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Trump's AI rebrand causes 'unprecedented' demand for Slovenian website names

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Cite

Cress, L. (2026, October 1). Trump's AI rebrand causes 'unprecedented' demand for Slovenian website names. BBC News. https://www.bbc.co.uk/news/articles/cqx2z23xj555o?at_medium=RSS&at_campaign=rss

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BBC News · collected 2026-10-01 · by Laura Cress

Quick Summary

President Donald Trump's proposal to rename artificial intelligence as "super intelligence" or SI has led to a surge in domain name registrations with the .si suffix in Slovenia, according to its national registry Register.si. In September, there were 44,000 new registrations compared to less than 2,000 in August—a more than 2,100% increase—spokesperson Klara Herman said. She noted that while the spike is significant, she remains cautious about attributing all of it solely to Trump's comments. The article also mentions a potential cause for the surge could be speculative purchases known as cyber-squatting.
Written by AI on 2026-10-01, from this article's own text only (the story summary below draws on all the coverage).

AI analysis

Story summary

In late September 2019, President Donald Trump suggested renaming AI as "super intelligence," or SI, during his speech to the United Nations General Assembly in New York. This proposal coincided with an "unprecedented" surge in domain name registrations for Slovenian websites, which use the .si suffix. According to Klara Herman, a spokesperson for Register.si (the official national registry), nearly 44,000 web addresses were registered in September alone, compared to fewer than 2,000 in August—a 2,100% increase. While Herman noted the spike, she cautioned against attributing the entire rise solely to Trump’s comments. The registration boom highlights the global interest and potential confusion sparked by high-profile figures proposing changes to widely recognized technology terminology.

Written for “Trump AI Rebrand Demand” on 2026-11-04, grounded in this article and the 0 other(s) covering the same event.

Story

📰 Trump AI Rebrand Demand
Politics · 1 article(s) covering the same event.

Compared with similar articles

This article reads unscored and hedges 6% of its claims. Each row says how that neighbour differs.
Washington Examiner
Hedges 1 of 14 claims Outlet record 69/100
“While both articles discuss Trump's announcement about renaming AI, Article B describes a subsequent and separate effect of the announcement (the surge in Slovenian domain name registrations), not the original announcement itself.”
National Post
Hedges 2 of 17 claims Outlet record 60/100
“The articles describe different aspects related to Trump's actions regarding AI, but they do not refer to the same specific incident.”
The Independent
Hedges 3 of 37 claims Outlet record 59/100
“While both articles discuss Trump's push to rename AI as 'super intelligence', Article A focuses on the unexpected demand for Slovenian domain names, while Article B reports on the reaction of tech industry insiders and doubts about its success.”
Fox News
Hedges 0 of 6 claims Outlet record 68/100
“Article A describes an increase in domain name registrations related to Slovenia due to Trump's push for renaming AI as 'Super Intelligence', while Article B announces a new federal initiative called the 'Super Intelligence Force' unrelated to website domains.”
The Independent
⚖️ Leans left Hedges 3 of 34 claims Outlet record 59/100
“Article A describes Trump's executive order renaming AI as 'super intelligence', while Article B discusses an unrelated consequence of this announcement: a surge in demand for Slovenian website names due to the initials SI.”
BBC News
Hedges 0 of 36 claims Outlet record 68/100
“The articles cover different aspects related to Trump's AI summit but describe distinct events - one focusing on the meeting itself and key takeaways, while the other reports on an unexpected consequence of renaming AI as 'Super Intelligence'.”
National Post
Hedges 2 of 17 claims Outlet record 60/100
“The articles describe different aspects of Trump's actions regarding AI; one focuses on a spelling error in an official document, while the other reports on unexpected demand for Slovenian website names due to naming overlap.”
The Hindu
Hedges 0 of 8 claims Outlet record 60/100
“While both articles discuss Trump's executive order on renaming AI, Article B describes a separate effect of the executive order on domain name registrations in Slovenia.”
South China Morning Post
Hedges 0 of 4 claims Outlet record 62/100
“While both articles discuss Trump's push to rename AI as superintelligence, Article A covers his initial announcement at the United Nations General Assembly, whereas Article B discusses a subsequent effect on Slovenian domain name registrations.”
Daily Mail
⚖️ Leans right Hedges 1 of 22 claims Outlet record 69/100
“While both articles discuss Trump's initiative to rename AI, Article B reports on a subsequent effect (increase in Slovenian domain name registrations) rather than the original unveiling of 'Super Intelligence'.”
How this article was measured signals, leaning charts, publisher record, byline, topics and claims

