says-netflix-not-growing-as-fast-as-i-want

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Quick Summary

Ted Sarandos, co-CEO of Netflix, expressed dissatisfaction with the company’s growth rate during a Sept 30 conference in Los Angeles. He noted that between April and June, Netflix experienced its lowest growth rate in nearly three years at 13.4%, with viewing hours increasing by only 2% in the first half of 2026. Sarandos suggested that incorporating more live programming could help boost sign-ups and retention, despite it currently accounting for just 1% of viewing time but 5% of Netflix’s $20 billion annual content budget.

Written by AI on 2026-10-02, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

Ted Sarandos, co-CEO of Netflix, expressed disappointment during a conference on September 30 in Los Angeles that the company's growth rate had slowed significantly. Between April and June, Netflix reported its lowest growth rate in nearly three years at 13.4%, with only a modest 2% rise in viewing hours for the first half of 2026. Sarandos emphasized that live shows could help boost these figures despite them accounting for just 5% of the company’s annual US$20 billion content budget and contributing to merely 1% of total viewing time. He noted, however, that live programming is effective in generating sign-ups and retaining subscribers. Despite this potential benefit, Sarandos reaffirmed that films and TV series will remain Netflix's primary focus because "we are in the professionally produced content business."

Written for “Netflix Growth Concerns” on 2026-11-02, grounded in this article and the 0 other(s) covering the same event.

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Claims extracted

sentences that state something as happening or true

Uncertain

17%

2 of 12 hedged ("reportedly", "may", "according to")

Leaning

not political

takes no side on a contested political question

Publisher signals

66/100

The Straits Times's corrections and hedging, across everything collected from it. Not a measure of accuracy.

Outlets on this story

Entertainment

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articles that frame the event the way this one does

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The Straits Times · 4130 article(s) · 5 correction(s) detected

Running correction rate · 5 correction(s)

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Topics

Bloomberg Screentime LOS ANGELES Netflix Warner Bros. Discovery Warner Bros. Pictures

Subjects

Netflix ORG · 7× Sarandos PERSON · 3× LOS ANGELES GPE · 2× Warner Bros. Discovery ORG · 2× Bloomberg Screentime ORG · 1× CNN ORG · 1× HBO Max ORG · 1× Paramount Skydance ORG · 1× Ted Sarandos PERSON · 1× Warner Bros. Pictures ORG · 1×

Narrative

The production of live shows takes up 5% of Netflix’s annual US$20 billion (S$25.6 billion) content budget and generates just 1% of viewing – but Sarandos said “they do a very different job”.

framing: assertive · carried by 1 article(s) · first seen 2026-10-01

🔮 Netflix co-chief executive Ted Sarandos said that the streaming giant’s growth fell below expectations, adding that live shows could provide a welcome boost.

2026-10-01 · The Straits Times

Co-CEO says Netflix ‘not growing as fast as I want’ · assertive framing

Claims (12 extracted, 2 hedged)

Co-CEO says Netflix ‘not growing as fast as I want’ AI generated LOS ANGELES – asserted

I → say → ?

Netflix co-chief executive Ted Sarandos said that the streaming giant’s growth fell below expectations, adding that live shows could provide a welcome boost. uncertain

shows → say → boost

Netflix posted a growth rate of 13.4% between April and June – the lowest in nearly three years – and saw a modest 2% rise in viewing hours in the first half of 2026. asserted

Netflix → post → 2026

“Overall, we’re not growing as fast as I want us to,” Sarandos said on Sept 30 during the annual Bloomberg Screentime conference in Los Angeles. asserted

Sarandos → grow → Angeles

Live programming could “move the needle quite a bit on that number”, the co-CEO added. uncertain

CEO → move → number

The production of live shows takes up 5% of Netflix’s annual US$20 billion (S$25.6 billion) content budget and generates just 1% of viewing – but Sarandos said “they do a very different job”. asserted

they → take → job

“They generate a lot of sign-ups. asserted

They → generate → ups

They’re really effective for signup retention, advertising,” he said. asserted

he → ’re → retention

Films and television series will remain Netflix’s priority because “we are in the professionally produced content business”, the co-CEO said. asserted

CEO → remain → business

Asked about Netflix’s attempt to acquire Warner Bros. Discovery, Sarandos said he went into and came out of the negotiations with no regrets, saying the plan was “solid”. asserted

plan → ask → regrets

Netflix had joined the bidding for control of a stable of assets that includes Warner Bros. Pictures, CNN and the HBO Max streaming service, but lost to an offer from Paramount Skydance. asserted

that → join → Skydance

A US federal judge approved a settlement on Sept 30 that clears the way for the takeover of Warner Bros. Discovery by Paramount. asserted

that → approve → Paramount