Signals How these are calculated →

Claims extracted
17
sentences that state something as happening or true
Uncertain
6%
1 of 17 hedged ("reportedly", "may", "according to")
Leaning
withheld
no quote in the article backed the model's score
Publisher signals
68/100
BBC News's corrections and hedging, across everything collected from it. Not a measure of accuracy.
Outlets on this story
1
Politics
Same framing elsewhere
1
articles that frame the event the way this one does
Analyzed 2026-10-01 · how these are computed

How this is being covered How these are calculated →

Article leaning vs. publisher reliability
Source leaning vs. consistency

Publisher

BBC News · 5045 article(s) · 6 correction(s) detected
Running correction rate · 6 correction(s)

Who wrote this

Laura Cress
21 article(s) here · 1 carrying a prediction
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🔮 - Published The UK's AI minister has warned it is "likely, if not inevitable" the country's cyber defences will at some point be breached.
🔮 The dismissals come amid a growing debate over AI safety and the potential risks advanced AI systems could pose to society.
🔮 - Published President Donald Trump's push to rename AI may be behind an "unprecedented" rise in registrations for domain names in Slovenia, according to its official national registry.
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Nothing else under this byline is closely related to this article, so these are simply their most recent.
All 21 articles by Laura Cress →

Topics

New York Register.si Slovenia Slovenian the United Nations General Assembly

Subjects

Trump PERSON · 4× Donald Trump PERSON · 1× Herman PERSON · 1× Klara Herman PERSON · 1× New York GPE · 1× Register.si ORG · 1× Rick Schwartz PERSON · 1× Slovenia GPE · 1× Slovenian NORP · 1× the United Nations General Assembly ORG · 1×

Narrative

Herman said registrations for .si web addresses in September stood out "very clearly" against the other months in the year, although she was "cautious" about attributing the entire increase to only President Trump's comments.
framing: assertive · carried by 1 article(s) · first seen 2026-10-01
🔮 - Published President Donald Trump's push to rename AI may be behind an "unprecedented" rise in registrations for domain names in Slovenia, according to its official national registry.

Claims (17 extracted, 1 hedged)

- Published President Donald Trump's push to rename AI may be behind an "unprecedented" rise in registrations for domain names in Slovenia, according to its official national registry. uncertain
push → publish → registry
The president wants AI to be called super intelligence - or SI - the same initials used by Slovenian websites. asserted
AI → want → websites
Register.si spokesperson Klara Herman said 44,000 web addresses with the .si suffix had been bought in September, compared to less than 2,000 in August - an increase of more than 2,100%. asserted
addresses → say → %
She said the scale of activity in late September was "unprecedented" compared to the previous 12 months. asserted
scale → say → months
President Trump called for the technology to be renamed during his speech to the United Nations General Assembly in New York on 11 September. asserted
technology → call → September
"The use of the word artificial makes it sound fake," he said. asserted
he → make → word
But we have to be careful... asserted
we → have → ?
" Internet domains are the unique human-readable addresses people type into their web browsers to access websites - like bbc.co.uk. asserted
people → type → bbc.co.uk
Herman said registrations for .si web addresses in September stood out "very clearly" against the other months in the year, although she was "cautious" about attributing the entire increase to only President Trump's comments. asserted
she → say → comments
She said on 30 September alone, 11,000 new registrations were recorded. asserted
registrations → say → September
One possible explanation for the purchases is cyber-squatting - where people speculatively register specific domain names in case they increase in value later on and can be sold for a profit. asserted
they → register → profit
For example, in 1997 Rick Schwartz, known as "The Domain King", bought the domain name men.com for $15,000 (£11,300). asserted
Schwartz → know → 15,000
He sold it for $1.32 million seven years later. asserted
He → sell → million
On Tuesday, President Trump hosted a meeting of top technology bosses for what he called "an extraordinary gathering" of the people "building America's Golden Age". asserted
he → host → Age
He signed an executive order instructing US government departments and agencies to start using the terms "SI" and "Super Intelligence" and they should no longer acknowledge the use of the term AI. asserted
they → sign → AI
SI will take the place of AI in "official correspondence", websites, reports and other forms of communication, the order said. asserted
order → take → communication
Images of the signatures for the order were mocked online, external however - when it was discovered "United States" had been spelt incorrectly underneath President Trump's signature. asserted
States → mock → signature
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